Summary
- By partnering with Raptive on their ad layout, finance publisher Benzinga saw a 734% RPM increase within four weeks
- Based on the results, Benzinga expanded the partnership by bringing on its international domains
- Raptive’s comprehensive suite of solutions, from affiliate to content optimization, reinforced their decision
Featured Publisher
Benzinga is a leading finance platform and go-to site for anyone interested in financial markets. Known for providing real-time financial news, comprehensive coverage, analysis, and tools, it caters to a broad audience, including individual investors and professional traders, empowering them to make informed investment decisions.
Challenge
Benzinga had been working with a finance-focused ad network, but wanted to see if they could increase their ad revenue while providing a more streamlined reader experience. They switched to a solutions-focused partnership with Raptive to see if they could achieve their goals.
Approach
Benzinga and Raptive collaborated on a customized layout prioritizing high revenue with a great customer experience, and integrated bespoke first-party data links for more robust direct sales efforts. This integration unlocked a more efficient ad stack across both programmatic and direct sales.
Outcome
The impact was immediate and surpassed expectations. Within the first four weeks, Benzinga experienced a +734% RPM lift over what they were earning with their previous ad network.
Based on the strong performance, exceptional customer service, and seamless onboarding process, Benzinga expanded the partnership with Raptive, incorporating their international domains. Benzinga has now consolidated their entire monetization strategy exclusively with Raptive.
We are thrilled with our decision to partner with Raptive.
Nick Baxter, Director of Advertising at Benzinga
“We were immediately impressed by the significant increase in monetization,” Baxter said. “Additionally, the comprehensive solutions offered through our partnership, including affiliate monetization, content optimization, and Multi-Channel Network (MCN) services, reinforced our decision.
We greatly value the expertise of Raptive’s team, which is at the forefront of industry innovation and taking exceptional measures to support and protect independent publishers. Raptive’s dynamic ad tech, guidance throughout a seamless integration, and solution-fixated support team has allowed Benzinga to provide a better site experience to our readers and advertising partners alike.
In a world where ideation to execution is key, this partnership has left no rocks unturned and we are excited for the path ahead.”
Benzinga’s partnership with Raptive showcases how strategic collaboration and innovative solutions are transformative for monetization, driving significant revenue growth and efficiency for finance sites.
Contact us to learn more about partnering with Raptive.
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