Raptive Advertising Privacy Statement

CMI Marketing, Inc., d/b/a Raptive (“Raptive”) has an affiliate agreement with the website from which you linked (the “Site”) for the purposes of placing advertising on the Site. This Advertising Privacy Statement explains how Raptive uses your data and supersedes any other language on the Site (if any) with respect to the data privacy practices of Raptive.

We Collect Personal Data for Online Advertising

We publish interest-based advertisements on the Site; that is, ads that are tailored to reflect your interests. To help understand your interests, Raptive, Google and our other advertising partners will track your behavior on the site from which you linked and on other websites across the Internet using data available from your web browser, including cookies. We may also combine some of this information with information we obtain from third parties in order to create anonymous profiles. These profiles enable us and our partners to include you in audience segments, i.e., groups of users with similar interests. This audience data does not directly identify you. We share audience information with ad buyers and their technology partners via an automated bidding process operated by third parties that allows ad buyers to bid for the opportunity to display advertisements on the Site that you may find more relevant and accurate.

How We Collect Personal Data

Raptive uses standard and widely-available tools for the placement and serving of ads, which allow us to collect data like your IP Address (a unique address that identifies your device), geolocation, web browser type, device information, and operating system. By using the Site from which you linked, you consent to the use of cookies and similar tracking technologies, and the sharing of data captured by such technologies with Raptive, Google, and our site’s other third party partners.

A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server. Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed. Cookies do not typically contain directly-identifying information like your name or phone number, but other personal information that we store about you may be linked to the information stored in and obtained from cookies.

If you have provided your email address to the Site, such as when registering for a newsletter or promotion, the Site may share your email address with us. Sometimes we

may provide certain functions to the Site so that we can collect your email address (with your knowledge) directly for both the Site and us. We will “hash” or de-identify your email address in order to create pseudonymous advertising profiles reflecting your interests, as further described below. Similarly, if you have provided your phone number or other identifying information to the Site or one of our partners described below, and that information is provided to us, that information is then “hashed” or de-identified before being used to create an advertising profile.

We use pseudonymized information such as your hashed identifiers, and share the pseudonymized information with our advertising partners, to enhance the information shared by your web browser software for the purpose of building advertising profiles as described above. An advertising profile could include information such as the Site content you have viewed and other interests, your other online activities, demographic data about you, and your interactions with advertisements on the Site. Raptive’s advertising partners and their activities are further described below in “Third Party Partnerships.”

Managing or Opting Out of the Use of Your Data

You can view, delete or add interest categories associated with your browser by visiting: https://adssettings.google.com. To opt out of sharing information collected from your web browser for advertising purposes, you can use DAA WebChoice Tool, available at http://optout.aboutads.info/. Please note that these opt-out mechanisms themselves use cookies, and if you clear the cookies from your browser your opt-out will not be maintained.

Google Chrome. The Google Chrome browser notes your topics of interest based on the sites you browse and how often you visit them. Sites can also store info with Chrome about your interests. If you use Google Chrome, we may collect some information on your browsing history and share it with our partner companies. For more information and how to opt out, visit: https://support.google.com/chrome/answer/13355898?hl=en&sjid=4513061944593762279-NA#

For European Economic Area Residents

If you reside in a country in the European Economic Area (EEA), then under the GDPR and applicable data protection laws you have the rights, among other things, to access your personal data, have us erase it, and/or restrict its further processing. If you wish to access or delete your personal data (if any) maintained by Raptive related to advertising on the Site, you can contact us at [email protected]. If you wish to see a list of the advertising

partners we work with or change which of those partners track your behavior using cookies, click the ad preferences link at the bottom of the site. (Available in the EU.)

Right to Opt Out of “Sales” of Personal Information in Some US States

Certain state laws – for example, California, Colorado, Connecticut, and Virginia– give residents the right to opt out of the “sale” of their personal information to third parties, including for advertising purposes. Under these laws, the sharing of your information with a service provider for advertising purposes could be considered a “sale.” To opt out of the sharing of your information for advertising information, click the opt out link provided in the footer of the site from which you linked. If the site from which you linked does not have a footer, you can find the opt out link provided on the privacy policy page from which you linked. You also have the right to request from us the categories of personal information that we have shared and the categories of third parties to whom the information was provided. To make such a request, please contact us at [email protected]. To be clear, we do not share your name, contact information, or any other sensitive information with third parties, and the categories of third parties that we share information with for advertising purposes are supply side platforms, programmatic advertising exchanges, and demand side platforms.

Third Party Partnerships

On behalf of the site from which you linked, Raptive partners with certain technology services providers. Below you can read detailed information about the privacy policies of these technology companies, and choose to opt-out of their advertising related capabilities.

Amazon Publisher Services – Publisher Audiences. When you use the Site, we share information that we may collect from you, such as your email (in hashed form) with our partner/service provider, Amazon Publisher Service – Publisher Audiences. We may also share hashed and de-identified email addresses with Amazon Publisher Services – Publisher Audiences, which uses that information to create a link between your hashed email and its databases. This link may be shared by our partners globally for the purpose of enabling interest-based advertising throughout your online experience (e.g. cross device, web, email and in-app etc.) by third parties unaffiliated with our website. To opt out of this use, please head here: https://youradchoices.com/ For Amazon Publisher Services Privacy Policy please head here: https://aps.amazon.com/aps/privacy-policy/

Criteo. We share hashed emails with our partner Criteo for the purposes of targeted advertising. You may opt-out of Criteo hashed email targeting here: https://www.criteo.com/privacy/

Fabrick. We share pseudonymized information, including a hashed version of information that we collect from you directly (such as email or phone number), third party IDs (such as mobile advertising IDs or other IDs assigned by third parties), IP addresses, and/or information about your browser or operating system with Neustar Information Services . Neustar Information Services and its affiliated companies (NIS) may match this pseudonymized information with information in their data repositories and issue another pseudonymous ID, which is changed on a weekly basis, for our use in connection with real-time bidding for digital advertising. NIS and other third parties may also link demographic or interest based information to your browser via Cookies. To opt out of the use of this data by NIS for this purpose, click here: Neustar Privacy Choices or use the Network Advertising Initiative opt-out link provided above.

Flashtalking. We may choose to share and/or utilize information with our partner Flashtalking for the purposes of internet based advertising. You may learn more about how Flashtalking operates and choose to opt-out of Flashtalking here: https://www.flashtalking.com/privacypolicy.

ID5. We may choose to share information with our partner ID5 for the purposes of ad targeting. You may learn more about how ID5 operates and choose to opt-out of ID5 data collection here: https://id5.io/platfo

LiveIntent. We may provide your hashed email address to our partner LiveIntent, which may match it with other data associated with email address collected by LiveIntent in order to help us create a more accurate advertising profile. You can learn more about how LiveIntent operates, and choose to opt out of LiveIntent’s use of your data for online advertising, here: https://www.liveintent.com/services-privacy-policy/

LiveRamp. When you use our Publisher network’s websites and enter your email address (either to log in, or to sign up to a newsletter, or similar), they may share with LiveRamp and its group companies information that they collect from you, such as your email (in hashed, pseudonymous form), IP address, or information about your browser or operating system, with any of the following, acting as “joint controllers” (as applicable and defined in the GDPR). Acting as “joint controllers” (as applicable and defined in the GDPR). LiveRamp uses this information to create an online identification code that Publishers may store in their first-party cookie for use in online, in-app, and cross-channel advertising. This may be shared with advertising companies to enable interest-based and targeted advertising. LiveRamp uses this information to create an online identification code for the purpose of recognizing you on your devices. This code does not contain any of your directly identifiable personal data and will not be used by LiveRamp to re-identify you.

Detailed information on LiveRamp’s data processing activities is available in LiveRamp’s privacy policy: https://liveramp.com/privacy/. You have the right to withdraw your consent or opt-out to the processing of your personal data at any time: https://liveramp.com/opt_out/

Optable. We use Optable for data management and storage, including your personal information. Optable is processor working on our behalf and does not further share your data without our permission. Optable is a platform we use to build “clean rooms” to facilitate Rapitve’s integration with other third-party partners that provide us with additional data that we could include in building audience segments.

Slickstream. The site you visited may include search functionality that we provide called Slickstream. To learn more about Slickstream, you can visit Slickstream.com. We provide the Slickstream service to other publishers in addition to those with which we have an affiliate agreement for advertising purposes. Slickstream collects data regarding the pages you have visited within the site, to provide you with search results and content recommendations, among other things. In addition, you may be asked to voluntarily provide your email address and other personal information as part of your use of the Slickstream search functionality. We use the data collected via Slickstream to provide the Slickstream service. If the Site from which you linked has an affiliate agreement for advertising purposes, we will also use that information in connection with advertising as provided above. You can opt out of our use of your information for such purposes by following the links referenced above, or by contacting us at [email protected].

The Trade Desk. We may choose to share an encrypted, unique identifier, based on your email address and/or other personal information, with our partner The Trade Desk. This identifier, called UID 2.0, is used to personalize and deliver ads, and for other ads-related purposes. Detailed information on The Trade Desk is available at: https://www.thetradedesk.com/privacy You can choose to opt out of UID 2.0 by visiting the Transparency and Control Portal at: https://transparentadvertising.org/

Verizon. We share hashed emails with our partner Verizon for the purposes of targeted advertising. You may opt-out of Verizon hashed email targeting here: https://yahoo.mydashboard.oath.com/