Follow these instructions to create an audience of users who started but didn't complete a tutorial.
Watch a short video (00:30) to see how to to create a tutorial abandoners audience in Google Analytics.
Set up a tutorial abandoners audienceFor subtitles in your language, turn on YouTube captions. Select the settings icon at the bottom of the video player, then select "Subtitles/CC" and choose your language.
Before you begin
To create the audience you need to:
- Have the Editor role for the property in which you want to create the audience
- Set up the tutorial_begin and tutorial_complete events on your website or app
- Set the Industry category for your property to one of the following:
- Games
- Internet & Telecom
- Jobs & Education
- Real Estate
You can temporarily switch the industry category for your property to use a suggested audience for that industry. Once you create and save the audience, you can switch back to your previous industry category.
Create the audience
- In Admin , under Data display, click Audiences.
Note: The previous link opens to the last Analytics property you accessed. You can change the property using the property selector. You must be a Marketer or above at the property level to create the audience.
- Click New audience.
- Under Use a reference, go to Games and select Tutorial abandoners.
If you set your property's industry category to Internet & Telecom, Jobs & Education, or Real Estate, you'll see that instead of Games.
- Click Save.
- Your new audience appears at the top of the management table.
Use the audience in Google Ads
To use the audience in Google Ads you need to:
- Activate Google Signals and/or set up user-provided data collection for the Analytics property
- Link your Google Ads and Analytics accounts and enable personalized advertising