Google Search Central Blog

Join as at Search Central Live in Zurich!

Wed, 20 Nov 2024 15:00:00 +0000

We're looking forward to meeting you at the Google office in Zurich for Search Central Live Zurich 2024 on Dec 12, 2024. Join us for presentations, Q&A and networking on December 12, 2024.

Updating our site reputation abuse policy

Tue, 19 Nov 2024 10:00:00 +0000

Earlier this year, as part of our work to fight spam and deliver a great Search experience, we launched a spam policy to combat site reputation abuse. We're clarifying our policy language to further target this type of spammy behavior. We're making it clear that using third-party content on a site in an attempt to exploit the site's ranking signals is a violation of this policy — regardless of whether there is first-party involvement or oversight of the content.

Farewell, Sitelinks Search Box

Mon, 21 Oct 2024 17:00:00 +0000

It's been over ten years since we initially announced the sitelinks search box in Google Search, and over time, we've noticed that usage has dropped. To help simplify the search results, we'll be removing this visual element starting on November 21, 2024.

Search Central Live Jakarta and Bangkok 2024: it's a wrap

Tue, 15 Oct 2024 06:00:00 +0000

Our first two Search Central Live events in Asia this year have been wrapped up and we finished looking back at what we've learned and what we can do better.

Bringing Store ratings on Search to more countries

Wed, 09 Oct 2024 08:00:00 +0000

Google's Store Ratings have been helping US merchants highlight the high quality experiences other shoppers have had right from Search, and we're now bringing store ratings to English-language shopping searches in Australia, Canada, India and the United Kingdom.

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New Search experiences in South Africa: Badges and refinement chips

Mon, 16 Sep 2024 08:00:00 +0000

We're sharing more information about our new search experiences in South Africa, and how South African platforms can express interest and participate.

Learn all about Google Trends with our new YouTube tutorials

Thu, 12 Sep 2024 08:00:00 +0000

This post is about the new Google Trends Tutorials YouTube series. In these videos you'll learn how to use Google Trends to analyze patterns in Google Search and Youtube searches, and use them to create interesting content online.

Supporting AVIF in Google Search

Fri, 30 Aug 2024 08:00:00 +0000

Over the recent years, AVIF has become one of the most commonly used image formats on the web. We're happy to announce that AVIF is now a supported file type in Google Search, for Google Images as well as any place that uses images in Google Search. You don't need to do anything special to have your AVIF files indexed by Google.

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Search Central Live 2024 is coming to Kuala Lumpur and Taipei

Tues, 27 Aug 2024 08:00:00 +0000

As previously announced, we're coming to Kuala Lumpur and to Taipei in the last quarter of 2024. And yes, we're very excited! The KL event will be in English and the Taipei event will be conducted in Mandarin (Traditional Chinese).

What to know about our August 2024 core update

Thu, 15 Aug 2024 08:00:00 +0000

This post announces the August 2024 core update to Google Search. This update is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search.

Introducing recommendations in Google Search Console

Mon, 05 Aug 2024 06:00:00 +0000

This post announces Search Console recommendations, a new feature that provides websites with optimization opportunities and suggests actions they can take to improve their presence on Google Search.

Configure your shipping and returns directly in Search Console

Thu, 11 Jul 2024 06:00:00 +0000

This post discusses a new and easier way to add shipping or return information directly in Search Console.

Search Central Live Bangkok 2024

Thu, 20 Jun 2024 06:00:00 +0000

We're coming back to Thailand with Search Central Live! As mentioned in our blog post about our APAC plans for SCL, we now have a date and a site where you can sign up for a chance to secure your spot at Search Central Live Bangkok 2024.

Adding markup support for organization-level return policies

Tue, 4 Jun 2024 06:00:00 +0000

We're adding support for return policies at the organization level, which means you'll be able to specify a general return policy for your business instead of having to define one for each individual product you sell.

We're on LinkedIn (finally)

Tue, 4 Jun 2024 06:00:00 +0000

The Google Search Central LinkedIn channel is (finally) here!

Mobile-indexing-vLast-final-final.doc

Mon, 3 Jun 2024 06:00:00 +0000

The last step of our migration to a mobile-first index will soon be complete: the small set of sites we've still been crawling with desktop Googlebot will be crawled with mobile Googlebot after July 5, 2024. Most websites do not need to do anything!

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Search Central Live 2024 is coming back to the APAC region

Thu, 29 May 2024 06:00:00 +0000

Search Central Live is coming back to the Asia Pacific region, bringing you insights from Google Search, fun networking opportunity, and more! This year we're aiming to visit Indonesia, Malaysia, Taiwan, and Thailand.

Improving Search Console ownership token management

Tue, 16 Apr 2024 06:00:00 +0000

This post discusses an update to Search Console's user and permissions to improve the accuracy and reflect the actual state of unused ownership tokens.

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Search Central Live 2024 in Warsaw, Poland

Mon, 25 March 2024 10:00:00 +0000

We're excited to announce a Search Central Live event in Warsaw, Poland on April 24, 2024. Search Central Live is our global Google Search event series specifically for site owners, publishers, and SEOs.

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What web creators should know about our March 2024 core update and new spam policies

Tue, 05 March 2024 10:00:00 +0000

Today we announced the March 2024 core update. This is designed to improve the quality of Search by showing less content that feels like it was made to attract clicks, and more content that people find useful. We also shared that we have new spam policies to better handle the practices that can negatively impact Google's search results. In this post, we'll go into more detail for creators about both the update and the spam policies.

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Search Central Live 2024 in Bucharest, Romania

Mon, 04 March 2024 10:00:00 +0000

We're excited to announce a Search Central Live event in Bucharest, Romania on April 4, 2024. Search Central Live is our global Google Search event series specifically for site owners, publishers, and SEOs.

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Adding structured data support for Product Variants

Tue, 20 February 2024 10:00:00 +0000

In 2022, Google expanded support for Product structured data, enabling enhanced product experiences in Google Search. Then, in 2023 we added support for shipping and returns structured data. Today, we are adding structured data support for Product variants, allowing merchants to easily show more variations of the products they sell, and show shoppers more relevant, helpful results. Providing variant structured data will also complement and enhance merchant center feeds, including automated feeds.

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New Search experiences in EEA: Rich results, aggregator units, and refinement chips

Thur, 15 February 2024 10:00:00 +0000

Following our latest update on our preparations for the DMA (Digital Markets Act), we're sharing more details about what publishers can expect to see in regards to new search results in European Economic Area (EEA) countries, and how they can express interest in these experiences.

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The SEO Starter Guide got a makeover

Fri, 2 February 2024 10:00:00 +0000

Today we're publishing a refreshed, more pocket-sized version of the SEO Starter Guide with a better focus on a starter audience and the topics we think a person who's just dipping their toes in SEO should focus on and why.

Announcing Search Central Live Argentina

Thu, 1 February 2024 06:00:00 +0000

We're excited to announce that Search Central Live is coming to Buenos Aires on March 5, 2024. Following successful events throughout the world last year, we're continuing our mission to help website owners to enhance their site's performance in Google Search.

Search Central Live is returning to Brazil

Thu, 1 February 2024 06:00:00 +0000

We're excited to announce that Search Central Live is returning to São Paulo on February 29, 2024. Following our successful events last year, we're continuing our mission to help Brazilian businesses enhance their site's performance in Google Search.