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Creators

YouTube, Instagram, SoundCloud, and other online platforms are changing the way people create and consume media. The Verge's Creators section covers the people using these platforms, what they're making, and how those platforms are changing (for better and worse) in response to the vloggers, influencers, podcasters, photographers, musicians, educators, designers, and more who are using them. The Verge’s Creators section also looks at the way creators are able to turn their projects into careers — from Patreons and merch sales, to ads and Kickstarters — and the ways they’re forced to adapt to changing circumstances as platforms crack down on bad actors and respond to pressure from users and advertisers. New platforms are constantly emerging, and existing ones are ever-changing — what creators have to do to succeed is always going to look different from one year to the next.

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Google is further cracking down on sites publishing ‘parasite SEO’ content

The search giant is updating its spam policy, this time targeting websites that host content meant to take advantage of site ranking.

Making human music in an AI world

On The Vergecast: what it means to be creative, and ourselves, in a world overrun with technology.

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Extreme boy home makeover.

The TikTok show Boy Room tours the disgusting bedrooms of men, cigarette butts, dirty clothes, and all. It’s gross, funny, and weirdly revealing — and now much more sanitized via an Amazon partnership.

In an HGTV-esque reboot, the show will now give home makeovers featuring Amazon furniture and decor. It serves as a front end to Amazon: Boy Room is also promoting the products via affiliate marketing.


Fortnite now lets you follow creators.

Could be handy if you want to keep track of what your favorite creators are making, or where else to find them on the internet.


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The new MSM.

Pew Research Center released a report on news influencers who people are increasingly getting their information from.

The report couldn’t have come at a better time, following an election where the role of influencers and podcasters was especially notable. Of today’s news influencers:

- 77 percent have no background with news orgs

- 65 percent are men

- More identify as Republican or conservative than Democratic or liberal

- Far more have a presence on X than on any other platform


America’s News Influencers

[Pew Research Center]

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Following Trump’s election, some influencers are revealing their support for him.

And apparently, it’s not hurting them too much, reports The Cut:

As someone who has proven, time and again, to be impervious to traditional shaming tactics, Trump has ultimately given legions of his supporters license to finally go public about their support for him, one prominent New York–based communications consultant told me. And though there has been some backlash to posts like Javed’s in the form of angry comments or Reddit threads documenting influencers who are also Trump supporters, the outcry has been relatively minimal.


RIP XOXO

An Irish wake for a social media era of creative internet.

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Twitch says ‘Zionist’ can be a punishable slur.

After calls for Twitch to address antisemitism on the platform, the site’s hateful conduct policy now includes “Zionist” as a potential slur. Twitch specifies this is conditional: you’re allowed to discuss the political movement of that name, but not “attack or demean another individual or group of people on the basis of their background or religious belief.”


Twitch Safety Center

[safety.twitch.tv]

More AI-generated ads are coming to TikTok.

The company announced today it’s opening up its AI ads tool to all advertisers — so prepare to see more AI content on your feed.

TikTok’s Symphony Creative Studio lets advertisers remix content and generate new videos promoting products in just a few minutes. Some of those ads even include AI avatars resembling humans.


TikTok AI-generated ads selling makeup products.
Image: TikTok

Spotify will start paying creators for popular videos

The streamer is also removing ad breaks from video podcasts as it tries to compete more directly with YouTube.

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This automatic AA battery charger is wonderfully over-engineered.

Over on Hackaday, Max.K has shared their design for a charger that can automatically load and eject rechargeable AAs. Using it is as easy as dumping dead batteries in the top, and grabbing fully charged ones from the bottom. The charger handles everything else, including rejecting AAs that aren’t rechargeable. If you want to build your own, you can find plans and schematics available on GitHub.


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Remember the TikTok ban?

Well, four people close to Trump say he’s going to try and stop it from happening, reports the Washington Post. It’s unclear what, exactly, that means. TikTok faces a ban unless its parent company, ByteDance, sells it by January 19th — the day before Trump’s inauguration.

Maybe Trump, who was courted by tech leaders in the months leading up to the election, will convince one of his new friends to buy it.


What a second Trump presidency means for tech

Donald Trump’s second term means significant changes for AI, crypto, and EV policy.

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YouTube shrinks its playback speed picker on Android and iOS.

What was once a list is now a slider. According to 9to5Google, YouTube is rolling out a redesigned mobile UX for choosing your preferred playback speed.

I’m old fashioned and watch at normal speed — and no, I don’t want to know how much of my life I’ve wasted on YouTube. But Nilay says the 1.75x option is now harder to get to.


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Australia to ban TikTok, Instagram, and X for under 16s.

“Social media is doing harm to our kids and I’m calling time on it,” Prime Minister Anthony Albanese said. “The onus will be on social media platforms to demonstrate they are taking reasonable steps to prevent access. The onus won’t be on parents or young people. There’ll be no penalties for users.”

Legislation will be introduced this month and would come into force 12 months after ratification.


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TikTok’s Canadian arm has been ordered to shut down by the government.

Industry minister François-Philippe Champagne says the government is acting “to address the specific national security risks related to ByteDance Ltd.’s operations in Canada.”

However, Canada is not attempting to ban or control the TikTok app:

The government is not blocking Canadians’ access to the TikTok application or their ability to create content. The decision to use a social media application or platform is a personal choice.

TikTok has responded, saying it would challenge the order in court.


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A potential US ban doesn’t seem to be slowing TikTok down.

The Information reports that TikTok’s parent company ByteDance grew its overall revenue to $73 billion in the first half of 2024 — just shy of Meta’s $75.5 billion. The share of ByteDance’s revenue that comes from TikTok grew to 23 percent, meaning its operations outside of China are increasingly important for the company’s bottom line.