Re: Wasted advertising
Cars and banks are things that most people buy infrequently, and they represent major commitments, so it's important to get them right. When buying such a thing, name recognition is hugely important because it reassures the customer that this is a serious company that's not likely to disappear next week.
The same dynamic doesn't apply to everything, but it's an element across a surprisingly wide range.
Biting the hand that feeds IT
