Latest Blogs

Atlanta Hawks NBA game

Why Sports Works Better on Free TV (Viewpoint)

By Erik Schrader published

Putting games behind a paywall won’t cultivate new fans

Stations
connected TV

Will 2024 Be the Year of Self-Service TV Advertising? (B+C Guest Blog)

By Jason Fairchild published

CTV’s explosive growth could lead to a sea change

Advertising
Jo Koy at Golden Globe Awards

Why TV Tentpole Ad Buys Are Worth It (B+C Guest Blog)

By Jay Langan published

Social media, clever creative can help ad buys during big events to build buzz

BC Guest Blog
connected TV

How Linear TV’s Death is Giving Advertisers New Life (B+C Guest Blog)

By Tom Wolfe published

Yes, linear TV is dying, but the cable coterie was right: a la carte doesn’t work for consumers. As the industry sorts it out, how will advertisers win?

BC Guest Blog
Football on TV

Putting an End to Sports Streaming Frustrations (B+C Guest Blog)

By Jeff Bak published

Tech advances take aim at growing pains greeting a new era of sports TV

BC Guest Blog
cloud workflow

Four Ways FAST Workflow Convergence Is Redefining OTA Distribution in the NextGen TV Era (B+C Guest Blog)

By Jon Nevitt published

Cloud-based operations offer many efficiencies for broadcasters

BC Guest Blog
Henry Kissinger in 2008

Henry Kissinger: RIP for America’s First TV Diplomat (B+C Guest Blog)

By Stuart N. Brotman published

Former Museum of TV & Radio chief recalls his encounters with the media-savvy former Secretary of State

Fates & Fortunes
Mignon Clyburn

For Streaming, It’s Only the Beginning (B+C Guest Blog)

By Mignon Clyburn published

Former FCC chief Mignon Clyburn says regulations shouldn’t stifle the progress of indie streamers serving underrepresented audiences

Policy
audience measurement

Attention Metrics Are a Distraction — and They’re Broken for CTV, Too (B+C Guest Blog)

By Dan Mouradian published

Focus on engagement, interaction when judging a campaign’s effectiveness

Currency
Connected TV

As CTV Competition Heats Up, Apps Need To Focus on Stickiness (B+C Guest Blog)

By Karen Magnani published

Attracting and retaining attention is key in an ever more crowded environment

Currency

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