2025’s Top Media and Advertising Data Trends

The 2025 forecast calls for a flurry of changes in the advertising data landscape. From expanded consumer privacy requirements to adopting the latest and greatest in AI, marketers can expect no shortage of excitement across the ecosystem.

Dive deep into predictions for trends, changes, and new challenges in the wide world of data with Snowflake leaders. You’ll find out:  

• How convergence is shaping the entire ecosystem
• Snowflake’s perspective on data privacy, and how to plan for the future
• Predictions for the tactical future of GenAI applications across media and advertising

See all upcoming ADWEEK webinars.

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Speakers

David Fisher

Industry Principal Media & Entertainment – UK & EMEA, Snowflake

David Wells

Industry Principal AdTech & MarTech, Snowflake

Erin Foxworthy

Industry Principal, Agencies & Advertisers, Snowflake

David Fisher

Industry Principal Media & Entertainment – UK & EMEA, Snowflake

With over 20 years experience in the media industry, David is a leader in product development and monetisation around data, with expertise gained at major broadcasting/publishing companies such as Warner Bros. Discovery, Sky, and The Guardian. Throughout his broadcast career, David played an important role in digital convergence with TV, having led Sky and Warner Bros. Discovery on the development and monetisation of new advertising products.

David Wells

Industry Principal AdTech & MarTech, Snowflake

David is industry principal, ad tech and martech, with Snowflake. As a data and identity executive with over 15 years of success in strategy, sales and global management of partnerships across agency holding companies, programmatic platforms and publishers, David holds an M.F.A. in filmmaking from the American Film Institute and a B.A. in English/philosophy from Santa Clara University.

Erin Foxworthy

Industry Principal, Agencies & Advertisers, Snowflake

Erin is Snowflake’s lead for media, entertainment, and advertising, with an emphasis on advertisers and agencies. Previously, she was an EVP at Horizon Media.