M&M'S Just Confirmed a Sweet New Holiday Flavor

And you can get a sneak peek soon!

By Kimberly Holland
Published on July 14, 2020
M&Ms Sugar Cookie
Photo: M&M'S

It's the most wonderful time of the year. No, not Christmas — at least not yet. But it's the next best thing: Christmas in July. To celebrate the pre-December holiday season, M&M'S just announced an exclusive holiday season flavor, and we're already counting down the days until it's on shelves and we can try it ourselves.

M&M'S Sugar Cookie will here in November, and you can expect a bag full of holiday cheer. The red, white, and green candies feature a white chocolate, sugar cookie-flavored shell. Inside each candy is a crispy cookie center.

We already imagine baking our favorite holiday cookies with these new treats. Replace the classic M&M'S in this popular M&M'S cookie recipe, and you have holiday cheer in a flash. Or just eat them by the handful with a cup of cocoa or warm tea.

Unfortunately, you can't buy these new candies in stores until November, but M&M'S won't leave all of us waiting so long. On Saturday, July 25, fans and curious candy connoisseurs can enter for a chance to win a pack of the new flavor.

Be sure to click over to the official M&M'S Twitter and Instagram accounts that day. They'll post the giveaway info and rules, and you can enter to get your very own early bird delivery. Then get all your family members to enter so surely one of you can get a bag — and then you can share!

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