å è¶ ãã¯ã¤ããªèèã¡ã¼ã«ã¼ãããã©ãã¯ä¼æ¥ã«å¢ã¡ãã¾ã§ -ããããã¦ãããªãã®ä¼ç¤¾ãã¤ããããï¼-
ç§ãèªåã®éå½ãå¤ããåã®ãåè·ã«ã¤ãã¦è¨è¼ãããã¨æãã
ä¸ã¤ã®ä¼ç¤¾ã®æ´å²ã§ããã®ã¨åæã«ãã©ãã®ä¼æ¥ã«ãå½ã¦ã¯ã¾ããããªæ®éçãªå
容ãããã¨æãã®ã§
ãã¿ããªè¯ãä¼ç¤¾ã£ã¦è¨ããã©â¦â¦ããããã¦ãç§ã®ä¼ç¤¾ã¤ããããï¼ãã£ã¦æã£ã¦ãã人ã¯
æ¯éå¼ãã§èªåã®ä¼ç¤¾ã¨æ¯ã¹ã¦æ¬²ããã
ç§ã®åè·ã¯å¡æã¡ã¼ã«ã¼ãè²ã¨ãã©ããã¨æå¾ ãããç´ç²ã«ãã©ãã¯ã ã£ãã®ã§ããã
ãã¦ãå¡æãã¸ãã¹ã£ã¦ãé稼ããã®ï¼ãã¨ããçåãæã£ãèªè ã®æ¹ã¯æ£è§£ã ã
æ£ç´ããã¾ã稼ããªãã
ã ãå¡æãã¸ãã¹ãåºãã建ç¯ç¾å ´ãå·¥å ´ãªã©ãç©ã¥ããã®ç¾å ´ã«ã¯å¿
ãå¡æãããã
ãã¼ã ã»ã³ã¿ã¼ã§å£²ã£ã¦ããå°ããªç¼¶ã ããå¡æã§ã¯ãªãã
ã½ãã¼ããã§ã³ãã¼ã®ããã«ãæ®éã«çæ´»ãã¦ãã¦ç®ç«ã¤ãããªãã©ã³ãã§ã¯ãªãã
ãã£ããã¨äººã
ã®çæ´»ãæ¯ãã¦åçãä¸ãã¦ããèªãé«ãä¼æ¥ã§ããã
ãã説æãåãã¦å
¥ç¤¾ããã
å ã ä½ãé¢ç½ãç©ãä½ããããã¨ãããµãã£ã¨ããç®æ¨ã§å°±æ´»ããã¦ããç§ã¯ãæªããªãé¸æã ã¨æã£ã¦ããã
ããã¦å
¥ç¤¾æã«èãã¦ããä¼ç¤¾ã®å®æ
ã¯å®ä½ã¯ä¸è¨ã®éãã§ãã£ãã
ã»æ®æ¥ã¯å°ãªãã人äºã®èªåå人ã®çµé¨ã¨ãã¦ã¯19:00ã¾ã§ããåããäºããªãã
ã»åºåã¯æããªããæ群ã®ç¥å度ãããããã®åç 究費ãç¦å©åçã«åãå
¥ãã¦ããã
ã»ã¢ãã«å¹´åãã¡ã¼ã«ã¼ã«ãã¦ã¯ããªãé«ãã30代ååã§600ä¸ãå¯è½ã
ã¾ãã«è¯ããã¨ã¥ããã§ãããããããã®æ
å ±ãåãããªãã£ãã
åãããªãã£ãããä¸ã¤å¤§ããªåé¡ããã£ãâ¦â¦
ããã¯äººäºã20年以ä¸åã®çµé¨ã§è©±ãã¦ããã¨ããäºã§ãã
ãã£ã±ãåãããªãï¼
ã ãã確ãã«åãä»ããããªããããªè¾ãç¾å®ãããã«ãã£ãã
ããããå¦ä½ã«ãç§ã®ããå¡æã¡ã¼ã«ã¼ãç²å¼ãé»ãæã¾ã£ã¦ãã£ãã®ããé ã
ã«æ¸ãã¦ããããã¨æãã
åä¾éã®ããã¼ã¨å ±ã« -æ¦åããé«åº¦æé·ã¾ã§ã®å¤§èºé²-
æ¥æ¬ä¸ã貧ããã£ãææ¦å¾ããé«åº¦æé·æãè¿ããã«ã¤ãã¦ãå
µå½¹ããªããããã¦ç©ããå¤ããªãã£ããæéã ãã¯è¨å¤§ã«æã£ã¦ããå½æã®åä¾éã¯ãã®ãããã¾ãã¨ãã«ã®ã¼ãããç©ã«ã¶ã¤ããããã«ãªã£ãã
ããã¯ããã©ã¢ãã«ã ã
ããã¦ãã©ã¢ãã«ã«å¡æãå¿
é ã§ãã£ãã
ä»ã®ã¢ã³ãã¼35ã®ä¸ä»£ã«ã¯å
¨ããã³ã¨ããªãã¨æãããå°å¹´éã¯èª°ãããããã©ã¢ãã«ãä½ããã¨ã«å½ãæ¸ãã¦ããã
ç¾ä»£ã§ã¯æè¡ãçºå±ãã¦ããã¼ããåã£ã¦ã¯ãè¾¼ãã ãã§ã¬ã³ãã©ã¯å®æããããå½æã®æè¡ã§ã¯å¡æãç¡ããã°ååãªãã©ã¢ãã«ã¯ä½ããªãã£ãã
ã ãããããã¿ããªãã¿ããªãã©ã¢ãã«ã®æè¡ã競ãåãããã«å¡æãé£ã¶ããã«å£²ããã
ä»ã®æ代ã§ä¾ããã¨ãã½ã¼ã·ã£ã«ã²ã¼ã ããã¬ãã²ã¼ã ãããããµã¼ãã£ã³ã°ããã£ã¦ãã人ãã¡ãå ¨å¡ãã©ã¢ãã«ãä½ã£ã¦ãããããªå¯åº¦ã§ããã
ããã¦ããã©ã¢ãã«ã§è²ã£ãå°å¹´éã¯ããã¦æ¥æ¬ã®é«åº¦æé·ãæ¯ãããã¡ã¤ãã»ã¤ã³ã»ã¸ã£ãã³ã製åã®éçºè ã¨ãªãããã®å¡æãé»å製åããèªåè»ã建ç¯é¨æã®éçºãçç£ã«ä½¿ç¨ããããã«ãªã£ãã
ã¾ãã«æ¥æ¬ãæé·ããã°ãå
ã»æã社ãä¸ç·ã«æé·ããããã¦å¤§ãããªããããªåã
ã²ã¼ã ãé·å¹´ç¶ãã¦ããã
ããããæ代èæ¯ãåããå´åéåã大ããçãä¸ãããå´åæéãããã®ç¤¾å¡ã®çµ¦æãæ¥æ¬ä¸ã ã£ãææããããããã
ï¼å¤§å
輩ã«èããäºãããï¼
ã¾ãã«è¦æ¨©ãåã£ã¦ããã¨ãã£ã¦ãéè¨ãããªãå ã»æã社â¦â¦ã ãé©ããè ã«æªéãéãå¯ã£ã¦ããã
ã¡ãã£ã¢ã¨ä¾¿å©ãªç«¶å -80-90年代ã®ãã©ã³ã失å¢-
å¡æã¨è¨ãã°æã社ãã ã£ãã®ã¯ããé ãéå»ã®äºã
ããããç§ããå
¥ç¤¾ã¾ã§ã¯ãã®ãã©ã³ãã®è£½åããç¥ããªãã£ãã®ã§ããã
ãã©ã³ãã®ã©ã³ãã³ã°ãã²ã£ããè¿ããã®ã¯ã競åã®å¤§ã
çãªåºåæ¦ç¥ã§ããã
ãã®è£½åã¯1980å¹´-95å¹´ãããã¾ã§CMãæ¾æ ãç¶ãããè¶ã®éã«å¤§ããªè¡æãä¸ãç¶ãã¦ããã
ãã®æã®çµå¶é£ã¯èªç¤¾ã¯å¹ã£ããã©ã³ãåãã製ååãããã¦æè¡åã§åè² ããã¨ãèããã
ä»ã ããè¨ãããããã®ææ³ã¯å®å
¨ã«è£ç®ã«åºã¦ãã¾ã£ãã
çµæãä¸è¬å¸å ´ã®è¦æ¨©ã失ããããã¦ããç¨ã®è£½åãã¾ãæåã«ãã¹ãããå¡æã¯ã競åã«åãããã®ã§ããã
ãããã¦ãã©ã³ãã¯å¤±å¢ããã
ã«ã¤ã¼ã³ã¨ããåã®éåã-90年代ãã2000年代ã®ä¸æ³ã«çå¨ãæ¯ãããã¦ã³ãã©ã¼ã¹-
ãããã¦ãä¸è¬å¸å ´ãæã渡ãã¦ãã¾ã£ãæã社ã¯ãé«ä¾¡ã§è²©å£²åºæ¥ãå·¥æ¥ç¨ã®è£½åããå é§è å©çã§åºãã£ã¦ãã建ç¯å¸å ´ã§åçãä¸ãããã¨ç 究費ã®æå ¥ã§é«å©ç製åã®è²©å£²ã«åãå ¥ãã¦ãã£ãã
ã¨ããããããã§åé¡ã¨ãªãã®ã¯ã©ãã«ã§ããããæ®éçãª"éå"ã§ããã
ãã¨ã¿ãå¼·ãçç±ã«ã常ã«ã«ã¤ã¼ã³ãæ±ãã姿å¢ãããã
çµç«ã©ã¤ã³ã®ä½æ¥ãç°¡åã«ãã¦çç£æ§ãã¢ãããããã®ãã«ã¤ã¼ã³ãä¼è°ãã¹ã ã¼ãºã«é²ãããã«æ¸å¼ãå¤æ´ããã®ãã«ã¤ã¼ã³ãããã¦ä»å
¥ãã¦ããé¨æãå¤ä¸ããããã®ãã«ã¤ã¼ã³ã§ããã
ããã¯å¡æã«éã£ã話ã§ã¯ãªããããã«å¾ã®å¤§æã¡ã¼ã«ã¼ãªãã©ãã§ããã£ã¦ããäºã§ããç¹æ®µæ¹å¤ããã¤ããããªãã
大å£ã®åå¼å
ã§ããã°ããã»ã©ã常ã«ã«ã¤ã¼ã³ãæ±ãã¦ããã
ä¼ãã¨å¤ä¸ããè¦æ±ãããã®ã§ãåè«ã«è¡ããªãã¨ããå¶æ¥æ¹æ³ãæã
èãããã®ã ã
ãããã¦åãã¯é«ãåççãèªã£ã¦ããäºæ¥ããå°ãã¥ã¤ãå°ãã¥ã¤ã«ã¤ã¼ã³ãæ±ããããæçµçã«ã¯åçãåºã¦ãã°ã¾ã ãã·ã¨ããåã¾ã§ã«ã¤ã¼ã³ã¯æ±ããããã
æ´ã«æ¥çå
¨ä½ã§ãä¾¡æ ¼ã®å¼ã£å¼µãåãã¯æ¢ã¾ããªãã
100ã®ä¾¡æ ¼ã§å£²ãã¦ãã製åã¯ãã©ã¤ãã«ç¤¾ã«ãã£ã¦95ã®ä¾¡æ ¼ã§æã¡è¾¼ã¾ãã90ã«ãã¦é²è¡ãããã
ãããªäºããã¦ãããã¡ã«ã100ã®ä¾¡æ ¼ã§å£²ãã¦ãã製åã¯ã©ãã©ãå¤æ®µãè½ã¡ãããã¦åæä¾¡æ ¼ã®ä¸æã¨ã¨ãã«å©çã¯èããªãä¸æ¹ã§ãã£ãã
ã¡ã¼ã«ã¼å士ã§ä¾¡æ ¼ã調æ´ããã°ãããªäºã¯èµ·ããã«æ¸ãããããã¯æ³å¾éåã«ãªãã
çµæãçµããã¬ããã³ã¬ã¼ã¹ãå¼·ãããã製åã®è²©å£²ä¾¡æ ¼ã¯ããããã¨å´©ãè½ã¡ã¦ãã£ãã
æ´ã«å·¥å ´ã®èªååãé²ã¿ãæ©æ¢°å¡å¸ã主æµã¨ãªã£ã¦ããã¯å¿ è¦ã¨ãããå¡æã®éã大ããæ¸ããåã¿ãããªé«åçã¯æ¬å½ã«åã«ãªã£ã¦ãã¾ã£ãã
çµå¶è ãå¼·ãæé»æ代 -2000年代ã®"è³¢ã"çµå¶è¡-
大å£åå¦ã¡ã¼ã«ã¼ãä»å
¥å
ã®å ´åãã«ã¤ã¼ã³ãæ±ããã®ã¯é£ããã
ãã¬ãã·ã£ã¼ããããæã§ã代ããã«ç«¶åã«å£²ããã¦ãã¾ãã ãã§ããã
ã ããã©ã³ãåãå価ãéãã©ãã縮å°ãæ¢ã¾ããä¼ç¤¾ã®ç¶ç¶ã¯å¹´ã
å³ãããªã£ã¦ããã
ããã§çµå¶è
ã¯èªç¶ã¨æ¥åã®å¹çåã¨ããå
é¨ã®ã«ã¤ã¼ã³ã«çæããäºã«ãªãã
社å¡ãæãã¦ãåæ°ã¯è£å
ãããå
¨ä½ã®äººæ°ã調æ´ããã¾ã2001å¹´ããå°æ³æ¹é©ãé²ãã¨éæ£è¦è·å¡ã®éç¨ãå¢ãããå¾¹åºãã人件費ã®ã«ãããè¡ã£ãã
å ·ä½çãªæ°åãä¸ããã®ã¯åé¡ã«ãªãããã ããå ¨çæã«æ¯ã¹æ£ç¤¾å¡ã®æ°ã¯7å²ç¨ã«ããããã¦ããã
ããã«ã00年代ã®å¾åã«ã¯å¹´ååºåã®çµ¦æã«ãè¦ç´ããå ¥ããææãä¸ãåºä¸ããç©ãè©ä¾¡ããããããå®å主義ãã®ä¼ç¤¾ã«ãªãäºã¨ãªã£ãã
ã¨ããããããã§ä¸ã¤ã®åé¡ãçºçããã
éã®ãªãä¼ç¤¾ã¨ã給æãæ¸ããããããªãå´åçµåã¨ã®è¡çªã ã
åè°ã®çµæãä»ã®å人å人ã®çµ¦æã¯ä¸ããªããè·ç´å¶ãããæ確ã«ãã¦ãã©ã³ã¯ãä¸ãããªãéãèªåæé²ã¯å°ãããªãã¨ãããã®ã§ãã£ãã
ãã®çµæãè¥æã®æé²ã¯å¤§ä½å¹´éç´ï¼ä¸åããç´5000åã«æããããããã¦ä¼ç¤¾ãå¾ãã責任ãã¨ãã¹ã責任è ã¯ãåºä¸ãã¦ããï¼å®åããããã¨ããèªèã®ãã¨ã責任ãã¨ãã©ããã給æãä¸ãã£ãå§æ«ã§ããã
é«å©çãä¸ãã¦ã社å¡ã¯è²§ä¹ -é»ãæã¾ã2010年代-
ä¼ç¤¾ã«ã¯ã«ã¼ã«ãããã
ããã¯ææåããããã®ãããã°ã風ç¿ã¨ãã¦æ®ã£ã¦ãããã®ãããã
è¯ããã°ããã¯ä¼çµ±ã§ãããããã¦æªããã°æªç¿ã¨å¼ã°ããããã«ãªãã
æã¯äººãå¤ããå人å人ãééçã«ãæéã«ãä½è£ããã£ãæã«ã¯ãå¤å°å´åæéãè¶ éãã¦ãç´°ããç³è«çã¯è¡ããªããã¨ããç¾ããä¼çµ±ã¯ãããã¦7å²ã®äººãã«ãããããã¡ã«ãæ®æ¥ä»£ã¯æããªããã¨ããææªã®æªç¿ã¨ãªã£ã¦æ®ã£ã¦ãã¾ã£ãã
ç§ã®å
¥ç¤¾å½æã¯ä¼ç¤¾ã«ã¿ã¤ã ã«ã¼ãã¯ãªããææ¸ãã§ã®è¨è¼ã§ãã£ãã
ããã¦çµäºæéãä½æã«ãªã£ã¦ããè¶
éå´åã®æéã¯ãèªå·±åçºã®çºãã¨æ¸ãããæå°ãåãã¦ããã
å人ã§åæã«æ®ã£ã¦ããã¨ããå½¢ã«ããã¨ããæå°ã ã
å°ã£ãäºã«ãå¨ãã®å
輩社å¡ãã¿ããªã§æ¸ãã¦ããã®ã§ãç«å ´ã®å¼±ãè¥æ社å¡ã§ã¯ããã«åè«ãåºæ¥ãªãã
ï¼å¹´ç®ã§ä¸å¸ãæ¿ãã£ãã¨ãã¯ãæ®æ¥ä»ãã¦ãè¯ãã¨è¨ãããã®ã§æ¯æ¥ã¡ããã¨ä»ãã¦ãããæè²ä¿ã®å
輩ã«é·ã
ã¨å±ãããã®ã¯è¯ãè¦ãã¦ããã
è¾ããæã«ä¸å¸ã«ãã®æã®è©±ãèããããç¹ã«ä¸å¸ã®æ示ã§ããªããæ¬äººã®èãã§è¡ã£ãæå°ã ã£ãã¨èãã¦ãã®å¥´é·æ ¹æ§ãåããã ãã®ã ã
ãã®çµæãæ°åã®çµ¦æã«æ5000åç¨ã®æ¯ãçãããããªçµ¦æã§ä¸çªé¢åãªä»äºãä»»ããã
æã®8æã«ä¼ç¤¾ãããã¦ãããã¦å¤ã®23:30ã«ä¼ç¤¾ãéããã¨ããçæ´»ãããããå¾ãªããªã£ãã
ãã®ä»£ãããåææ¥æã¯æ»ãã ããã«å¯ã¦ããè¨æ¶ãããªãã
ãããæ®ã©ãä¼ç¤¾å´ã®è¨ã訳ãä½ãçºã®æ¸é¡ä½æã§ãç©ä½ãã®ç¾å ´ããã¯ãã³ãã³é ããã£ã¦ãã£ãã
ã¾ãä¸ææãä¸å¸ãæ¿ãã£ãã¿ã¤ãã³ã°ã§ãèªå·±åçºã®çºãã¨æ¸é¡ãæ¸ããã«æåºããããã«ãªã£ãã
å½¹å¡ã«ãããã ã¨æ®æ¥æªæãã«ãªã£ã¦ãã¾ãã社é·ãé®æãããã¤ãããï¼ï¼ãã¨ãã¤ãããäºããã£ãã
ä»ã ããæ£ç´ã«è¨ãããã©ã社é·ãé®æãã¦è²°ãããä½éããã·ãã¥ã¬ã¼ã·ã§ã³ãã¦ããã
ããããä»äºã®ä»æ¹ã®çµæãæ°ãããã®ãä½ãã¨ãããã¬ãã·ã¥ãªä½¿å½æã¯æ¯ãã¦ããã
ç§ã¯ä»äºçµãã£ãå¾ã«ã¿ãã¢ãã¡ãã²ã ã¾ãã¹ã±ããããé®çå¤ã¨å¼ã¶ããã«ãªãã
家ã«å¸°ãã°ãããã¯ã²ã ã¾ãèã¨ããå¦æ³ã§å½ãç¹ãããã«ãªã£ãã
ãã®çµæè¦ãè¦ãç
ãã§ããããã¤ãã¦ããå½¹å¡ãããããç§ã話ããããã§ãããåã大å¦ã®å
輩ãéãã¦
ç§ã大ä¸å¤«ãæ¬æ°ã§å¿é
ããããã«ãªã£ãã
ããã¦ããã®ä»äºã2å¹´ç¨è¡ããè½ä¼è
ã¨ãã¦æªæ¥ã®ãªãé¨ç½²ã«ç§»åãããããã
æ´ã«ããæ°ããªããªãã転è·æ´»åã«éé²ã
çµæã¨ãã¦å ã ããããã£ãã¨ã³ã¿ã¡å¯ãã®ä»äºã«è»¢è·ã§ããã
æå¾ã«æ¹ãã¦é»ãã«ãã«ã¨ãããå´åæ¡ä»¶ããã§ãã¯ããã
å
¥ç¤¾ã¾ã§ã«èãã¦ããä¼ç¤¾ã®ã¤ã¡ã¼ã¸ã¨ã®ã®ã£ãããæ¹ãã¦è¨ããã
ã»æ®æ¥ã¯å°ãªããèªåå人ã®çµé¨ã¨ãã¦ã¯19:00ã¾ã§ããåããäºããªãã
ããâä»ã§ãç¹å¿æ以å¤ã®éæ¥é¨éã¯ãã®å½¢
ã»åºåã¯ãããªããæ群ã®ç¥å度ãããããã®åç 究費ãç¦å©åçã«åãå
¥ãã¦ããã
ããâããè人ããç¥ããªããã¾ãè¯ã製åãå
¨ã¦ãã¯ããã¦ãã
ã»ã¢ãã«å¹´åãã¡ã¼ã«ã¼ã«ãã¦ã¯ããªãé«ãã30代ã§600ä¸ã¨ãããããããªé¡ã§ãã£ãã
ããâå¹´ååºåã®ã¾ã¾ãææ主義ã«ç§»è¡ããããããããããªãä¾ãè¦ããããã
æ¹ãã¦æ¸ãåºãã¦ã¿ãã¨ãé
·ãææ§ã®å ´æã§åãã¦ããäºãããåããã
ããã¦ä»ã®è·å ´ã¯æ¬å½ã«å¹¸ãã ã¨è¸ãå¼µã£ã¦è¨ããã
ã ãããã®ããã°ã§ã¯ãããããå£æªãªç°å¢ã«ãã人ããä¸äººã§ãæãã ãããã¨ããæãã§æ¸ãããã¨èãã¦ããã
ããã¦è¥æã«è² æ
ãæ¼ãä»ãããã¨ã§ã®ãã®ãã¨çã延ã³ã¦ããä¼æ¥ãããã®èããæ¹ãããã
ãããã¯å¸å ´ããéæ£ï¼ï¼å»æ¥ï¼ãã¦æ¬²ããã¨é¡ã£ã¦ããã
ãã®çºã®æ¦å¨ãé
ãããã°ã§ããããã
転è·ã®ææ³ã«ã¤ãã¦ãããããæ¸ãã¦ããããã¨æãã
ãªã«ã¯ã¨ãããã転è·ã®ç¬¬ä¸æ©ã¯è»¢è·ã¨ã¼ã¸ã§ã³ãã¸ã®ç»é²ãã
ãéãæãããªãããã¾ãã¯è»¢è·ã¨ã¼ã¸ã§ã³ãã«ç»é²ãã¦ããã®å©è¨ãè²°ãäºããªã¹ã¹ã¡ãã¾ãã
å ¨é¨ç»é²ããèªåã®ããªã¹ã¹ã¡ã®ãµã¼ãã¹ããç´¹ä»ãã¾ãã
âã¯ã¼ã¯ãã¼ã
ããã¯ãã±ã¢ã³GOçºè¡¨ç´åã®æã«ãã±ãã±ã¢ã³ã§ã¯ã¢ããªã²ã¼ã ã®ãã¡ã³ã§ããäºã大åã¨æãã¦ãããä¼ç¤¾ã§ãã
é¢æ¥ã®ç¸ææ
å ±ããããã¾ã§ã®é¢æ¥çµé¨è
ããå¸ãä¸ããæ
å ±ãæãããç¡ãæãã¦ããããã«ã½ãä½ãã«æãååçãªä¼æ¥ã§ãã
ITç³»ãã²ã¼ã ç³»ãå¤ãã®ã§ç¸æ§ãè¯ããã°ãå§ãã§ãã
âãªã¯ã«ã¼ãã¨ã¼ã¸ã§ã³ã
æ¥çæ大æãªã®ã§ãæ±ã£ã¦ããæ
å ±éããã³ããã§å¤ãå
ã§ãã
ã¾ãã¡ã¼ã«ã¼ãå社ãªã©ã人ãå¤ãå¿
è¦ã¨ããä¼æ¥ã顧客ã¨ãªã£ã¦ããã®ã§ãæ©ãã«è»¢è·ã決ããªããã°ãªããªã人ã«ã¨ã£ã¦ããªã¹ã¹ã¡ã®ä¼æ¥ã§ãã
ã¡ãªã¿ã«ã転è·ã§ãããã¨ã¯ãããªå
容ã§ãã
kakikae.hatenablog.com
ã¬ããã大è±èµ°ï¼
ã§ã¯ã§ã¯âª
å ã
ç¾ã§ããã