M&M’s Is Releasing Its Coziest Flavor Ever

This year is barreling by—and at this rate, the holiday season will be upon us before we know it. So, even though we have one more big food holiday that separates us from December, it’s a good time to start thinking about your holiday wishlist.

Admittedly, choosing just a few food items to try this year is going to be pretty tricky as brands have gone all out with new holiday products. Between the 20th anniversary of the movie “Elf” bringing loads of Buddy-inspired foods (like Goldfish crackers and syrups) and fast food restaurants competing with one another for new holiday menus (we’re looking at you, Starbucks and Dunkin’), it seems we have a lot of new items to taste test. But there’s always room for one more—especially when it comes to a candy that’s synonymous with the holidays.

M&M's Launches New Toasty Vanilla White Chocolate Flavor

This winter, M&M’s is releasing a new, cozy flavor that is perfect for all your holiday candy needs. The new M&M’s Toasty Vanilla White Chocolate candies are made with vanilla-flavored white chocolate and coated in brown, white, and vanilla shells.

Obviously, they make great candies to snack on during your holiday movie marathon or display on your dessert table at your holiday party, but we’re really looking forward to baking with the new flavor.

Think about how delicious your M&M cookies will be with that toasted vanilla flavor. To make them really decadent, we’d use a mixture of regular M&M’s plus the new Toasty Vanilla White Chocolate to give them double the sweet, chocolatey flavor.

M&M’s Toasty Vanilla White Chocolate isn’t the only limited-edition flavor hitting shelves this holiday. The brand is also bringing back its fan-favorite Holiday Mint Chocolate Christmas Candy. Both of these flavors are on shelves at retailers nationwide now, and you should be able to find them through the new year.

M&M's Holiday Gifting Ideas

If you’re in the market for some holiday gifts and stocking stuffers, M&M’s has you covered there, too. This year, the brand is adding three new giftable items to its lineup.

M&M’s is introducing new snowflake designs for its gift bottle and candy dispenser—each filled with a custom blend of your favorite M&M’s. It’s also selling new Tree Favor Packs, which are individual packets of your favorite blend of M&M’s in a Christmas Tree package.

Finally, the brand is bringing one of its favorite in-store features to the M&M’s website for the first time ever. This holiday season, you can use M&M’s Flavor ReMix to create a personalized assortment of three different M&M flavors—including ones like Caramel Cold Brew, Fudge Brownie, and Pretzel.

With the holiday M&M’s on shelves, now the only other thing we need to ring in the holiday season is that classic “they do exist” commercial with Santa—then you know it's really Christmastime.