OK. I'll bite.
"Due to the very nature of Social Media, even 30 million can cause a lot of damage.
Here how it works. Hit the 30 million with targeted ads. Say 10 million take the bait and like or share it with all their friends. Some of those do the same. After a while it becomes a meme on Social Media and untraceable back to the original source.
To be honest 1 is to many"
1. How much do you think it would cost to send ads to 30m? Go find out. It is not cheap!
2. 10m out of 30m to like or share?!?! LOL!
(For comparison) Direct Marketing has a standard return rate of around 0.01. To even imaging 10m out of 30mil would respond is bonkers.
I think so many people are overstating the effects of this.
You have been served ads.
Are you all as fickle as to be directed by these ads? No. You are not.
So why do you all think everyone else is?
Finally, social media is a business with 2 products. The platform and us.
The platform is the product we buy, and we pay for it by being served ads (targeted via our data).
We are the product the advertisers buy. They buy it with money that funds the service/company.
I thought most people understood this? I do.
I expect my data to be used to target ads because they tell me they will do this.
A lot of this complaining is like my nan moaning about ads on ITV. . .