Protecting content creators in the AI era
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The internet was created by humans–don’t let Big Tech go unchecked
High-quality website content produced by passionate independent creators makes the internet—and the world—a better place.
Irresponsible use of Artificial Intelligence poses a significant threat, potentially halving a thriving economy and negatively impacting hundreds of thousands of lives.
Download the full report to learn how you can ensure a thriving future for independent creators.
Reckless innovation could imperil America’s thriving creator economy
Independent creators are vital for innovation, diversity, and economic growth
The U.S. independent creator economy is one of the biggest globally and is driven by Raptive creators who’ve produced 25 million unique content pieces, fuelling cultural and economic growth.
As the North American creator economy is expected to reach $192 billion by 2027, supporting and protecting this vital sector is crucial.
Map: Median individual creator revenue by state
The internet runs on humans–AI threatens its existence
We need policies that safeguard intellectual property and ensure a sustainable future for a thriving economy and authentic, diverse internet.
84%
of Raptive creators rely solely on their work as their primary source of income
Raptive’s creator community showcases creativity across the U.S.
Fans say creator websites are 50% more inspiring, useful, and trustworthy than social media.
Source: Nielsen study, April 2024
Creators must be recognized and compensated for their contributions to AI training and development
Unregulated, AI could crush a vibrant ecosystem
1 in 4
creators are worried about the threat of content theft
“If AI impacted our search revenue, it would mean that we couldn’t afford to keep [our] writing staff. That core of the business would go away.”
Kevin Espiritu, Epic Gardening
41%
of creators said revenue loss is their top concern
78%
of creators feel AI will negatively impact their income
The looming threat of AI-powered search engines
Search engines are the most powerful tools on the internet and have driven much of the development of the modern web.
Nearly all creators see AI-powered search as harmful to their business and the creator economy.
92%
feel negative about the impact of AI-powered search
“If traffic is greatly reduced from Google, it will definitely mean a big reduction in income.”
Kimber Matherne, Easy Family Recipes
Congress can ensure a sustainable, competitive creator economy
We need your help to ensure a bright future for creator businesses
85%
of creators feel policymakers could be more effective in tackling concerns
78%
of the public support regulation limiting AI if it impacts livelihoods
“We want to be involved in the lawmaking process and sharing our story with Google to help the content creation industry navigate the challenges posed by AI-generated content.”
Joanne and Adam Gallagher, Inspired Taste
Policies we want to see
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Enforce copyright laws to protect intellectual property.
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Encourage revenue-sharing and licensing regimes for content used to train AI.
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Require ethical product design for AI-powered search products, which also means not reducing traffic to the content creators who fuel these products.
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Require a commitment from AI Labs and regulators that future AI products will not be allowed to unfairly compete against content creators.
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Identify anti-competitive behavior and hold Big Tech accountable.