Jordan Jacobson
Careers
Marketing
The New York Times has set the standard for journalistic excellence for over a century and a half — yet our newsroom’s ambition has never been higher. Our marketing team matches that ambition, as we work to help people understand what makes The Times different and worth paying for. Our work has built trusted relationships with over four million subscribers, and we envision a future where every reader pays for quality journalism. There has never been a more exciting time to work in Marketing at The Times.
Our Values
Marketing plays a key part in extending the journalistic legacy and mission of The Times into the future. Our job is to answer the question, “Why is quality journalism worth paying for?” We create purposeful marketing that demonstrates our mission, how we’re leading the journalism industry and all the ways our readers can subscribe.
Above all, we strive to be timely, straightforward and relevant in our marketing — to prove how much we value our readers and subscribers.
Our Team
Working here means joining a talented group of marketing practitioners, media strategists, in-house creatives, researchers, customer service specialists and brand strategists. We share a passion for creating brand experiences, connections and stories designed to inspire our readers every day.
Meet Some of Our People
Tara Sarath
Amy Weisenbach
Chanelle Kalfas
Our Work
Our work spans the full breadth of what The Times has to offer. We communicate the ways readers can experience our journalism, help them discover our reporting and products, and demonstrate the impact of our rigorous journalism. We aim to ensure our audience understands the value of a subscription and supporting independent journalism.
Our award-winning marketing includes a range of powerful campaigns. Recent campaigns have highlighted how The Times amplified important voices, helped readers understand what goes into our reporting, and underscored our unwavering commitment to the truth. Our brand campaigns are just one way we inspire and engage our audience. We also market the breadth of our reporting, products and lifestyle through commerce, events and sales.
The Truth Is Worth It: Perseverance
Questions
I’m not based in New York — can I still apply?
Yes, on a case-by-case basis. The vast majority of our team is based in our New York office. But we have a smaller office in London, and work remotely with a number of team members located across the United States.
Is there a limit to how many positions I can apply for?
No.
Do I need a journalism background to work in marketing at The New York Times?
In most cases, no. Most roles within Marketing don’t require a journalism background. A small number of roles work directly with the newsroom, and in those instances some prior experience with journalism may help. Nevertheless, a passion for journalism’s mission of seeking the truth and helping people understand the world is a must for every role.
Will I be considered for positions aside from the one I applied for?
Yes. We will consider you for any role we believe you would fit — but we’ll always check with you to gauge your interest before we move forward.
What’s the difference between what T Brand Studio does and what Marketing does?
T Brand Studio is an in-house branded content unit within the Advertising department. They collaborate with brands, taking a journalistic approach to telling these brands’ stories through native content. In contrast, Marketing works with the Times brand itself.