Digital transformation is not only the remit of the IT department, but requires leadership and collaboration across all business functions for true transformation to occur.

This Digital As Usual report delves into the transformative impact of digital tools across HR, marketing, and finance department in Australian business, and highlights the leaders in these functions that are partnering with IT to enhance business operations.

In HR, digital transformation has become a strategic imperative, with technologies such as CRM platforms and HR systems boosting efficiency and strategic decision-making.

In marketing, the adoption of digital tools has revolutionised the industry, enabling deeper insights into customer behaviours. Senior marketers discuss how digital tools have broadened their skillsets and facilitated more creative and courageous marketing strategies.

The finance sector is also experiencing significant changes, with automation and AI reshaping job roles and accelerating business transformations. Finance leaders emphasise the importance of predictive technology and reporting dashboards in driving operational efficiencies. They also highlight the challenge of balancing data insights with actionable conclusions to support strategic decision-making.

Hear from HR, marketing and finance leaders driving digital programs in Australian businesses including:

• Daniella Meyer, Director of People and Culture, Greystar APAC and Japan
• Fi Slaven, Partner and General Manager, William Buck
• Zena Habib, Head of People, Business Partnering, ANZ at Real Pet Food Company
• Anat Hassner, Chief People and Strategy Officer, Uniting
• Jodette Cleary, Chief People and Culture Officer, Hipages
• Bree Fedele, Senior Marketing Manager, Airtree
• Dan Ferguson, Chief Marketing Officer, Adore Beauty Group
• Chloe Jones, Head of Marketing, Princess Cruises
• Robert Lopez, Chief Marketing and Innovation Officer, Norths Collective
• Kate Parker, Marketing Director for Australasia, Morningstar
• Chadd Kaufmann, Finance Business Partner, Foxtel
• Henry Willmington, Head of Corporate Finance, Optus
• Safwan Arshad, Group CFO, Business Fix and Astris PME
• James Osborne, Head of Finance for Networking, Jemena

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