Influencers & Creators
Advertisers Can Now See if Amazon’s Streaming Ads Drive Sales at Walmart and Target
Advertisers have a new way to track sales from Amazon campaigns.
Amazon Is Letting Advertisers Analyze 5 Years Worth of Consumers’ Shopping
Brands using Amazon Marketing Cloud can now query up to five years of store purchase signals from the ecommerce giant for measurement use cases, up from 13 months.
Innovation and Customer-Centric Marketing With Ulta Beauty
CMO Michelle Crossan-Matos on turning a trend into marketing magic.
Influencer Marketing Firm Later Acquires Mavely for $250 Million to Help Marketers Track Sales
Private equity-backed Later said that it plans to acquire influencer marketing firm Mavely in a cash and equity deal valued at $250 million.Later manages social media and influencer campaigns where [...]
PayPal Honey Faces Class-Action Suit for Allegedly Manipulating Affiliate Links
Attorney Devin Stone, whose LegalEagle YouTube account has nearly 3.5 million followers, filed a class-action suit against PayPal Honey.
DHL’s Greg Hewitt Talks Global Logistics and Industry Transformation
The next big shifts shaping logistics, including automation and sustainability.
Bridging Offline and Online Retail With Kraft Heinz and Newell Brands
How brands can best meet consumer expectations across diverse touch points.
Where Commerce Media Will Flourish—and Sputter—in 2025
Experts expect for clean rooms and gen AI to grow while off-site advertising could struggle.
CES 2025: Marketers Hunt for Competitive-Edge Tech
ADWEEK asked six marketing professionals what they're looking forward to at CES 2025—and what makes it worth attending.
7 Top Creator Partnerships of 2024 That Made a Splash
Influencers developed products and drummed up social buzz for Dunkin' and the NFL.
How US Brands Can Keep Up With the Live Commerce Gold Rush
Here's how to leverage this trend during the holiday season and into the new year.
4 Retail Media Deals That Changed the Industry in 2024
ADWEEK asked three execs and industry analysts which partnerships were most significant in reshaping the retail and commerce media landscape this year.
Here Are the Creators Brands Need to Know About in 2025
They're leaning into niche content around topics like politics and education to reach new audiences.
Better Not Cry! Why Kids on Santa’s Lap Could Be a Retailer’s Latest Liability
In the long list of cherished holiday traditions, few are as enduring as parents taking their kids to see Santa at the local mall or retail store. Every year, over [...]
Studio Orange Shoots Slick Pics for Home Depot—Now It Hopes to Lure Outside Brands
A living room staged at Studio Orange, taken from a recent shoot.
Dick’s Sporting Goods Names David Young to Lead Its Retail Media Business
David Young joined Dick’s Sporting Goods as a vp, and he will oversee its retail media network.
