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Data Center

Navigate today’s media with
the latest audience data

Media is changing faster than ever. Follow audiences across devices, TV programs, ads and more with the latest Nielsen data and insights.

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The Gauge™

How audiences are watching TV

Unlock the monthly audience data that highlights how viewers are watching TV across platforms with The Gauge™.

December 2024

Total day | Persons 2+

the-gauge-DEC-2024-4k Data Center

Copyright © 2024 The Nielsen Company (US), LLC. All Rights Reserved.

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Top 10

Discover what audiences are watching, playing and listening to with Nielsen’s Top 10 lists.

Top Streaming Programs

Jan. 6 – Jan. 12, 2025

Program NameRankMinutes (Millions)# of EpisodesSVOD Provider
Squid Game
1
2,365
16Netflix
Landman
2
1,378
10Paramount+
American Primeval
3
1,254
6Netflix
Bluey
4
1,107
154Disney+
Bob's Burgers
5
936
281Hulu
Virgin River
6
878
64Netflix
The Equalizer
7
847
63Netflix / Paramount+
Grey's Anatomy
8
753
439Hulu / Netflix
Missing You
9
752
5Netflix
Dexter
10
731
96Netflix / Paramount+

Source: Nielsen Streaming Content Ratings (Amazon Prime Video, AppleTV+, Disney+, Hulu, Max, Paramount+, Peacock and Netflix), Nielsen National TV Panel, U.S., viewing through television.

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Top Broadcast TV Shows

Week of Jan. 27 – Feb. 2, 2025

PROGRAMRANKVIEWERS (000)RATINGNETWORK
GRAMMY AWARDS
1
15,423
7.5CBS
60 MINUTES
2
6,938
4.0CBS
CHICAGO MED
3
6,563
3.9NBC
GEORGIE & MANDY'S FIRST MARRIAGE
4
6,381
3.7CBS
FBI
5
6,364
3.6CBS
CHICAGO PD
6
6,345
3.8NBC
CHICAGO FIRE
7
6,337
3.8NBC
MATLOCK
8
5,780
3.5CBS
NCIS
9
5,761
3.3CBS
GHOSTS
10
5,380
3.2CBS

Source: Nielsen National TV Ratings. U.S. audiences. Ranked by total viewers P2+. Ratings are the percentage of TV viewers in the U.S. that tuned into a specific television program.

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Sports data

Explore our sports data hubs to discover the power of sports programming, teams and athletes.

Insights into the Olympic Games

Discover fan insights, sponsorship trends and influential athletes in our insights hub.

The Women’s World Cup

Featured
The 10 most influential women footballers on Instagram

#Player NameCountryInstagram handleFollowers
1Alisha Lehmann@alishalehmann713.4M
2Alexia Putellas@alexiaputellas2.8M
3Alex Morgan@alexmorgan1310M
4Jordyn Huitema@jordynhuitema1.6M
5Marta@martavsilva102.5M
6Megan Rapinoe@mrapinoe2.1M
7Jule Brand@jule_brand198K
8Alessia Russo@alessiarusso99457K
9Sakina Karchaoui@sakinakarchaoui727K
10Samantha Kerr@samanthakerr201.2M
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The Men’s World Cup

Featured
The 10 most influential men footballers on Instagram

#Player NameCountryInstagram handleFollowers
1Cristiano Ronaldo@cristiano398.2M
2Leo Messi@leomessi518.8M
3Neymar@neymarjr196.4M
4Kylian Mbappé@k.mbappe82.9M
5Viní Jr.@vinijr27.8M
6Gavi@pablogavi12.1M
7Karim Benzema@karimbenzema62.5M
8Paulo Dybala@paulodybala51.5M
9Robert Lewandowski@_rl931.7M
10Eden Hazard@hazardeden_1027.2M
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Methodology

Audience data powering a better media future for all people

As a global leader in media measurement, data and analytics, we’re dedicated to learning all about audiences–through rigorous, industry-leading data methodologies.

Big data

Unlock scale with our unmatched coverage through the industry’s largest network of big data integrations.

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Panels

Feel confident in data quality. Nielsen’s industry-leading panels ensure audience representation and persons-level granularity.

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Identity

Uncover the ‘who’ across platforms, devices and content through Nielsen and Gracenote’s identity systems.

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