Fanta’s New Limited-Edition Flavor Is Making Heads Spin

It’s not quite fall yet, but many brands are already prepping for the spookiest time of year. We think that has a lot to do with the Beetlejuice Beetlejuice movie sequel coming out next month. 

Keebler recently launched its limited-edition Fudge Stripes, and now Fanta is following suit with a new flavor inspired by the upcoming flick. 

Fanta’s New Limited-Edition Haunted Apple x Beetlejuice Beetlejuice Flavor

Fanta is teaming up with Warner Bros. to launch its new limited-edition Haunted Apple x Beetlejuice Beetlejuice flavor to celebrate the upcoming sequel to the '80s movie classic.

The new flavor is said to be a "unique apple" in a green bottle wrapped in a black-and-white striped label featuring a photo of Beetlejuice (played by Michael Keaton). 

"We're excited for fans to try out our special new Fanta® limited edition flavor - an unmissable extension of the Fanta® range," said Ibrahim Salim Khan, VP of Global Category Strategy, Fanta at The Coca-Cola Company, in a recent press release.

While the movie doesn't hit theaters until Sept. 6, you can grab a bottle of this Haunted Apple at retailers nationwide for a limited time. 

But it's not just this one flavor that will have a spooky new Beetlejuice Beetlejuice look to it. The full Fanta lineup is also newly transformed, with labels now splashed with characters from the movie, including Orange with Astrid (played by Jenna Ortega), Strawberry with Lydia Deetz (played by Winona Ryder), and Pineapple with Delia Deetz (played by Catherine O'Hara). 

"We are so thrilled to be bringing the wildly imaginative and ghoulishly creative Beetlejuice Beetlejuice to theaters this September and are proud to partner with Fanta® on this character's long-awaited return to the big screen," said Dana Nussbaum, worldwide marketing executive vice president of Warner Bros. Pictures, in a recent press release. "Fanta® is a brilliant collaborator and has delivered a truly inventive spin on their product with a limited-edition lineup that pairs perfectly with visionary filmmaker Tim Burton's iconic creation." 

Instagram user @markie_devo recently posted about the new collab, and fans are ready to try it. One commented, “Omg this is so cute & fun!!” 

However, it’s not just the new labels that are drawing attention. Many are excited about the latest flavor—“Apple sounds delicious!”