Krispy Kreme Is Giving Away Free Dozens This Week

It’s been two full weeks (plus a day!) since the last time Krispy Kreme offered a deal on a dozen doughnuts with its pay only the tax promo on tax day, April 15. The bakery has special deals on doughnuts so often, that we were beginning to wonder if everything was okay in glazed doughnut land.

Thankfully, it is. Actually, it’s more than okay. Not only is Krispy Kreme giving away a dozen free Original Glazed this week (with no additional purchase), but it’s launching a new and improved rewards program, calling it the “ the most generous rewards program in the history of doughnut.”

Color us intrigued.

Krispy Kreme's New Rewards Program Free Doughnut Offer

Krispy Kreme’s current rewards program gives you a free doughnut when you sign up, a “sweet birthday gift,” credits for purchases that could be redeemed for free food or drinks, and exclusive offers for members in the Krispy Kreme app. That’s not too shabby.

How will the shop that serves everyone’s favorite hot glazed doughnuts up its rewards game?

For starters, on April 30, all current Rewards members get a free Original Glazed dozen doughnuts. New members who join between April 30 and May 11 will get a free dozen Original Glazed after they sign up.

All members will also receive a dozen consecutive days of deals, including free doughnuts and coffee, starting April 30 and running through May 11.

“While other brands seem to be making it harder on loyalty members, we’re making Krispy Kreme Rewards easier and even more generous,” said Dave Skena, Global Chief Brand Officer for Krispy Kreme. “We take a lot of pride in being generous to all our guests, and that’s not changing. By becoming a Krispy Kreme Rewards member, you’ll experience even more sweetness.” 

The rewards program is replacing the former credit for products with a straight 10 points for every $1 spent, including single, 3-pack, 6-pack, and dozen doughnuts—as well as coffee and hot chocolate. Other benefits of the new program include:

• Exclusive and personalized perks
• Double points on the anniversary month of joining
• A free birthday sweet treat
• Opportunities to try limited-time products for free

Perks for Existing and New Members of Krispy Kreme Rewards

If you’re a Krispy Kreme member already, you won’t lose anything when the new program starts. In fact, you’ll gain some points. Current earned rewards will transfer to the new program and you’ll receive bonus points for every visit made in the last year to jump-start your progress on the new program. Sign in to Krispy Kreme rewards to make sure you don’t miss out on the free dozen for current members that’s good April 30 only.

Those who aren’t members can download the Krispy Kreme app or sign up for an account online. 

Both existing and new members will need to check their rewards program every day between April 30 and May 11 to discover what the deal of the day is. Stock up now, you know they reheat well.