SEOUL—Once considered to be a minor genre of music here, J-pop has now become music to the ears of young South Koreans. For example, tickets for a concert here of popular music duo Yoasobi instantly sold out while a bar playing J-pop tunes in a college area in the city is enjoying a roaring business. Why is the... read full story

"See what, see what, covered deep inside, let us hear the voice in you, and resonate in you, hold on."

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