Pinnacle Membership
The Pinnacle Membership program provides an opportunity for businesses to elevate their conservation efforts through The Conservation Alliance. Pinnacle member companies believe that the future of business depends on a healthy planet and unite under our shared vision of conservation to protect outdoor spaces and wild places, create jobs, help local communities, and provide for future generations.
Pinnacle members commit a minimum of $100,000 a year. This deep investment is a way for businesses to increase their investment in TCA’s highly diversified grantmaking portfolio, corporate advocacy program, and core operational expenses that can shift the landscape of conservation.
Current Pinnacle Members
There are currently nine brands with Pinnacle membership: Public Lands Fund, KEEN, Patagonia, REI, The North Face, Bank of the West, Clif Family Foundation, Peak Design, and Osprey. We encourage all brands to consider joining us at this level of support.
Recent News
Advocating Outdoors in the Dolores River Canyon Country
By: Rebecca Gillis Last week, members of The Conservation Alliance community gathered in a landscape as beautiful and meaningful as any – the Dolores River Canyon Country. Our staff, representatives from member companies, grantees, and partners attended our second Advocate Outdoors event to experience the land authentically and engage in meaningful discussions about the landscape…
Leading outdoor brands come together to support The Conservation Alliance #WeKeepItWild campaign
Twelve leading outdoor brands, spanning categories such as backpacks, apparel, and footwear, have united to support The Conservation Alliance (TCA) through the #WeKeepItWild campaign. From October 24-30, 5% of all online sales from participating brands will be donated to TCA to help protect North America’s wild places. The participating brands include Backpacker’s Pantry, La Sportiva,…
Outdoor Businesses Call on Biden Administration to Designate Sáttítla National Monument
Today, 53 outdoor recreation businesses call on the Biden Administration to designate Sáttítla in Northern California as a national monument. From the outdoor industry to brewers, banks, and sportsmen, these businesses represent industries that rely heavily on the protection of the outdoors for their bottom line. Safeguarding Sáttítla National Monument in the Medicine Lake Highlands…
TCA Member Companies and Grantees Remove Invasive Species along the South Fork Nooksack River
The Conservation Alliance hosted our final Backyard Collective event of the year earlier this month in Acme, Washington. Over 30 participants joined us, representing TCA member companies Brooks Running, Duct Tape then Beer, Portside Pro, REI, and Superfeet as well as TCA grantees American Whitewater, Trust for Public Land, and Wilderness Land Trust. Participants worked…
The Conservation Alliance Awards $410,000 to Grassroots Conservation Organizations in Summer 2024 Grant Cycle
Since 1989, The Conservation Alliance (TCA) has awarded over $32 million to support community-led conservation projects throughout North America. In its latest summer grant cycle, TCA awarded $410,000 to 12 organizations working with local communities to conserve land, water, and wildlife. This round of funding supports projects across nine U.S. states (Alaska, Arizona, California, Colorado,…
TCA Insider: September 2024
Dear TCA Supporters, I’m thrilled to be writing to you from my new role as the Executive Director of The Conservation Alliance and look forward to connecting with all of you more as I continue to settle in. I’ve learned so much during my first month on the job, and I’ve been truly inspired by…
The Conservation Alliance Thanks Secretary Haaland for Protecting 28 Million Acres of Alaska’s D-1 Lands
The Conservation Alliance, a coalition of more than 300 businesses around the country working together to protect North America’s wild spaces and outdoor places, praise Secretary of the Interior, Deb Haaland, for her decision today to protect 28 million acres of some of America’s wildest, most biologically and culturally important lands – Alaska’s D-1 lands. …
The Power of Partnership
Written by Aniyah Mulligan (Communications Coordinator, Rappahannock Tribe), Patricia Morris (Marketing & Planning Specialist, Rappahannock Tribe), Jody Couser (Senior Vice President of Communications, Chesapeake Conservancy) In September 2023, The Conservation Alliance (TCA) awarded a grant to Chesapeake Conservancy in support of the project, “Rappahannock Return to the River: Restoring Tribal Land for Conservation.” The funding…
