Skip to content

Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Power your business by taking control of your budget

Discover how Google Ads can help you get the most out of your investment.
A woman, wearing glasses, works on a laptop and writes on a notepad. A line graph depicting a budget floats to her right.

Get the most from your budget

With Google Ads, you decide how much you spend on your campaigns. To optimize your investment and control advertising costs, you’ll need to understand key budget concepts and how they work together. We’ll help you do both.
An icon depicts a mouse cursor clicking a button
Cost-per-click

CPC bidding means you pay for each click on your ads. In CPC campaigns, you set a maximum cost-per-click bid (or “max. CPC”) unless you make large adjustments or use Enhanced CPC.
An icon depicts a gauge
Average daily budget

Your average daily budget specifies how much you’re comfortable spending each day for the month. You can adjust it anytime.
Goals Icons
Monthly spending limit

Your monthly spending limit is the most you’ll spend on a campaign in a single month. It’s calculated by multiplying your average daily budget by the average number of days in a month.
The Google Ads icon

See how businesses are using Google Ads to drive success.

Tutorial: How Google Ads budget pacing works

Learn the importance of budget pacing, how it works, and how to use your budget report to understand how your average daily budget determines campaign spending limits.
A line graph depicts a budget on an upward trajectory

Get started with a Google Ads Expert

Speak to one of our experts and we’ll provide easy first steps to jumpstart your campaign.
 A Google Ads expert and customer working together on a call.