Ferrero Rocher Just Launched a New Candy We Can’t Wait to Try

When you spot that round, gold foil-wrapped candy, you know exactly what you’re about to bite into—a creamy, crunchy Ferrero Rocher truffle. These iconic chocolates have earned their place as a symbol of luxury in the candy world. And while you can find them year-round, there’s something about enjoying them during the holiday season that makes them feel extra special.

Well, this holiday season, the brand is giving us another way to love the signature chocolate hazelnut taste with an all-new candy designed to be just as—if not more—decadent than the Ferrero Rocher flavors we already love.

Ferrero Rocher Is Releasing a New Chocolate Bar

Adding to its collection of chocolate confections, Ferrero Rocher just launched a Dark Hazelnut and Crunchy Salted Caramel chocolate bar. The special-edition treat features crunchy hazelnut pieces and rich caramel with a touch of salt, all wrapped in a fine, 55% dark chocolate shell. It’s smooth, crunchy, sweet, salty—and guaranteed to satisfy your treat cravings. 

Just like the classic truffles, these new bars come wrapped in Ferrero’s signature gold foil, making them a perfect choice for a treat-yourself moment or a holiday gift. And, let’s be real, if it’s from Ferrero Rocher, you know it has to be good.

But, Ferrero Rocher didn’t just aim to craft a good candy bar, they also wanted to curate a full-on indulgent experience, combining the satisfying new snack with a favorite fall pastime: reading.

To celebrate the launch, Ferrero Rocher partnered with The StoryGraph for the “Reading is a Treat” challenge, a month-long program designed to help readers discover new books and track their reading progress—with the promise of a sweet chocolate reward at the end of their work. Once readers complete the challenge, they’ll be treated to the new chocolate bar for free while supplies last, and on a first come, first served basis.

"Ferrero Rocher has always encouraged celebrating the moment from cozy evenings connecting with others to precious opportunities for self-indulgence," says Robert Hoover, vice president of marketing for Ferrero Premium Chocolate in a press release. "By celebrating readers, we're encouraging them to take their solo indulgent moments to the next level with a new luxurious chocolate bar and a good book—the perfect combination."

Even if you’re not the biggest reader, cozying up to a good book with the new Ferrero Rocher chocolate bar sounds like the perfect fall treat. So, whether you take on the challenge or grab one when they hit shelves at retailers nationwide (priced at $3.69), don’t miss out on this extra-special sweet.