Don't give them ideas.
Instead, the philosophy should be: if you want to sell me a funky-feature party-trick machine, I will have to spend time and effort and possibly some sort of software license to turn it into a functional and workable computer. How do you intend to compensate me for that extra work? My time and effort is not cheap. The price proposition needs to be the exact opposite of what they're going for now, and by a pretty large margin.
It's as if the industry has forgotten how loss leaders work and how you use them to build a long-term customer base that you can then slowly turn up the heat on.