Video: Creating a SEO strategy (with Webmaster Tools!)

Tuesday, November 12, 2013

Wondering how to begin creating an organic search strategy at your company? What's a good way to integrate your company's various online components, such as the website, blog, or YouTube channel? Perhaps we can help! In under fifteen minutes, I outline a strategic approach to SEO for a mock company, Webmaster Central, where I pretend to be the SEO managing the Webmaster Central Blog.

The video covers these high-level topics (and you can skip to the exact portion of the video that might be of interest):

  • Using Webmaster Central as mock company
  • Building an SEO strategy
  1. Understand searcher persona workflow
  2. Determine company and website goals
  3. Audit your site to best reach your audience
  4. Execute and make improvements
  • Overcoming obstacles

    • You can reference the slides as well.

    Written by Maile Ohye, Developer Programs Tech Lead