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[UPBEAT PERCUSSION MUSIC PLAYS]\n\n

An AirTag spins against a black background.\n\n

Titles: iPhone + AirTag.\n\n

The AirTag dots the i in “AirTag.”\n\n

Titles: A supereasy way to keep track of your stuff.\n\n

A series of emoji cycles.\n\n

[CLICKING]\n\n

Titles: Tag your backpack, bicycle, luggage, purse, umbrella, key. And find it just like that.\n\n

On an iPhone, Find My is selected.\n\n

Titles: With the Find My app.\n\n

On iPhone, a map displays in the Find My app. Items appear in different locations. Below the map, the items are listed along with their location: Alan’s Keys, Alan’s Bike, Alan’s Umbrella, Alan’s Backpack.\n\n

Titles: Play a sound.\n\n

The key emoji appears on the map. Alan’s Keys are selected. Play Sound is tapped.\n\n

[AIRTAG CHIME]\n\n

Blue sound waves ripple beside the iPhone. Now, Stop Sound is tapped.\n\n

Titles: Use Precision Finding to find it.\n\n

The Find button is tapped. The screen of the iPhone turns black and reads “FINDING Alan’s Keys.” A dotted circle becomes a white arrow that points toward a white dot. The screen reads “10 ft to your right.” As the arrow changes direction, the displayed distance decreases, and the background becomes green. The white dot becomes larger and the screen reads “here.”\n\n

Titles: Requires an iPhone with an Ultra Wideband chip.\n\n

Now, an AirTag spins and becomes the privacy icon, a white hand at the center of a blue square.\n\n

Titles: Your location data stays private.\n\n

The privacy icon morphs back into an AirTag.\n\n

The Apple logo.","video":{"files":{"hls":{"format":"application/x-mpegurl","src":"https://store.storevideos.cdn-apple.com/v1/store.apple.com/st/1695048806693/mx532-vid5/mx532-vid5.m3u8"},"m4v":{"format":"video/x-m4v","src":"https://store.storevideos.cdn-apple.com/v1/store.apple.com/st/1695048806693/mx532-vid5/mx532-vid5_1080p.m4v"},"vtt":{"format":"text/vtt","src":"https://store.storevideos.cdn-apple.com/v1/store.apple.com/st/1695048806693/mx532-vid5/mx532-vid5_CC.vtt"},"mp4":{"format":"video/mp4","src":"https://store.storevideos.cdn-apple.com/v1/store.apple.com/st/1695048806693/mx532-vid5/audio/default0_mx532-vid5/init_0.mp4"}},"posterImage":{"scaleFactor":"RETINA","srcSet":{"src":"https://store.storeimages.cdn-apple.com/4982/as-images.apple.com/is/mx532-vid5_PF1?wid=1960&hei=1102&fmt=jpeg&qlt=80&op_sharpen=1&.v=1695048805801","scaleParams1":"wid=1960&hei=1102&fmt=jpeg&qlt=80&op_sharpen=1&.v=1695048805801"},"attrs":"","alt":"image.alt.mx532_vid5_pf1","width":"980","height":"551","imageName":"mx532-vid5_PF1","originalImageName":"mx532-vid5_PF1","noImage":false,"deferSrc":false},"videoEnabled":true,"mobileVideoEnabled":false,"height":"100%","width":"100%","controls":"controls","autoplay":"autoplay","loop":null,"translatedFragmentText":"

[UPBEAT PERCUSSION MUSIC PLAYS]\n\n

An AirTag spins against a black background.\n\n

Titles: iPhone + AirTag.\n\n

The AirTag dots the i in “AirTag.”\n\n

Titles: A supereasy way to keep track of your stuff.\n\n

A series of emoji cycles.\n\n

[CLICKING]\n\n

Titles: Tag your backpack, bicycle, luggage, purse, umbrella, key. And find it just like that.\n\n

On an iPhone, Find My is selected.\n\n

Titles: With the Find My app.\n\n

On iPhone, a map displays in the Find My app. Items appear in different locations. Below the map, the items are listed along with their location: Alan’s Keys, Alan’s Bike, Alan’s Umbrella, Alan’s Backpack.\n\n

Titles: Play a sound.\n\n

The key emoji appears on the map. Alan’s Keys are selected. Play Sound is tapped.\n\n

[AIRTAG CHIME]\n\n

Blue sound waves ripple beside the iPhone. Now, Stop Sound is tapped.\n\n

Titles: Use Precision Finding to find it.\n\n

The Find button is tapped. The screen of the iPhone turns black and reads “FINDING Alan’s Keys.” A dotted circle becomes a white arrow that points toward a white dot. The screen reads “10 ft to your right.” As the arrow changes direction, the displayed distance decreases, and the background becomes green. The white dot becomes larger and the screen reads “here.”\n\n

Titles: Requires an iPhone with an Ultra Wideband chip.\n\n

Now, an AirTag spins and becomes the privacy icon, a white hand at the center of a blue square.\n\n

Titles: Your location data stays private.\n\n

The privacy icon morphs back into an AirTag.\n\n

The Apple logo.","videoId":"mx532-vid5","sectionTitle":"","videoTitle":"","captionLanguage":"English","captionLanguageCode":"en","videoImage":{"scaleFactor":"DEFAULT","srcSet":{"src":null},"attrs":"","alt":"","width":"","height":"","imageName":null,"originalImageName":null,"noImage":false,"deferSrc":false},"isStageRevision":false,"showTranscriptText":"View transcript","hideTranscriptText":"Hide transcript","playButtonText":"","sectionFooter":"","videoInstanceId":"video-instance-b2941cb8413445f49be47935f0505f80","alt":""},"sections":{},"classes":"as-l-container"};

Lose your knack for losing things.

Attach an AirTag to your keys or backpack. If you misplace something, just use the Find My app to locate it.

An AirTag can be shared with up to five people, so friends and family can keep track of items everyone uses.