One researcher claims that the much-touted long lifespans of Japan, Italy and other countries may be propped up by faulty data.
LIFE / Lifestyle
Dec 25, 2024
The secret to living to 110? Bad record-keeping, says Ig Nobel Prize winner.
The true secret to extreme longevity seems to be to "move where birth certificates are rare, teach your kids pension fraud and start lying," the researcher has said.
In 2024, efficiency trumped effort among Japan's fitness-focused aspirants.
LIFE / Lifestyle
Dec 20, 2024
Casual workouts, cool living, ‘complete’ food: Japan’s health trends of 2024
This year’s health and wellness fads point to a Japan that desires more wholesome lifestyles but doesn’t have the time or resources to go about it in traditional ways.
Looking for LGBTQ+ events this holiday season? Tokyo is chockful of a variety of ways to spread cheer in the way that suits you best.
LIFE / Lifestyle
Dec 20, 2024
Make the Yuletide gay: Tokyo’s LGBTQ+ Christmas events
Drag shows and lip-sync karaoke may not be traditional holiday get-togethers, but they deck the halls just the same.
A date night on Christmas Eve typically starts with a romantic dinner at a restaurant often with a great view or a private space.
LIFE / Lifestyle
Dec 18, 2024
Silent night? Not if you want to impress your Christmas Eve date.
In Japan, a date night on Christmas Eve typically starts with a romantic dinner at a restaurant often with a great view or a private space.
Shohei Ohtani's prowress on the diamond translated into an outsized influence on Japan's consumer trends this year.
LIFE / Lifestyle
Dec 13, 2024
The year that Shohei Ohtani achieved 'yokozuna' status … in the market
To qualify as a genuine "hitto" (hit), a product or service must harness some new concept or technology in a manner that significantly impacts the marketplace.
People in cities across Japan will pop into their local convenience store for any number of products they believe will help them with a night of drinking.
LIFE / Lifestyle / Longform
Dec 6, 2024
Hangover cures are everywhere in Japan — but do they work?
Japan’s suspect remedies make up 20% of the world’s market for hangover cures, but their success lies more in marketing than science.
Rachel Accurso, in character as the internet personality Ms. Rachel, in New York on Nov. 4.
LIFE / Lifestyle
Nov 30, 2024
Ms. Rachel’s improbable journey from toddler whisperer to holiday toy sensation
A series of toys depicting children’s YouTube sensation Ms. Rachel is quickly becoming one of the hottest holiday gifts.

Longform

It's back to the classroom for some residents as municipal governments across the country conduct lessons to learn how to use new technologies.
Can aging Japan go digital without leaving anyone behind?