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    What Is Art Deco

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    NurLatifah Chairil Anwar
    Art Deco was an international style that emerged in the 1920s and 1930s. It was coined in 1966 to describe the diverse styles featured at the 1925 Paris Exposition of Decorative Arts. There is no single Art Deco style, but rather many variations that evolved over three decades across Europe and the US. A common theme was modernity, from exotic tastes inspired by the Ballets Russes to the shiny styles of American diners in the 1940s. The 1925 Paris Exposition was a remarkable international event that promoted French industry and taste, featuring the works of designers like Ruhlmann, Lalique, and Brandt across numerous pavilions. It was hugely successful and influential, spreading French modern styles internationally like those

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    What Is Art Deco

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    NurLatifah Chairil Anwar
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    Art Deco was an international style that emerged in the 1920s and 1930s. It was coined in 1966 to describe the diverse styles featured at the 1925 Paris Exposition of Decorative Arts. There is no single Art Deco style, but rather many variations that evolved over three decades across Europe and the US. A common theme was modernity, from exotic tastes inspired by the Ballets Russes to the shiny styles of American diners in the 1940s. The 1925 Paris Exposition was a remarkable international event that promoted French industry and taste, featuring the works of designers like Ruhlmann, Lalique, and Brandt across numerous pavilions. It was hugely successful and influential, spreading French modern styles internationally like those

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    Art Deco was an international style that emerged in the 1920s and 1930s. It was coined in 1966 to describe the diverse styles featured at the 1925 Paris Exposition of Decorative Arts. There is no single Art Deco style, but rather many variations that evolved over three decades across Europe and the US. A common theme was modernity, from exotic tastes inspired by the Ballets Russes to the shiny styles of American diners in the 1940s. The 1925 Paris Exposition was a remarkable international event that promoted French industry and taste, featuring the works of designers like Ruhlmann, Lalique, and Brandt across numerous pavilions. It was hugely successful and influential, spreading French modern styles internationally like those

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    Download as docx, pdf, or txt
    23 views3 pages

    What Is Art Deco

    Uploaded by

    NurLatifah Chairil Anwar
    Art Deco was an international style that emerged in the 1920s and 1930s. It was coined in 1966 to describe the diverse styles featured at the 1925 Paris Exposition of Decorative Arts. There is no single Art Deco style, but rather many variations that evolved over three decades across Europe and the US. A common theme was modernity, from exotic tastes inspired by the Ballets Russes to the shiny styles of American diners in the 1940s. The 1925 Paris Exposition was a remarkable international event that promoted French industry and taste, featuring the works of designers like Ruhlmann, Lalique, and Brandt across numerous pavilions. It was hugely successful and influential, spreading French modern styles internationally like those

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    of 3

    What is Art Deco?

    When the musician Louis Armstrong was asked What is jazz?, he replied: If
    you
    have to ask, you will never know. He could justifiably have given the same
    reply
    about Art Deco, the movement that engulfed his own unique artistry as it
    raced
    through interwar culture at exhilarating speed.
    Most protagonists of the Art Deco movement would not have been
    familiar with the term that came to define them, however. Unlike Art
    Nouveau, which was in common parlance by
    the 1890s, Art Deco is a relatively modern term.
    It was coined in 1966, when a museum exhibition
    held in the French capital presented a retrospective of
    the 1925 Paris Exposition. The term derives from the first
    syllables of the French for decorative arts (arts dcoratifs),
    words that appeared in the full title of the seminal 1925
    event: Exposition Internationale des Arts Dcoratifs
    et Industriels Modernes. The exhibition featured contributions from 34
    countries, and a host of individual
    designers, ranging in taste from traditional to outrageously avant-garde.
    Art Deco was intended as an umbrella term to define this extraordinary
    variety. For this reason, there is no such thing as an Art Deco style, but
    rather there are many versions, evolved over three decades, mostly in
    Europe and the United States.
    The common theme is a clear intent to be modern, a relatively
    new and daring concept for a generation whose parents had lived in
    the Victorian age. This modernity is the essential ingredient in all Art
    Deco production, whether it is the earliest, exotic taste inspired by the
    Ballets Russes in Paris before World War I, or the shiny glitz of an
    American diner from the 1940s.
    Exposure to great Art Deco is seductive and intoxicating. Be aware of
    this if you choose to collect, but with a good eye, regular exposure, and
    passion, you will eventually feel about this eclectic art movement just
    as Louis Armstrong did about jazz music.

    The 1925 Paris


    Exposition
    The concept of an international trade fair began in earnest in 1851, when
    Joseph
    Paxtons enormous Crystal Palace, in Londons Hyde Park, housed the event
    still
    referred to as The Great Exhibition. Paris hosted several fairs, notably in
    1889, under
    the Eiffel Tower, and the extraordinary Exposition Universelle in 1900. The
    organizers
    were naturally keen to repeat their success but were unable to stage a
    follow-up event
    until 1925, due largely to the disruption of World War I.
    The 1925 Paris Exposition, held from April to October, was
    a remarkable achievement and an enormously successful
    event for the promotion of French industry and taste.
    Thirty-four countries (not including the United States,
    which declined to participate, citing lack of commercial potential),
    presented pavilions and other exhibits, with scores of contributions
    from leading French artistes dcorateurs and designers in all genres.

    Luminaries showed their work throughout the event.


    Jacques-Emile Ruhlmann had his own pavilion and
    contributed to several others, including the French
    Embassy building. Ren Lalique had two pavilions,
    contributed to the Svres pavilion and the Hall of Perfume,
    and displayed architectural glass in several places, notably
    an enormous illuminated fountain that greeted visitors at
    the main entrance. Edgar Brandts wrought iron was used
    in the entrance gates and elsewhere, including his pavilion.
    Louis Se and Andr Mares architectural and interior designs
    were ubiquitous, mainly in a sumptuous, neo-Rococo form of
    Art Deco identified by rich gilding and detail such as stylized
    fruits. This taste is commonly referred to as 1925 style.
    More than 50 million visitors passed through Edgar Brandts
    gates, many of them foreigners of wealth and influence. Within a
    few years modern French style was internationally popular, particularly
    in the United States. Anyone who visits the Chrysler Building in New
    York designed by William Van Alen (18831954) will see 1925 Paris
    preserved in the magnificent lobby.
    THE 1925 PARIS EXPOSITION

    Origins and influences


    Influences on Art Deco are as varied as the movement itself. The Ballets
    Russes
    is widely considered to be the spark that ignited Art Deco in Paris, fuelled by

    a colourful Arabian Nights theme. Early Art Deco includes exotic fashion by
    the Ballets designer Paul Poiret or furnishings by his protg Paul Iribe that
    were made before World War I. Indeed, Poiret maintained his influence
    throughout the period, as witnessed by his magnificent display from a barge
    floating on the Seine at the 1925 Paris Exposition.
    The Great War devastated northern Europe, but the aftermath saw a gradual
    growth in the new taste for adventure, leisure, and luxury. This Age of
    Elegance
    (peaking at the Exposition Coloniale in Paris in 1931) introduced colonial
    influence, evident in the use of exotic materials such as sharkskin, ivory, and
    macassar ebony. African themes were popularized, too, by black American
    Jazz Age
    performers, first and foremost the dancer Josephine Baker, who, for the
    French,
    embodied the combination of African and American cultures. Increased
    communications revived the taste for Oriental design and created a style
    devoted to luxury travel; this can be seen in cars, liners, train carriage
    interiors,
    and grand hotels. Unique for its short life span as an exotic influence
    on Art Deco is Egyptian styling, which emerged with the discovery of
    Tutankhamuns tomb in 1922 and all but disappeared by the late 1920s.
    The geometric approach seen in a lot of Art Deco is rooted in
    neoclassicism and restrained ornament, which was a reaction
    to Victorian excesses. The most popular stylized image may
    be the frozen fountain also the title of a 1931 design book
    by Claude Bragdon. Much post-1930s Art Deco is also
    influenced by the Depression and forced austerity;
    this is most visible in American streamlined
    style and the use of inexpensive materials.

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