Way way back, we wanted to nail the process. We spent a lot of time figuring out what needs to be done first, what comes after that, compartmentalizing stuff, drawing pretty diagrams. We were focused on the process.
It took us a long time but we now know it doesn't work that way. Still, there is a method to this madness.
First, there's this business thing. Businesses need to make revenue and profit to thrive.
On the other end, there are consumers. People, humans. They want things. They want to be happy.
When a business manages to help consumers fulfill their wants and needs, consumers will reward them with attention. They'll buy products and services. And that will drive revenue and profit.
To achieve that, we have several tools at our disposal. They're called strategy, content, design and technology. We’ll waddle through them, use our experience and research to figure shit out. It's not a straightforward process. We’ll try one thing, extract insights. They’ll inform us and we’ll bounce to another thing. We’ll create fresh ideas, do some design, test it, throw it out of the window when it fails. We’ll come up with new ideas and test them too. It's all interconnected, and it's messy.
There are projects where we nail the strategy and content right away. Design feels promising. We’ll get down to implementation and hit the wall. Things we were sure gonna work out turn out to be shit. We test on users and they don’t get it. Not cool. But no worries. We’ll take a step back, iterate on design, rethink strategy, shuffle things around. Since we know the end goal and have a bit of experience, we'll get you there.
Another project, another story. Implementation is a breeze but messages are stiff, not human. You get the drift. Again, we’ll take a step back, look at the big picture, kill stuff, invent new stuff. Stuff is a popular word around here.
Making order out of chaos. That’s what we do.