"Zhukov boldly devised"
Um, it is a fact that people are a lot more bold when they have a keyboard between them and their actions.
If this Zhukov had had to enact something in real life, I think he would have been somewhat less bold.
So let's not get carried away with the rhetoric, hmm ? He found yet another way to screw people* out of their money. There's no boldness required.
* okay, there were advertisers, but that's one step above lawyers
Biting the hand that feeds IT
