Betty Crocker Has 2 New Baking Mixes, and Fans Are ‘Obsessed’

Duncan Hines may have the queen of all things—Dolly Parton, of course—to help sell baking mixes, but Betty Crocker has two new mixes that are quickly becoming fan favorites.

If you’ve been to the movies recently, you probably saw a preview for "Wicked," the film adaptation of the beloved Broadway musical. Both the film and the musical are based on the 1995 novel "Wicked" by Gregory Maguire, which reimagines the life of Elphaba—the Wicked Witch of the West—as a misunderstood character. The story explores her friendship with Glinda, the Good Witch, as the two start as school roommates before things take a turn.

Ahead of the "Wicked" Nov. 22 release, food brands are hopping on the magical hype with products inspired by Glinda's pink and Elphaba's green. Walmart has an exclusive microwavable mac and cheese that reveals a surprise color—pink or green—when opened. Starbucks offers fans a choice between an Elphaba-green drink and a Glinda-pink drink.

When Betty Crocker initially launched its "Wicked" baking mix, it followed Walmart’s lead with a color surprise: you wouldn’t know if your mix would turn pink or green until you made the batter. Now, Betty Crocker is going the Starbucks route, letting fans choose between pink or green from the start.

Betty Crocker's New Elphaba Green or Glinda Pink Baking Mixes

Available exclusively on Walmart.com, the "Wicked"-themed Betty Crocker mixes let you choose your own destiny: “perfectly pink” like Glinda or “enchantingly emerald” like Elphaba.

Betty Crocker's Instagram followers are clearly excited, with comments like "Obsessed," "NEEEED!" and "One of each for me!"

These new collector’s edition boxes are available only for a limited time, according to Betty Crocker’s Instagram account. The gold-embossed packaging is sure to sell out fast, so if you want to declare yourself as Team Glinda or Team Elphaba (or maybe both), you might want to grab them soon!

For those who prefer a little surprise, the original "Wicked" baking mixes, where fate decides your cupcake color, are still available in grocery stores while supplies last.