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^[1] The following rules have and always will apply to everyone, without exception:

Participants cannot pay to avoid the criteria. Every ad must comply.
For transparency, we add all Acceptable Ads to our forum so that our community of users can provide feedback.
We listen to our users. If an Acceptable Ads proposal is flagged by our community for a legitimate reason, we will remove it from the whitelist.
We are able to keep our open source product free by charging large entities a fee for whitelisting services. For the other roughly 90 percent of our partners, these services are offered free of charge.