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Google themselves are the only ones with a clear idea of what they are doing and they state it.
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There are about 100 billion Web pages, and each page holds, on average, 10 links. That's a trillion electrified connections coursing through the Web. This tangle of relationships is precisely what gives the Web its immense force.
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each book is pretty much unaware of the ones next to it
(but once books are digitized,) each word in each book is cross-linked, clustered, cited, extracted, indexed, analyzed, annotated, remixed, reassembled and woven deeper into the culture than ever before. In the new world of books, every bit informs another; every page reads all the other pages.
(then) the universal library becomes one very, very, very large single text: the world's only book.
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