DESIGN

DECONSTRUCTION
Content
I. Introduction
What is “Design Deconstruction”?
1. What is Design?
2. The demand of deconstructing design
2. What is “Design Deconstruction”?

II. Methodology
How to “Design Deconstruction”?
1. The construction of Design
2. How to deconstruct?
3. The result?

III. Conclusion
I. Introduction
What is “Design Deconstruction”?
What is Design?
Design /dɪˈzʌɪn/ A plan or drawing produced to show the look and function or workings of a
building, garment, or other object before it is made. 1

“Design is a process of purposeful visual creation”

“Design is practical”
“A good design, in short, is the best possible
visual expression of the essence of something,
whether this be a message or a product.”
-Wucius Wong. 2

1 Oxford dictionary
2 Wong(1972), Principles of Two- Dimensional Design, 5. Wucius Wong- Source: http://www.scmp.com
What is Deconstruction?
Deconstruction /ˌdiː.kənˈstrʌkʃ.ən/ /ˌdiː.kənˈstrʌkʃ.ən/ the act of breaking something down
into its separate parts in order to understand its meaning, especially when this is different
from how it was previously understood. 1

Deconstruction is therefore a
means of interrogating the re-
lationship between the two. 2

1 Cambridge Dictionary
2 Dr Catherine Turner, Durham Law School,2016,
Jacques Derrida: Deconstruction Jacques Derrida - Source: https://s-usih.org/2015/12/jacques-derrida-what-a-differance-an-a-makes/
The need of Design Deconstruction

input process output

conception tool demand
idea training planning
analysing knowledge requirement
fundamental basic technique social behaviour
critique
philosophy

input process output

process
????
input output
The need of Design Deconstruction
“Chúng ta không thể không đặt câu hỏi, vì sao trước thực tế sôi động của đời sống kiến trúc
hiện nay tiếng nói của lý luận phê bình bỗng trở nên yếu ớt, mờ nhạt, đôi khi bị xã hội quên
lãng đến vậy.” 1

Urban Design Architecture Graphic Design

Ảnh: Bùi Lực,2016, Báo Tuổi trẻ Thủ đô - Hà Nội: “Mê trận” biển hiệu quảng cáo

1 Hoàng Minh, 2018, Tạp chí kiến trúc, “Diện mạo đô thị: Cần sự vào cuộc của giới phê bình kiến trúc”
What is Design Deconstruction ?

Deconstruction ,Author: Andrew Holder, Source: http://andrewholder.net

Design Deconstruction is to research the fundamental basic of Design by looking at one

definition in as many points of view as possible.
It’s neither a style nor a movement, It’s just a method of building groundwork.
II. Methodology
How to “Deconstruct Design”?
PRINCIPLES OF VISUAL DESIGN ART AND VISUAL PERCEPTION GRAPHIC DESIGN INSPIRATION - CONTEMPORARY DESIGN ARHITECTURE FORM, SPACE THE CITY AND THREE THEORIES
TWO DIMENSIONAL DESIGN AND THE NEW BASIC METHODS IN ARCHITECTURE AND ORDER ITS ELEMENTS OF SPATIAL DESIGN

Wucius Wong Nguyễn Luận Rudolf Arnheim Ellen Lupton and Jenifer Cole Phillips Mark muckenheim Francis D.K. Ching Kelvin Lynch
Roger Trancik
Visual Design Visual Design Visual Perception Graphic Design Architectural Design Architectural Design Urban Design
Urban Design

Form Tổng quan/ Overview Balance Formstorming Primary Elements of Design - Points Primary Elements Paths
Figure - Ground
Repetition Điểm và Nét /Point and Line Shape Point,Line,Plane Primary Elements of Design - Line to SurfaceForm Edges
Linkage
Structure Hình phẳng - Polygon Form Rhythm and Balance Patterm Developement - Texture Form and Space District
Place
Similarity Hình khối -Volume Growth Scale Spatial Pattern - Structure Organization Nodes
Gradiation Không gian - Space Space Texture Composition on Typography and Color Circulation Landmarks
Anomaly Biểu chất thị giác - Texture Light Color Architectural Transformations - Surface to Volume Proportion & Scale Element Interrelation
Contrast Màu sắc - Color Color Gestalt Principle Volumetric Alterations Principles The Shifting Image
Concentration Tỉ lệ và nhịp điệu - Porpotion and Rhythm Movement Hierarchy Spatial Ornaments Image Quality
Texture Cân bằng - Đối xứng - Phi đối xứng/ Balance - Symmetry - Asymmetry Dynamics Layers Tracing, Mapping and Notation
Space Tương Phản - Tương Tự/ Contrast- Similar Expressions Transparency Folds and Folding
Modularity Parametric Design
Grid
Pattern
Diagram
Time and Motion
Rules and Randomness

Design is our common language!

PRINCIPLES OF VISUAL DESIGN PRINCIPLES OF ART AND

VISUAL
VISUAL
DESIGN
PERCEPTION GRAPHIC DESIGN ART AND VISUAL
INSPIRATION
PERCEPTION
- CONTEMPORARY DESIGN
GRAPHICARHITECTURE
DESIGN FORM, SPACE
INSPIRATION
THE CITY
- CONTEMPORARY
AND DESIGNTHREE
ARHITECTURE
THEORIES FORM, SPACE THE CITY AND
TWO DIMENSIONAL DESIGN TWO DIMENSIONAL DESIGN AND THE NEW BASIC METHODS IN ARCHITECTURE AND THEAND
NEWORDER
BASIC METHODSITS
IN ELEMENTS
ARCHITECTURE OF SPATIAL
AND ORDER
DESIGN ITS ELEMENTS

Wucius Wong Nguyễn Luận Wucius Wong Rudolf Arnheim

Nguyễn Luận Mark muckenheim
Ellen Lupton and Jenifer Cole PhillipsRudolf Arnheim Francis
Ellen Lupton D.K. Ching
and Jenifer Cole Phillips Mark muckenheim
Kelvin Lynch Francis D.K. Ching Kelvin Lynch
Roger Trancik
Visual Design Visual Design Visual Design Visual Perception
Visual Design Graphic Design Architectural Design
Visual Perception Graphic Design
Architectural Design Architectural Design
Urban Design Architectural Design Urban Design
Urban Design

Form Tổng quan/ Overview Form Balance

Tổng quan/ Overview Formstorming Balance Primary Elements of Design - Points Primary Elements
Formstorming Primary Elements
Pathsof Design - Points Primary Elements Paths
Figure - Ground
Repetition Điểm và Nét /Point and Line Repetition Shape
Điểm và Nét /Point and Line Point,Line,Plane Shape Primary Elements of Design - Line to SurfaceForm Point,Line,Plane Primary Elements
Edgesof Design - Line to SurfaceForm Edges
Linkage
Structure Hình phẳng - Polygon Structure Form
Hình phẳng - Polygon Rhythm and Balance Form Patterm Developement - Texture Rhythm andForm and Space
Balance Patterm Developement
District - Texture Form and Space District
Place
Similarity Hình khối -Volume Similarity Growth
Hình khối -Volume Scale Growth Spatial Pattern - Structure Scale Organization Spatial PatternNodes
- Structure Organization Nodes
Gradiation Không gian - Space Gradiation Space
Không gian - Space Texture Space Composition on Typography and Color Texture Circulation Composition on Typography and Color
Landmarks Circulation Landmarks
Anomaly Biểu chất thị giác - Texture Anomaly LightBiểu chất thị giác - Texture Color Light Architectural Transformations - Surface to Volume Color Proportion & Scale Architectural Transformations - Surface to Volume
Element Interrelation Proportion & Scale Element Interrelation
Contrast Màu sắc - Color Contrast Color
Màu sắc - Color Gestalt Principle Color Volumetric Alterations Gestalt Principle
Principles Volumetric Alterations
The Shifting Image Principles The Shifting Image
Concentration Tỉ lệ và nhịp điệu - Porpotion and Rhythm Concentration Movement
Tỉ lệ và nhịp điệu - Porpotion and Rhythm Hierarchy Movement Spatial Ornaments Hierarchy Spatial Ornaments
Image Quality Image Quality
Texture Cân bằng - Đối xứng - Phi đối xứng/ BalanceTexture
- Symmetry - Asymmetry Dynamics Layers
Cân bằng - Đối xứng - Phi đối xứng/ Balance - Symmetry - Asymmetry Dynamics Tracing, Mapping and Notation Layers Tracing, Mapping and Notation
Space Tương Phản - Tương Tự/ Contrast- Similar Space Expressions
Tương Phản - Tương Tự/ Contrast- Similar Transparency ExpressionsFolds and Folding Transparency Folds and Folding
Modularity Parametric Design Modularity Parametric Design
Grid Grid
Pattern Pattern
Diagram Diagram
Time and Motion Time and Motion
Rules and Randomness Rules and Randomness

ART AND VISUAL PERCEPTION PRINCIPLES

GRAPHIC
OF DESIGN INSPIRATION
VISUAL DESIGN
- CONTEMPORARY DESIGN ARHITECTURE FORM, SPACE
ART AND VISUAL
THE CITY
PERCEPTION
AND THREE
GRAPHIC
THEORIES
DESIGN INSPIRATION - CONTEMPORARY DESIGN ARHITECTURE FORM, SPACE THE CITY AND THREE THEORIES
TWO DIMENSIONAL
AND THE NEWDESIGN
BASIC METHODS IN ARCHITECTURE AND ORDER ITS ELEMENTS OF SPATIAL
AND THEDESIGN
NEW BASIC METHODS IN ARCHITECTURE AND ORDER ITS ELEMENTS OF SPATIAL DESIGN

Rudolf Arnheim Wucius

EllenWong
Lupton and Jenifer Cole Phillips MarkNguyễn
muckenheim
Luận Francis D.K. Ching Rudolf Arnheim
Kelvin Lynch EllenTrancik
Lupton and Jenifer Cole Phillips Mark muckenheim Francis D.K. Ching Kelvin Lynch
Roger Roger Trancik
Visual Perception Graphic
Visual Design
Design Architectural Design
Visual Design Architectural Design Visual Perception
Urban Design Graphic Design Architectural Design Architectural Design Urban Design
Urban Design Urban Design

Balance Form
Formstorming Primary
TổngElements of Design - Points
quan/ Overview Primary Elements Balance Paths Formstorming Primary Elements of Design - Points Primary Elements Paths
Figure - Ground Figure - Ground
Shape Repetition
Point,Line,Plane Primary
ĐiểmElements of Design
và Nét /Point - Line to SurfaceForm
and Line Shape Edges Point,Line,Plane Primary Elements of Design - Line to SurfaceForm Edges
Linkage Linkage
Form Structure
Rhythm and Balance Patterm
HìnhDevelopement - Texture
phẳng - Polygon Form and Space Form District Rhythm and Balance Patterm Developement - Texture Form and Space District
Place Place
Growth Similarity
Scale Spatial
Hình Pattern - Structure
khối -Volume Organization Growth Nodes Scale Spatial Pattern - Structure Organization Nodes
Space Gradiation
Texture Composition on -Typography
Không gian Space and Color Circulation Space Landmarks Texture Composition on Typography and Color Circulation Landmarks
Light Anomaly
Color Architectural
Biểu chấtTransformations
thị giác - Texture- Surface to Volume Proportion & Scale Light Element Interrelation Color Architectural Transformations - Surface to Volume Proportion & Scale Element Interrelation
Color Gestalt Principle
Contrast Volumetric
Màu sắcAlterations
- Color Principles Color The Shifting Image Gestalt Principle Volumetric Alterations Principles The Shifting Image
Movement Hierarchy
Concentration Spatial
Tỉ lệOrnaments
và nhịp điệu - Porpotion and Rhythm Movement Image Quality Hierarchy Spatial Ornaments Image Quality
Dynamics Layers
Texture Tracing, Mapping
Cân bằng - Đốiand Notation
xứng - Phi đối xứng/ Balance - Symmetry - Asymmetry Dynamics Layers Tracing, Mapping and Notation
Expressions Transparency
Space Folds and Folding
Tương Phản - Tương Tự/ Contrast- Similar Expressions Transparency Folds and Folding
Modularity Parametric Design Modularity Parametric Design
Grid Grid
Pattern Pattern
Diagram Diagram
Time and Motion Time and Motion
Rules and Randomness Rules and Randomness
The construction of design
Point
Conceptual Elements Line
Plane
Volume

Solid/Mass
Void
Space
Visual Elements Color
Typography
Texture
Design Light

Balance/Rhythm
Scale
Proximity
Relational Elements
Figure/Ground
Hierarchy
Grid/Parametric

Representation
Practical Elements Meaning
Function
How to deconstruct an element of Design?

Definition/ Formation

Typology

Methodology

Case Study

Practice
Source: R.Arnheim,1974 ,p.38-40, Art and Visual Perception
Composition of two square?

Malevich,1915, Boy with a knapsack Louis I. Kahn, 1967, Fisher House

Face

Bruno Munari, 1966, Design as Art

III. Conclusion
Is it actually helpful?