Re: Wasted advertising
My favourite example of just how much of it is hype and bullshit is that there is an industry standard figure[1] for how much each soshal meejah "follower"[2] is worth to a company.
The reason? Proving that the lads' online bullshitting is actually of value as Yn >= X. [3]
[1] Presumably pulled out of an industry standard arsehole.
[2] Baaaaaa.
[3] Where Y is said bum-derived number, n is number of sheep and X is the advertising cost.
Biting the hand that feeds IT
