ART DECO MOVEMENT

BY
ZAINAB
FAZILA
SWATHI
AFRIDHA
ART DECO MOVEMENT
PERIORD: birth between 1910 and 1914. the
style reached it s high point from1920-1930
NAMEING: short for Arts Décoratifs, from
the
Exposition Internationale des Arts Décoratifs e
t Industriels Modernes
held in Paris in 1925.
COUNTRY: Global
WHAT IS ART DECO?
Art Deco, sometimes referred to as Deco,
is a style of visual arts, architecture and
design that first appeared in France just
before World War I.
 Art Deco influenced the design of
buildings, furniture, jewellery, fashion,
cars, movie theatres, trains, ocean liners,
and everyday objects such as radios and
vacuum cleaners
ORIGINS
ART DECO was closely connected with the rise in status
of decorative artists, who until late in the 19 th century had
been considered simply as artisans
The Société des artistes décorateurs (society of decorative
artists) or SAD wa founded in 1901
the decorative artists were given the same rights of
authorship as painters and sculptors
The first international exhibition devoted entirely to the
decorative arts, the Esposizione international d'Arte
decorative moderna , was held in Turin in 1902.
 French designers felt challenged by the increasing exports
LATE ART DECO
Art Deco survived through the roar of the 20s, the
Depression of the 30s and even the global conflict
that engulfed the 40s before finally falling out of
favor in the 50s
Art Deco slowly lost patronage in the West after
becoming mass-produced, when it began to be
derided as gaudy and presenting a false image of
luxury.
Eventually, the style was ended by the austerities
of World War II. Before destruction during World
War II, Manila possessed many art-deco buildings,
a legacy of the American colonial past
ARCHITECTURE
The architectural style of art deco made its debut in
Paris in 1903-04, with the construction of two
apartment buildings in Paris, one by Auguste
Perret on rue Trétaigne and the other on rue
Benjamin Franklin by Henri Sauvage
 The two young architects used reinforced concrete
for the first time in Paris residential buildings
the new buildings had clean lines, rectangular
forms, and no decoration on the facades; they
marked a clean break with the art nouveau style.
After the First World War, art deco buildings
of steel and reinforced concrete began to
appear in large cities across Europe and the
United States.
The Art Deco style was not limited to
buildings on land; the ocean liner
SS Normandie, whose first voyage was in
1935, featured Art Deco design, including a
dining room whose ceiling and decoration
were made of glass by Lalique.
AMERICAN SKYSCRAPERS
American skyscrapers marked the summit of
the Art Deco style; they became the tallest and
most recognizable modern buildings in the
world
They were designed to show the prestige of
their builders through their height, their shape,
their color, and their dramatic illumination at
night.
The first New York skyscraper, the
Woolworth Building, in a neoclassical style,
was completed in 1913
NEW YORK SKYLINE
The New York skyline was radically changed by the
Chrysler Building in Manhattan (completed in 1930),
designed by William Van Alen.
It was a giant seventy-seven floor tall advertisement for
Chrysler automobiles
 The top was crowned by a stainless steel spire, and was
ornamented by deco "gargoyles" in the form stainless
steel radiator cap decorations
The base of the tower, thirty-three stories above the
street, was decorated with colorful art deco friezes, and
the lobby was decorated with art deco symbols and
images expressing modernity.
The grand showcases of Art deco interior design were
the lobbies of government buildings, theaters, and
particularly office buildings. Interiors were extremely
colorful and dynamic, combining sculpture, murals,
and ornate geometric design in marble, glass,
ceramics and stainless steel.

The exterior facade was entirely covered with

sculpture, and the lobby created an Art Deco harmony
with a wood parquet floor in a geometric pattern, a
mural depicting the people of French colonies; and a
harmonious composition of vertical doors and
horizontal balconies
MOVIE THEATER
Many of the best surviving examples of Art Deco
are movie theaters built in the 1920s and 1930s
The Art Deco period coincided with the
conversion of silent films to sound, and movie
companies built enormous theaters in major cities
to capture the huge audience that came to see
movies.
Movie palaces in the 1920s often combined exotic
themes with art deco style; Grauman's
Egyptian Theater in Hollywood (1922) was
inspired by ancient Egyptian tombs and pyramids
FURNITURE
French furniture from 1910 until the early
1920s was largely an updating of French
traditional furniture styles, and the art
nouveau designs of Louis Majorelle,
Charles Plumet and other manufacturers.
 French designers saw the new German
style, and decided to meet the German
challenge
The French designers decided to present
new French styles in the Salon of 1912.
 Pieces in this style are symmetrical,
rectilinear and clean-lined. Art Deco
furniture carving and ornament is
relatively subdued; the look is pared-down
and streamlined; wood is detailed with
refined geometric shapes — spheres,
trapezoids, chevrons.
Their work featured bright colors and
furniture and fine woods, such ebony
encrusted with mother of pearl, abalone and
silvered metal to create bouquets of
flowers.
ART DECO ARCHITECTURE
AROUND THE WORLD
Art Deco architecture began in Europe,
but by 1939 there were examples in large
cities on every continent and in almost
every country. This is a selection of
prominent buildings on each continent
AFRICA: Most Art Deco buildings in Africa were built during
European colonial rule, and often designed by Italian and
French architects.
CENTRAL AMERICA AND THE
CARIBBEAN
Art Deco buildings can be found
throughout Central America. A
particularly rich collection is found in
Cuba, built largely for the large number of
tourists who came to the island from the
United States.
HAVANA ART DECO BUILDING
THE PLAZA DEL MERCADO DE PONCE
IN PONCE, PUERTO RICO (1941)
ASIA
A large number of the Art Deco buildings
in Asia were designed by European
architects, but in the Philippines local
architect Juan Nakpil was preeminent.
Many art deco landmarks in Asia were
demolished during the great economic
expansion of Asia the late 20th century,
but some notable enclaves of the
architecture still remain, particularly in
Shanghai and Mumbai.
ART DECO IN INDIA

Mumbai , India has the second largest number

of art deco building in the world after Miami.
However cities like chennai, kolkata, delhi, and
smaller cities like jaipur have landmark of art
deco.
The major aim of this style was a monolithic
appearance with applied ornamented themes.
Materials used included terracotta, stucco,
concrete, smooth-faced stone and opaque glass.
Terracotta
Stucco
India's Art Deco experience was notably
different from those in the West, in that it
took time to arrive on these shores, and left
even more tardily once Independence
shifted national priorities.

To that extent, India has a greater claim on

the Art Deco period than the West, which
quickly moved on to modernism and the
man-made delights of 1960s architecture
and decor,.
Recognizable symbols and design styles
include tropical imagery, nautical design,
architectural lettering, ziggurats and
zigzags.
Indian mythology and tradition (images
of gods, goddesses and toiling farmers
depicted) were included.
Nautical design and classical Egyptian
elements (hieroglyphics and sphinxes
depicted).
NEW INDIA ASSURANCE BUILDING IN
MUMBAI, INDIA (1936)
BROADWAY MANSION IN SHANGHAI ,
CHEINA (1934)
NATIONAL DIET BUILDING IN TOKYO,
JAPAN(1936)
INTERIOR DESIGN
Art Deco affected all areas of the
decorative arts and was considered very
glamorous, elegant, functional, and
modern
 It quickly became a popular style of
interior decorating as well as making its
influence felt in architecture, fashion, and
even car design.
CHARACTERISTICS OF ART DECO
INTERIOR DESIGN
Geometric and angular forms, exotic
materials, and linear decoration
characterize Art Deco design. The look is
strong and bold with no fussiness or
romance anywhere in sight.
MATERIAL
Certain materials pop up again and again
in art deco interior design: stainless steel,
mirrors, chrome, glass, lacquer, inlaid
wood, and even exotic skins like shark
and zebra.
Expensive materials such as ebony,
marble, and rare woods were also often
used, making some Art Deco pieces
accessible only to the wealthy.
ZEBRA SKIN RUG
COMMON THEMES
There are several themes that occur regularly
in Art Deco design. They include:
Leaves, branches, and feathers
Nudes
Trapezoids
Stylized animals
Chevrons and zigzags
Sunbursts
Jagged, pointed edges inspired by skyscrapers
(such as the Chrysler building)
SUN BURST
COLOUR
Colors in Art Deco are striking and bold
with a lot of contrasts. Bright and deep
yellows, reds, greens, blues, and pinks
mix well with silver, black, and chrome.
If you want something softer try creams
and beiges which were also often used in
living rooms, dining rooms, and
bedrooms. These colors contrast
beautifully with the polished wood and
lacquered furniture common to the period.
FURNITURE
Choose strong, streamlined shapes with
no frills. Furniture made of exotic woods
like zebrawood, as well as chrome and
mirrored pieces, are great options.
Art Deco furniture tends to be large in
scale so don't be afraid to buy big pieces.
Sideboards, armoires and generously
sized chairs are all typical of the period.
ZEBRA WOOD TABLE
FABRIC
Don't use any pretty florals or plaids in an
art deco room. The fabrics in this style are
usually either solid colors or geometric
designs.
For an added punch try adding highlights
with cushions in solid contrasting blocks
of color. A key word to remember is
"bold."
FLOOR
Linoleum in abstract designs or black and
white tiles are typical, as are lacquered
floors. Polished parquet is also perfect for
flooring.
Keep in mind that floors in the Art Deco
period would have been overlaid with
large rugs in geometric patterns, so feel
free to do that if you choose.
LINOLEUM IN ABSTRACT DESIGNS
LIGHTING
Lights were often made of glass and
chrome (which was a brand new material
at the time). Glass was sometimes etched
or enameled. White glass and colored
Tiffany-style glass were also very
common.
It's still possible to find fixtures that are
original to the period, but if you can't
don't worry. There are a lot of
reproductions for sale on the market.
THANK YOU