Privacy meets performance:
Swiss software for web analytics and marketing automation.

Are you looking for software that combines data protection and performance? With the Swiss solutions Friendly Analytics and Friendly Automate, your data stays safe in Switzerland while you benefit from first-class functionality that takes your business to the next level.

Our products:

The Swiss Google Analytics alternative

With Friendly Analytics, you get a privacy-friendly alternative to Google Analytics that helps you optimize your website and increase sales. Our comprehensive analysis tools help you to better understand visitors and improve your marketing strategies:

The Swiss HubSpot alternative

Friendly Automate revolutionizes your marketing automation. Generate more leads, strengthen customer relationships and increase your sales – all with software that meets the highest data protection standards. Our integration with common CRM systems and the ability to automate workflows saves you valuable time and resources:

Deeds around data

Friendly is a Swiss company, generates most of its added value in Switzerland and stores all of its products’ data in Switzerland. For this, we have been awarded the “swiss made software” and “swiss hosting” labels.

We want to provide you with the highest level of information security and quality. That’s why we have our standards regularly checked and certified by independent third parties in accordance with ISO 27 001 and ISO 9 001.

And we donate 1% of our revenue to charity.

We have nothing to hide

Friendly is the first and only Open Startup in Switzerland. We publish everything unless there is a reason not to.

Among other things, we share our revenues, costs, salaries and employment contracts. Even the source code of our software is publicly available as open source.

We are convinced that transparency has many advantages: more fairness, equal pay, dialog, inspiration and quality. And this benefits both our employees and our customers.

Try it out and benefit

Try our products now for 14 days free of charge and convince yourself of the quality and security of our data protection-friendly software.

You can also arrange a demo via video call. We will be happy to take time for you and your questions.