User Experience

Understanding users needs helps you achieve goals.

User experience is how a person feels when interfacing with a system. This includes a website, a mobile application, content management system or any other form of interaction that involves a human and a machine.

If you want to keep your users loyal to a product or brand, you need to provide positive user experience and fulfill the user's needs. In order to do so, you need to understand your audience and then create an experience that will be pleasant, useful and meaningful.

We'll help you out with that.

There are a number of methods and tools at our disposal. We'll pick and choose among them based on your specific situation.

Personas

Personas are a semi-fictional representation of your audience. They're based on market research and data on your existing audience. Using personas helps in mentally detaching from our own point of view. Step into the shoes of a persona. A bit like role playing :) We'll ask ourselves how this persona would feel (not how we'd feel). That way we can reduce bias and prejudice when evaluating our decisions.

Surveys and interviews

We'll interview existing and potential users to gain insight into their habits, needs, what drives them, where their pain points are. We'll then summarize findings and use them later.

User journey and user stories

Now that we know your audience and it's expectations, it is time to convert that knowledge into actionable intelligence. We'll map out a series of points in which a user might interact with the thing we're making. That's the user journey. We'll write something like "As a registered user, I want to upload my avatar picture so that my friends recognise me more easily.". That's a user story, and it's easy for everyone involved to understand. We'll make as many of these as needed to cover all user journeys.

Information architecture

Sounds fancy, but it's really just about organizing all that information in a meaningful way. We'll do sitemaps, navigation structure, content structure. Whatever is needed to get us to the next stage.

Wireframes

Wireframes are visual guides that represent your future website or application. Think of them as a preview of the look and feel. They can be hand drawn and rough, or a bit more elaborate and polished. Since they're made quickly, it's easy to do several iterations, test them, and figure out what works best.

Prototypes

They're a set of wireframes connected to each other. A great tool for testing behaviour of the website or an application on your audience, without getting deep into development. That saves time and money.

User testing

Once we have the wireframes or prototypes ready, we'll test them on the sample of your audience to see what works and what doesn't. Testing is done either in our lab or online, depending on the situation. We'll record everything, analyze it and begin with the next, improved iteration.

To get the best results out of this process, it's important that we work closely together. Share ideas, collaborate, figure stuff out. And the best way to do that is through workshop(s).

Discovery workshops
Investing in planning workshop will help you minimize the risk, make the most out of your budget and achieve your goals.