Scumbags...
...and scumbags who need to read an effing dictionary at that - "which is not the number we use internally to identify the user anonymously"? If you "identify the user", even with a reference number, then they are no longer "anonymous", you retard.
Opt out is insufficient anyway, even if it were on a per connection basis rather than the phoney opt-out discussed here that's dependent upon each machine on a connection opting out and STILL sends your traffic to NebuAd, just like Phorm want to do here. If they want people to accept this, then it must be explicitly opt-in - and by explicit I mean they tell you what they are doing, ask for your informed consent, and if you don't give it, they LEAVE YOUR CONNECTION AND TRAFFIC THE FUCK ALONE. Of course, the lying thieving rat-bastard scumbags who run operations like Phorm and NebuAd know that if they ever DID seek such consent, they'd be told to fuck off and die. That's why they have to build their "business" upon deceit, evasions and outright lies.
I swear, the only thing less edifying than the spectacle of watching these fucking parasites weasel their way out of giving straight answers or lie when they DO answer is watching the supine ineffectuality of our own government who forced that abortion known as RIPA onto us, told us it was for our own good, and then when confronted with a clear and inarguable breach of it by Phorm and BT, a clear opportunity for them to actually use it to PROTECT THE PEOPLE THAT THEY FOISTED IT ON, the people that they said it was there to defend, respond with a "couldn't give a monkey's" shrug and a "not my department, mate".
PHUCK 'EM ALL, the Cretinous Useless Negligible Tossers!