Product Press

MacroFactor just launched its new Customizable Dashboard that lets you prioritize, arrange, and explore insights that matter most to you.

MacroFactor was named as the winner of Google Play’s “Best Everyday Essential” category in the Best of 2024 awards.

The expenditure algorithm is at the heart of the MacroFactor coaching system. Version 3 of the algorithm is more responsive, stable, accurate, and resilient to missing data.

In our Annual Report, we reflect on the improvements made to MacroFactor in its third year, and provide a sneak peek at the development we’re planning for Year 4 and beyond.

MacroFactor is the leading nutrition app on the market for providing accurate and scientifically validated caloric adjustments tailored to each user’s unique metabolism. Today, MacroFactor takes diet coaching to the next level and delivers higher levels of personalization, flexibility, and attentiveness with our intelligent MF Coach that offers guidance one would expect from a high-quality human coach.

MacroFactor leads with a fully featured goal-setting experience for weight loss, weight gain, and weight maintenance pursuits. It leverages evidence-based methodologies to configure the user’s macro program and keep them on track with their goals, adapting to their changing needs over time. Now the goal setting experience is getting even better with more insights, guided workflows, and a unique feature set that leverages advanced weight trending at key points of the user’s journey to help sustain their results.

MacroFactor just added a label scanner to its food logging suite so you can create and track new foods effortlessly. No more back and forth to input nutrition facts – simply scan and go!

MacroFactor just introduced a new way for you to track your nutrition on iOS and Android devices and delivered on the most requested feature on the roadmap – home screen widgets.

In our Annual Report, we reflect on the improvements made to MacroFactor in its second year, and provide a sneak peek at the development we’re planning for Year 3 and beyond.

MacroFactor now has a fully featured interface for tracking micronutrients and understanding how your food choices contribute to your daily totals. The new Nutrient Explorer features dynamic micronutrient goal ranges that let you see your intake relative to a recommended micronutrient floor, target, and ceiling at the same time. By the end of this article, you’ll learn how to take advantage of these new features to optimize your nutrition beyond just macros.