Raptive’s 2024 Solutions Roadmap

With 2024 bound to be a challenging year, we’re determined to bring Raptive creators the best products and solutions in the industry to help you tackle what’s ahead. 

There are two big hurdles to overcome: figuring out what to prioritize for your business and managing a new world where AI infiltrates everything as we learn to live without third-party cookies.

The reality is that not everyone will succeed.

It will require a lot of hard work—bringing your unique, human self forward, and posting and updating content more frequently. The good news is, if you’re with Raptive, you’ve got a partner you can count on when things get hard. We’re constantly working to evaluate and shift to help shape a better future for content creators. 

In our last post, we covered three themes and priorities driving what’s next in 2024. Today’s post is all about the work we’re putting in to help you put forward your best effort. We’re excited to work on all this (and more!) for Raptive creators in 2024.

Raptive’s high-level solution areas for 2024

• Our Slickstream Engagement Suite is a membership system that grows your list of identified users and email addresses to make the most of valuable visitors to your site. We’re also building tools using AI to help you engage your audience, so you can turn casual visitors into loyal readers with a system that benefits you both! 
• More ways to easily capture email addresses to drive readers back to your site through email newsletters. Creators who can identify visitors have, on average, 45% higher earnings!
• Continue to build out features that give your readers more reasons to sign up for a membership and then come back again and again.
• Enhanced search capabilities to help your readers search and discover more content from you they’ll love.
• Opportunities to work with email experts to help you engage readers and give you time back to work on other areas of your business.
• Raptive Content Optimization Suite where you can update your posts and create more helpful and engaging content with Topic and additional AI-enhanced products. Content created and updated using our SEO solutions generates 35% more pageviews!

• Smarter, more custom ads that give you more control over your site’s ad experience.
• More page-level data in the dashboard to help you make the best decisions for your revenue strategy.
• New monetization stream with Raptive’s Affiliate Platform. 
• Raptive YouTube Network for qualifying creators (to qualify a channel must average over 1 million monthly long-form video views).
• An amazing direct sales team. 
• More unique partnerships and private marketplace deals. In Q4 2023, the average Raptive creator earned 26% more from these incredible deals secured by our team.

• Our team is leading conversations across the industry around what happens when third-party cookies go away, ensuring Raptive creators are considered in the final solutions.
• We’re getting first access to solutions and standards that will roll out industry-wide, actively testing them to ensure they benefit Raptive creators at large.
• We are dedicated to ongoing conversations with big tech companies to advocate for creators, tell creator stories, and make sure they understand and consider the impact AI will have on creators.
• With AI posing such a risk, we’re on the ground meeting with senators, congresspeople, and regulators, exploring every angle—we’ve even hired a law firm to help with this!
• Staying on top of all events and news that impacts creators, participating in the public conversation to share the creator perspective, and keeping Raptive creators in the loop with any developments and opportunities that impact our community.

Here’s to creating next, together, in 2024!