Future-proof measurement and personalization for the cookieless era
Flashtalking addresses these challenges with our cookieless ad server, which provides advertisers the flexibility to implement a mix of authenticated, probabilistic, and cohort-based identity solutions for both measurement and personalization. Our cookieless ad serving capabilities empowers advertisers to expand their reach, improve accuracy, champion consumer privacy, and select the optimal ID—or IDs—for each campaign.
Future-proof personalization
Our platform is uniquely designed to bolster personalization with a suite of data triggers and cookieless identifiers to persist relevant messaging strategies and tactics.
Attribute performance
Accurately map a consumer's journey from ad exposures to conversions. Gain greater insights into reach, frequency, and conversion across both cookie-available and cookie-challenged environments.
Flexible framework
Choose the identity solution—or a mix of solutions—that best supports an advertiser’s strategies, applying it as the foundation for personalized messaging and measurement.
The most extensive coverage of reach, frequency, and conversions across channels and browsers
Authenticated IDs
Integrating with outside partners whose identity methodologies are rooted in deterministic or identifiable data and are deliver in a privacy-compliant manner
Probabilistic IDs
Offering a mix of Flashtalking proprietary IDs (FTrack and Household) and outside integrations, each deploying solutions that cluster browser and devices to a single ID using a variety of privacy-compliant data signals
Cohorts
Integrating with outside solutions that group users into larger, interest-based segments using browser-specific behavior in a privacy-compliant manner
A global, privacy-compliant, cross-device solution, combining sophisticated machine learning with real-time signals to enable user-level identification
Discover insights: Gain deep insights into campaign performance across multiple browsers, formats, and devices.
Drive scale: Unlock the full potential of personalized advertising atscale with a unified view of individuals, allowing relevant messaging across all touchpoints, devices, and browsers.
Quality data: Achieve 90%+ accuracy, validated against deterministic data, allowing advertisers to confidently make informed decisions.
Maintain consumer trust: Protect user privacy with FTrack's privacy-focused approach that does not leverage personally identifiable information (PII) or utilize sensitive data.
Prioritize privacy: Prioritize users' requests to opt-out and ensure that consumers are providedwith transparent notice and choice through the innovative FTrack Privacy Icon.
A comprehensive view of household-associated devices, enabling consistent messaging and more accurate measurement across multiple channels and devices
Deeper insights: Respond to trends, preferences, and purchase patterns unique to specific household using our proprietary machine learning AI, enabling advertisers to tailor their messaging based on shared characteristics.
Improve attribution: Link devices within a household to accurately measure reach, frequency, and actions by capturing un-attributable exposures and conversions in cookieless and cookie-based environments.
Increase scale: Connect with entire households that share common characteristics, interests, or demographics, allowing for broader scale and maximizing reach and exposures.
Prioritize privacy: Utilizes anonymized and aggregated data to cluster devicesinto households for privacy-conscious targeting and personalization.
The most extensive coverage of reach, frequency, and conversions across channels and browsers
Authenticated IDs
Integrating with outside partners whose identity methodologies are rooted in deterministic or identifiable data and are deliver in a privacy-compliant manner
Probabilistic IDs
Offering a mix of Flashtalking proprietary IDs (FTrack and Household) and outside integrations, each deploying solutions that cluster browser and devices to a single ID using a variety of privacy-compliant data signals
Cohorts
Integrating with outside solutions that group users into larger, interest-based segments using browser-specific behavior in a privacy-compliant manner
A global, privacy-compliant, cross-device solution, combining sophisticated machine learning with real-time signals to enable user-level identification
Discover insights: Gain deep insights into campaign performance across multiple browsers, formats, and devices.
Drive scale: Unlock the full potential of personalized advertising atscale with a unified view of individuals, allowing relevant messaging across all touchpoints, devices, and browsers.
Quality data: Achieve 90%+ accuracy, validated against deterministic data, allowing advertisers to confidently make informed decisions.
Maintain consumer trust: Protect user privacy with FTrack's privacy-focused approach that does not leverage personally identifiable information (PII) or utilize sensitive data.
Prioritize privacy: Prioritize users' requests to opt-out and ensure that consumers are providedwith transparent notice and choice through the innovative FTrack Privacy Icon.
A comprehensive view of household-associated devices, enabling consistent messaging and more accurate measurement across multiple channels and devices
Deeper insights: Respond to trends, preferences, and purchase patterns unique to specific household using our proprietary machine learning AI, enabling advertisers to tailor their messaging based on shared characteristics.
Improve attribution: Link devices within a household to accurately measure reach, frequency, and actions by capturing un-attributable exposures and conversions in cookieless and cookie-based environments.
Increase scale: Connect with entire households that share common characteristics, interests, or demographics, allowing for broader scale and maximizing reach and exposures.
Prioritize privacy: Utilizes anonymized and aggregated data to cluster devicesinto households for privacy-conscious targeting and personalization.
Ready to futureproof your personalization and measurement?
Dive into Flashtalking's cookieless ad serving to expand reach, improve accuracy, and champion consumer privacy.
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