Tags: facebook

Pluralistic: With Great Power Came No Responsibility (26 Feb 2025) – Pluralistic: Daily links from Cory Doctorow

Like I was saying:

The web is open, apps are closed. The majority of web users have installed an ad blocker (which is also a privacy blocker). But no one installs an ad blocker for an app, because it’s a felony to distribute that tool, because you have to reverse-engineer the app to make it. An app is just a website wrapped in enough IP so that the company that made it can send you to prison if you dare to modify it so that it serves your interests rather than theirs.

What Is React.js? (Webbed Briefs)

Its proponents can be weird, it takes itself far too seriously, and its documentation is interminable. These are some ways that some people have described Christianity. This video is about React.js.

It’s been dispiriting but unsurprising to see American commentators weigh in on the EU’s Digital Markets Act. I really wish they’d read Baldur’s excellent explainer first.

John has been doing his predictable “leave Britney alone!” schtick with regards to Apple (and in this case, Google and Facebook too). Ian Betteridge does an excellent job of setting him straight:

A lot of commentators seem to have the same issue as John: that it’s weird that a governmental body can or should define how products should be designed.

But governments mandate how products are designed all the time, and not just in the EU. Take another market which is pretty big: cars. All cars have to feature safety equipment, which varies from region to region but will broadly include everything from seatbelts to crumple zones. Cars have rules for emissions, for fuel efficiency, all of which are designing how a car should work.

But there’s one assumption in John’s post that Ian didn’t push back on. John said:

It’s certainly possible that Meta can devise ways to serve non-personalized contextual ads that generate sufficient revenue per user.

That comes with a footnote:

One obvious solution would be to show more ads — a lot more ads — to make up for the difference in revenue. So if contextual ads generate, say, one-tenth the revenue of targeted ads, Meta could show 10 times as many ads to users who opt out of targeting. I don’t think 10× is an outlandish multiplier there — given how remarkably profitable Meta’s advertising business is, it might even need to be higher than that.

It’s almost like an article of faith that behavioural advertising is more effective than contextual advertising. But there’s no data to support this. Quite the opposite. I wrote about this four years ago.

Once again, I urge you to read the excellent analysis by Jesse Frederik and Maurits Martijn.

There’s also Tim Hwang’s book, Subprime Attention Crisis:

From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that while consumers’ attention has never been more prized, the true value of that attention itself—much like subprime mortgages—is wildly misrepresented.

More recently Dave Karpf said what we’re all thinking:

The thing I want to stress about microtargeted ads is that the current version is perpetually trash, and we’re always just a few years away from the bugs getting worked out.

The EFF are calling for a ban. Should that happen, the sky would not fall. Contrary to what John thinks, revenue would not plummet. Contextual advertising works just fine …without the need for invasive surveillance and tracking.

Like I said:

Tracker-driven behavioural advertising is bad for users. The advertisements are irrelevant most of the time, and on the few occasions where the advertising hits the mark, it just feels creepy.

Tracker-driven behavioural advertising is bad for advertisers. They spend their hard-earned money on invasive ad tech that results in no more sales or brand recognition than if they had relied on good ol’ contextual advertising.

Tracker-driven behavioural advertising is very bad for the web. Megabytes of third-party JavaScript are injected at exactly the wrong moment to make for the worst possible performance. And if that doesn’t ruin the user experience enough, there are still invasive overlays and consent forms to click through (which, ironically, gets people mad at the legislation—like GDPR—instead of the underlying reason for these annoying overlays: unnecessary surveillance and tracking by the site you’re visiting).

[this is aaronland] generative adversarial therapy sessions

Mobile phones and the “app economy”, an environment controlled by exactly two companies and designed to extract a commission from almost every interaction and to promote native and not-portable applications over web applications. But we also see the same behaviour from so-called “native to the web” companies like Facebook who have explicitly monetized reach, access and discovery. Facebook is also the company that gave the world React which is difficult not to understand as deliberate attempt to embrace and extend, to redefine, HTML itself.

Perversely, nearly everything about the mobile/app economy is built on, and designed to use, HTTP precisely because it’s a common and easy to implement standard free and unencumbered by licensing.

404 Page Not Found | Kate Wagner

Considering the average website is less than ten years old, that old warning from your parents that says to “be careful what you post online because it’ll be there forever” is like the story your dad told you about chocolate milk coming from brown cows, a well-meant farce. On the contrary, librarians and archivists have implored us for years to be wary of the impermanence of digital media; when a website, especially one that invites mass participation, goes offline or executes a huge dump of its data and resources, it’s as if a smallish Library of Alexandria has been burned to the ground. Except unlike the burning of such a library, when a website folds, the ensuing commentary from tech blogs asks only why the company folded, or why a startup wasn’t profitable. Ignored is the scope and species of the lost material, or what it might have meant to the scant few who are left to salvage the digital wreck.

Google AMP: how Google tried to fix the web by taking it over - The Verge

AMP succeeded spectacularly. Then it failed. And to anyone looking for a reason not to trust the biggest company on the internet, AMP’s story contains all the evidence you’ll ever need.

This is a really good oral history of how AMP soured Google’s reputation.

Full disclosure: I’m briefly cited:

“When it suited them, it was open-source,” says Jeremy Keith, a web developer and a former member of AMP’s advisory council. “But whenever there were any questions about direction and control… it was Google’s.”

As an aside, this article contains a perfect description of the company cultures of Facebook, Apple, and Google:

“You meet with a Facebook person and you see in their eyes they’re psychotic,” says one media executive who’s dealt with all the major platforms. “The Apple person kind of listens but then does what it wants to do. The Google person honestly thinks what they’re doing is the best thing.”

Spot. On.

Tech Companies Are Ruining Their Apps, Websites, Internet

This is enshittification.

The Proprietary Syndication Formats - Chris Coyier

Guess which format is going to outlast all these proprietary syndication formats. I’d say RSS, which I believe to be true, but really, it’s HTML.

Let websites framebust out of native apps | Holovaty.com

Adrian brings an excellent historical perspective to the horrifying behaviour of Facebook’s in-app browsers:

Somewhere along the way, despite a reasonably strong anti-framing culture, framing moved from being a huge no-no to a huge shrug. In a web context, it’s maligned; in a native app context, it’s totally ignored.

Yup, frames are back—but this time they’re in native apps—with all their shocking security implications:

The more I think about it, the more I cannot believe webviews with unfettered JavaScript access to third-party websites ever became a legitimate, accepted technology. It’s bad for users, and it’s bad for websites.

By the way, this also explains that when you try browsing the web in an actual web browser on your mobile device, every second website shoves a banner in your face saying “download our app.” Browsers offer users some protection. In-app webviews offer users nothing but exploitation.

🐠 Robin Sloan: describing the emotions of life online

Obviously, no one does this, I recognize this is a very niche endeavor, but the art and craft of maintaining a homepage, with some of your writing and a page that’s about you and whatever else over time, of course always includes addition and deletion, just like a garden — you’re snipping the dead blooms. I do this a lot. I’ll see something really old on my site, and I go, “you know what, I don’t like this anymore,” and I will delete it.

But that’s care. Both adding things and deleting things. Basically the sense of looking at something and saying, “is this good? Is this right? Can I make it better? What does this need right now?” Those are all expressions of care. And I think both the relentless abandonment of stuff that doesn’t have a billion users by tech companies, and the relentless accretion of garbage on the blockchain, I think they’re both kind of the antithesis, honestly, of care.

Google, Facebook hiding behind skirts of small business

While the dream of “personalized” ads has turned out to be mostly a nightmare, adtech has built some of the wealthiest companies in the world based on tracking us. It’s no surprise to me that as Members of the European Parliament contemplate tackling these many harms, Big Tech is throwing millions of Euros behind a “necessary evil” PR defense for its business model.

But tracking is an unnecessary evil.

Yes! This!

Even in today’s tracking-obsessed digital ecosystem it’s perfectly possible to target ads successfully without placing people under surveillance. In fact right now, some of the most effective and highly valued online advertising is contextual — based on search terms, other non-tracking based data, and the context of websites rather than intrusive, dangerous surveillance.

Let’s be clear. Advertising is essential for small and medium size businesses, but tracking is not.

Rather than creating advertising that is more relevant, more timely and more likable we are creating advertising that is more annoying, more disliked, and more avoided.

I promise you, the minute tracking is outlawed, Facebook, Google and the rest of the adtech giants will claim that their new targeting mechanisms (whatever they turn out to be) are superior to tracking.

“The internet wasn’t designed to breach national boundaries” - Rest of World

Say you’re into the indie web without saying you’re into the indie web…

The internet wasn’t really convenient in 1994 or 1995, but it was a very collaborative space.

There was a moment where we replaced this idea of the internet being a medium that we can all write to and participate in to one that is mediated. That happened at some point after social networks started to arrive and when the smartphone started to arrive. It’s a combination of the nature of those platforms and the prevalence of the technologies, which meant the economic rewards of getting this right rose significantly.

And so there’s a really distinctly different feel in the 2013, or 2014, internet to the one that you might have had in 1997, or 1998. It’s not just that it’s easier and I’m yearning for a world of cars with manual choke and manual transmission and crank-up starter handles, but it’s that the programmability of the internet and its endpoints has turned into something that is increasingly permissioned by major platforms.

Firefox has a nifty extension—made by Mozilla—called Facebook Container. It does two things.

First of all, it sandboxes any of your activity while you’re on the facebook.com domain. The tab you’re in is isolated from all others.

Secondly, when you visit a site that loads a tracker from Facebook, the extension alerts you to its presence. For example, if a page has a share widget that would post to Facebook, a little fence icon appears over the widget warning you that Facebook will be able to track that activity.

It’s a nifty extension that I’ve been using for quite a while. Except now it’s gone completely haywire. That little fence icon is appearing all over the web wherever there’s a form with an email input. See, for example, the newsletter sign-up form in the footer of the Clearleft site. It’s happening on forms over on The Session too despite the rigourous-bordering-on-paranoid security restrictions in place there.

Hovering over the fence icon displays this text:

If you use your real email address here, Facebook may be able to track you.

That is, of course, false. It’s also really damaging. One of the worst things that you can do in the security space is to cry wolf. If a concerned user is told that they can ignore that warning, you’re lessening the impact of all warnings, even serious legitimate ones.

Sometimes false positives are an acceptable price to pay for overall increased security, but in this case, the rate of false positives can only decrease trust.

I tried to find out how to submit a bug report about this but I couldn’t work it out (and I certainly don’t want to file a bug report in a review) so I’m writing this in the hopes that somebody at Mozilla sees it.

What’s really worrying is that this might not be considered a bug. The release notes for the version of the extension that came out last week say:

Email fields will now show a prompt, alerting users about how Facebook can track users by their email address.

Like …all email fields? That’s ridiculous!

I thought the issue might’ve been fixed in the latest release that came out yesterday. The release notes say:

This release addresses fixes a issue from our last release – the email field prompt now only displays on sites where Facebook resources have been blocked.

But the behaviour is unfortunately still there, even on sites like The Session or Clearleft that wouldn’t touch Facebook resources with a barge pole. The fence icon continues to pop up all over the web.

I hope this gets sorted soon. I like the Facebook Container extension and I’d like to be able to recommend it to other people. Right now I’d recommed the opposite—don’t install this extension while it’s behaving so overzealously. If the current behaviour continues, I’ll be uninstalling this extension myself.

Update: It looks like a fix is being rolled out. Fingers crossed!

Signal >> Blog >> The Instagram ads Facebook won’t show you

The way most of the internet works today would be considered intolerable if translated into comprehensible real world analogs, but it endures because it is invisible.

You can try to use Facebook’s own tools to make the invisible visible but that kind of transparency isn’t allowed.

Daring Fireball: Google’s Outsized Share of Advertising Money

Same hat!

Privacy-invasive user tracking is to Google and Facebook what carbon emissions are to fossil fuel companies — a form of highly profitable pollution that for a very long time few people in the mainstream cared about, but now, seemingly suddenly, very many care about quite a bit.

Facebook’s Attempt to Vilify Apple — Pixel Envy

See, that’s what I’m talking about;

Levy deftly conflates “advertising” and “personalized advertising”, as if there are no ways to target people planning a wedding without surveilling their web browsing behaviour. Facebook’s campaign casually ignores decades of advertising targeted based on the current webpage or video instead of who those people are because it would impact Facebook’s primary business. Most people who are reading an article about great wedding venues are probably planning a wedding, but you don’t need quite as much of the ad tech stack to make that work.

The Great Distractor — Centre for Media, Technology and Democracy

James has penned a sweeping arc from the The Mechanical Turk, Sesame Street, and Teletubbies to Instagram, Facebook, and YouTube.

Meta Tags — Preview, Edit and Generate

This is a handy tool if you’re messing around with Twitter cards and other metacrap.

Sophie Zhang and The Social Dilemma | Revue

I watched The Social Dilemma last night and to say it’s uneven would be like saying the Himalayas are a little bumpy.

I’m shocked at how appealing so many people find the idea that social networks are uniquely responsible for all of society’s ills.

This cartoon super villain view of the world strikes me as a kind of mirror image of the right-wing conspiracy theories which hold that a cabal of elites are manipulating every world event in secret. It is more than a little ironic that a film that warns incessantly about platforms using misinformation to stoke fear and outrage seems to exist only to stoke fear and outrage — while promoting a distorted view of how those platforms work along the way.

The Clearleft podcast and the decline of design · Paul Robert Lloyd

Now this is the kind of response I was hoping to stir up with the first season of the Clearleft podcast!

With echos of design’s subjugation reverberating across all six episodes, this first season inadvertently told the story of how my profession has been captured by a desire to serve business interests above all others, while being disarmed by its tendency for introspection and need to be recognised.

Can digital design redeem itself? I hope so. Maybe in the next season of the Clearleft podcast, we’ll find out how.