Butterball Just Solved the Most Frustrating Problem With Thanksgiving Turkey

One of the biggest home cooking days of the year is quickly approaching, so, yes, we are already planning our Thanksgiving menu. Sure, we might be waiting for Ina Garten’s favorite store-bought French Apple Tart to be back on shelves at Trader Joe’s for an easy dessert to pass off as homemade, but there’s one thing we don’t wait to buy: the Thanksgiving turkey.

Thanksgiving is quite literally all about the bird—it’s not called Turkey Day for nothing—so the last thing we want is to head to the grocery store the week before the holiday only to find empty shelves or the tiniest turkeys left over.

However, as important as having the turkey is, prepping the turkey correctly on the big day is even more imperative. Everyone knows there’s one surefire way to ruin Thanksgiving: you forget to thaw your turkey in time.

Unlike when you fail to pull chicken breasts or ground meat out of the freezer, there’s no quick way to thaw a 10- to 20-pound turkey. So, typically, if you don’t take your turkey out of the freezer at least a few days before Thanksgiving, you can kiss your turkey dinner goodbye—and might want to call in one of those “emergency” Domino’s pizzas, too. 

However, Butterball has created a fix that solves the most stressful part of Thanksgiving with its new Cook from Frozen Turkey.

Butterball Launches Cook From Frozen Turkey

Every year, Butterball provides a Turkey Talk-Line to give home cooks answers to their most pressing turkey questions. And, year after year, the most popular questions remain: “How long do you have to thaw a turkey?” and “When should you take the turkey out of the freezer?” 

So, Butterball’s new, first-of-its-kind innovation doesn’t require any of that prep. The new Cook from Frozen Premium Whole Turkey can go straight from the freezer to the oven in minutes. All you have to do is unwrap the turkey, stick it in a roasting pan, and bake it in a 350-degree F oven for about four hours, or until the internal temperature reaches 170 degrees F in the breast and thigh. 

The turkey even comes pre-brined, so you don’t have to season or baste it if you don’t want to. It also doesn’t include the neck or giblets, so you won’t have to worry about fishing that bag out of the turkey before roasting.

Butterball’s new two-step turkey has a “specially formulated" brine that keeps the bird moist throughout the cooking process and results in the same juicy flavor you expect from a Butterball turkey. 

“It addresses both the fears and frustrations of cooking a whole turkey—it’s not only simple to roast, but the result delivers a tender, juicy, golden-brown centerpiece. Hosts get all the glory whether they are experienced or not,” said Michelle Lieszkovszky, head of innovation at Butterball.

Butterball’s Cook from Frozen Premium Whole Turkey can be found at select retailers, including Walmart, Kroger and its banner stores, Publix, Harris Teeter, and Lowes Foods, nationwide. 

Whether it’s your first time hosting Thanksgiving or your fifteenth, Butterball’s new turkey will make your day as stress-free as can be—so you have more time to spend with your family watching the Macy’s Thanksgiving Day Parade and copious hours of football.