Ragga Rum

Ragga Rum is a brand of Jamaican rum appearing in the HD Universe of the Grand Theft Auto series.

Description[]

The logo features a crowned lion, reminiscent of the one used by Pride Brew, implying a sister brand connection, as both Ragga Rum and Pride Brew are featured together in joint advertisements with the slogan "Fa Di Dreaded Bredren". Ragga Rum is presumed to come in different flavours, with their most prominent being "Original Dark".

Ragga Rum can be found on the shelves of Rob's Liquor and 24/7 convenience stores in Grand Theft Auto V and Grand Theft Auto Online.

The brand also makes a non-canon appearance in Grand Theft Auto: Vice City - The Definitive Edition.

Grand Theft Auto VI[]

This article or section contains information about a subject scheduled to be featured in upcoming Grand Theft Auto VI content.

Please do not add unconfirmed or speculative content unless it can be confirmed by its release or by Rockstar Games.

The first trailer for Grand Theft Auto VI features an advertisement poster on the door of Uncle Jack's Liquor, showcasing a Ragga Rum bottle priced at $16.99 with a new design and font.

Influence[]

The brand seems to be primarily based on Captain Morgan, a rum with significant Jamaican origins, as suggested by the new bottle shape, seal, and font on the Ragga Rum bottle featured in the first trailer for Grand Theft Auto VI, which closely resemble those of Captain Morgan. The brand also appears to be possibly inspired by the Doctor Bird brand of Jamaican rum from Two James, with the circular emblem on the new Ragga Rum bottle resembling that of Doctor Bird's bottles, and Wray & Nephew, another Jamaican rum brand, reflected in the similar Jamaican color scheme shared by Ragga Rum in earlier Grand Theft Auto titles.

Liveries[]

In Grand Theft Auto Online, Ragga Rum-branded liveries can be applied on the Drift Tampa, Flash GT and Drift Yosemite; these liveries are a rendition of the Hoonigan Racing and Monster Energy liveries on the Ford Mustang RTR Hoonicorn V1, Ford Fiesta GYM3 and 1977 Ford F-150 Hoonitruck, suggesting that Ragga Rum's motorsport-related branding is derived from that of Monster Energy.