Digital Ad Creative Benchmarks for 2025

With AI-powered creative technology resulting in more intelligent creative, marketers are obliterating production challenges and winning back consumers’ attention. In short, AI is helping marketers and creators see their work, work. And as a result, marketers are sharpening their strategic focus and using more channels at different stages, all with a full-funnel lens.

Uncover the benchmarks driving performance success and creative ingenuity for digital advertisers in 2025 with Stephen Vallera, VP, global creative services at Smartly. You’ll find out how to:

• Maximize budgeting strategy by rethinking your allocation with a full-funnel lens
• Set your teams up for success in the evolving world of collaborative content creation and performance marketing 
• Tap into AI to enhance your creative output and meet your audiences across all digital channels

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Speakers

Stephen Vallera

VP, Global Creative Services, Smartly

Stephen Vallera

VP, Global Creative Services, Smartly

Vallera is a creative industry leader with over 15 years of proven success building teams, producing award-winning creative work, and marrying innovation with conceptual thinking. As Smartly’s Global VP of Creative, he is steadfast on pushing the boundaries of creative exploration with the intersection of technology and creativity.