Journal tags: conference

I went to FFConf on Friday. It did me the world of good.

To be honest, I haven’t much felt like venturing out over the past few days since my optimism took a big hit. But then when I do go and interact with people, I’m grateful for it.

Like, when I went out to my usual Wednesday evening traditional Irish music session I was prepared the inevitable discussion of Trump’s election. I was ready to quite clearly let people know that I didn’t want to talk about it. But I didn’t have to. Maybe because everyone else was feeling much the same, we just played and played. It was good.

The session on Thursday was good too. When we chatted, it was about music.

Still, I was ready for the weekend and I wasn’t really feeling psyched up for FFConf on Friday. But once I got there, I was immediately uplifted.

It was so nice to see so many people I hadn’t seen in quite a while. I had the chance to reconnect with people that I had only been hearing from through my RSS reader:

“Terence, I’m really enjoying your sci-fi short stories!”

“Kirsty, I was on tenterhooks when you were getting Mabel!”

(Mabel is an adorable kitty-cat. In hindsight I probably should’ve also congratulated her on getting married. To a human.)

The talks were really good this year. They covered a wide variety of topics.

There was only one talk about “AI” (unlike most conferences these days, where it dominates the agenda). Léonie gave a superb run-down of the different kinds of machine learning and how they can help or hinder accessibility.

Crucially, Léonie began her talk by directly referencing the exploitation and energy consumption inherent in today’s large language models. It took all of two minutes, but it was two minutes more than the whole day of talks at UX Brighton. Thank you, Léonie!

Some of the other talks covered big topics. Life. Death. Meaning. Purpose.

I enjoyed them all, though I often find something missing from discussions about meaning and purpose. Just about everyone agrees that having a life enfused with purpose is what provides meaning. So there’s an understandable quest to seek out what it is that gives you purpose.

But we’re also constantly reminded that every life has intrinsic meaning. “You are enough”, not “you are enough, as long as there’s some purpose to your life.”

I found myself thinking about Winne Lim’s great post on leading a purposeless life. I think about it a lot. It gives me comfort. Instead of assuming that your purpose is out there somewhere and you’ve got to find it, you can entertain the possibility that your life might not have a purpose …and that’s okay.

I know this all sounds like very heavy stuff, but it felt good to be in a room full of good people grappling with these kind of topics. I needed it.

Dare I say it, perhaps my optimism is returning.

I went to the UX Brighton conference yesterday.

The quality of the presentations was really good this year, probably the best yet. Usually there are one or two stand-out speakers (like Tom Kerwin last year), but this year, the standard felt very high to me.

But…

The theme of the conference was UX and “AI”, and I’ve never been more disappointed by what wasn’t said at a conference.

Not a single speaker addressed where the training data for current large language models comes from (it comes from scraping other people’s copyrighted creative works).

Not a single speaker addressed the energy requirements for current large language models (the requirements are absolutely mahoosive—not just for the training, but for each and every query).

My charitable reading of the situation yesterday was that every speaker assumed that someone else would cover those issues.

The less charitable reading is that this was a deliberate decision.

Whenever the issue of ethics came up, it was only ever in relation to how we might use these tools: considering user needs, being transparent, all that good stuff. But never once did the question arise of whether it’s ethical to even use these tools.

In fact, the message was often the opposite: words like “responsibility” and “duty” came up, but only in the admonition that UX designers have a responsibility and duty to use these tools! And if that carrot didn’t work, there’s always the stick of scaring you into using these tools for fear of being left behind and having a machine replace you.

I was left feeling somewhat depressed about the deliberately narrow focus. Maggie’s talk was the only one that dealt with any externalities, looking at how the firehose of slop is blasting away at society. But again, the focus was only ever on how these tools are used or abused; nobody addressed the possibility of deliberately choosing not to use them.

If audience members weren’t yet using generative tools in their daily work, the assumption was that they were lagging behind and it was only a matter of time before they’d get on board the hype train. There was no room for the idea that someone might examine the roots of these tools and make a conscious choice not to fund their development.

There’s a quote by Finnish architect Eliel Saarinen that UX designers like repeating:

Always design a thing by considering it in its next larger context. A chair in a room, a room in a house, a house in an environment, an environment in a city plan.

But none of the speakers at UX Brighton chose to examine the larger context of the tools they were encouraging us to use.

One speaker told us “Be curious!”, but clearly that curiosity should not extend to the foundations of the tools themselves. Ignore what’s behind the curtain. Instead look at all the cool stuff we can do now. Don’t worry about the fact that everything you do with these tools is built on a bedrock of exploitation and environmental harm. We should instead blithely build a new generation of user interfaces on the burial ground of human culture.

Whenever I get into a discussion about these issues, it always seems to come back ’round to whether these tools are actually any good or not. People point to the genuinely useful tasks they can accomplish. But that’s not my issue. There are absolutely smart and efficient ways to use large language models—in some situations, it’s like suddenly having a superpower. But as Molly White puts it:

The benefits, though extant, seem to pale in comparison to the costs.

There are no ethical uses of current large language models.

And if you believe that the ethical issues will somehow be ironed out in future iterations, then that’s all the more reason to stop using the current crop of exploitative large language models.

Anyway, like I said, all the talks at UX Brighton were very good. But I just wish just one of them had addressed the underlying questions that any good UX designer should ask: “Where did this data come from? What are the second-order effects of deploying this technology?”

Having a talk on those topics would’ve been nice, but I would’ve settled for having five minutes of one talk, or even one minute. But there was nothing.

There’s one possible explanation for this glaring absence that’s quite depressing to consider. It may be that these topics weren’t covered because there’s an assumption that everybody already knows about them, and frankly, doesn’t care.

To use an outdated movie reference, imagine a raving Charlton Heston shouting that “Soylent Green is people!”, only to be met with indifference. “Everyone knows Soylent Green is people. So what?”

Is it too early to start planning for 2025 already? Perhaps. But you might want to add some dates to your calender:

June 10th, 11th, and 12th, 2025.

That’s when UX London will return!

It’ll be be back in CodeNode. That’s the venue we tried for the first time this year and it worked out really well.

You can look forward to three days of UX talks and workshops:

1. Tuesday, June 10th is Discovery Day—user research, content strategy, and planning.
2. Wednesday, June 11th is Design Day—interaction design, accessibility, and interface design.
3. Thursday, June 12th is Delivery Day—iteration, design ops, and cross-team collaboration.

I realise that the alliteration of discovery, design, and delivery is a little forced but you get the idea. The flow of the event will follow the process of a typical design project.

The best way to experience UX London is to come for all three days, but each day also works as a standalone event.

I’m now starting the process of curating the line-up for each day: a mix of inspiring talks and hands-on workshops. If you trust me, you can get your ticket already at the super early-bird price.

If you reckon you’d be a good addition to the line-up, here’s a form you can fill out.

Now, I’ll be up-front here: if you’re a typical white dude like me, you’re not going to be top of the pile. My priority for UX London is creating a diverse line-up of speakers.

So if you’re not a typical white dude like me and you’ve ever thought about giving a conference talk, fill out that form!

If you don’t fancy speaking, but you want to see your company represented at UX London, check out our sponsorship options.

If you don’t want to speak and you don’t want to sponsor, but you want to be at the best design conference of 2025, get your ticket now.

I went along to this year’s State Of The Browser conference on Saturday. It was great!

Technically I wasn’t just an attendee. I was on the substitution bench. Dave asked if I’d be able to jump in and give my talk on declarative design should any of the speakers have to drop out. “No problem!”, I said. If everything went according to plan, I wouldn’t have to do anything. And if someone did have to pull out, I’d be the hero that sweeps in to save the day. Win-win.

As it turned out, everything went smoothly. All the speakers delivered their talks impeccably and the vibes were good.

Dave very kindly gave shout-outs to lots of other web conferences. Quite a few of the organisers were in the audience too. That offered me a nice opportunity to catch up with some of them, swap notes, and commiserate on how tough it is running an event these days.

Believe me, it’s tough.

Something that I confirmed that other conference organisers are also experiencing is last-minute ticket sales. This is something that happened with UX London this year. For most of the year, ticket sales were trickling along. Then in the last few weeks before the event we sold more tickets than we had sold in the six months previously.

Don’t get me wrong: I’m very happy we sold those tickets. But it was a very stressful few months before that. It felt like playing poker, holding on in the belief that those ticket sales would materialise.

Lots of other conferences are experiencing this. Front Conference had to cancel this year’s event because of the lack of ticket sales in advance. I know for a fact that some upcoming events are feeling the same squeeze.

When I was in Ireland I had a chat with a friend of mine who works at the Everyman Theatre in Cork. They’re experiencing something similar. So maybe it’s not related to the tech industry specifically.

Anyway, all that is to say that I echo Sophie’s entreaty: you should go to conferences. And buy your tickets early.

Soon I’ll be gearing up to start curating the line up for next year’s UX London (I’m very proud of this year’s event and it’s going to be tough to top it). I hope I won’t have to deal with the stress of late ticket sales, but I’m mentally preparing for it.

Looking back on ten years of codebar Brighton, I’m remembering how much I got out of being a coach.

Something that I realised very quickly is that there is no one-size-fits-all approach to coaching. Every student is different so every session should adapt to that.

Broadly speaking I saw two kinds of students: those that wanted to get results on screen as soon as possible without worrying about the specifics, and those who wanted to know why something was happening and how it worked. In the first instance, you get to a result as quickly as possible and then try to work backwards to figure out what’s going on. In the second instance, you build up the groundwork of knowledge and then apply it to get results.

Both are equally valid approaches. The only “wrong” approach as a coach is to try to apply one method to someone who’d rather learn the other way.

Personally, I always enjoyed the groundwork-laying of the second approach. But it comes with challenges. Because the results aren’t yet visible, you have to do extra work to convey why the theory matters. As a coach, you need to express infectious enthusiasm.

Think about the best teachers you had in school. I’m betting they displayed infectious enthusiasm for the subject matter.

The other evergreen piece of advice is to show, don’t tell. Or at the very least, intersperse your telling with plenty of showing.

Bret Viktor demonstrates this when he demonstrates scientific communication as sequential art:

This page presents a scientific paper that has been redesigned as a sequence of illustrations with captions. This comic-like format, with tightly-coupled pictures and prose, allows the author to depict and describe simultaneously — show and tell.

It works remarkably well. I remember how well it worked when Google first launched their Chrome web browser. They released a 40 page comic book illustrated by Scott McCloud. There is no way I would’ve read a document that long about how browser engines work, but I read that comic cover to cover.

This visual introduction to machine learning is another great example of simultaneous showing and telling.

So showing augments telling. But interactivity can augment showing.

Here are some great examples of interactive explainers:

• Cameras and Lenses by Bartosz Ciechanowski,
• An Interactive Guide to CSS Grid by Josh W Comeau,
• CSS :has() Interactive Guide by Ahmad Shadeed,
• Pizza Exchange Rate by Nathan Yau, and
• just about everything by Nicky Case.

Lea describes what can happen when too much theory comes before practice:

Observing my daughter’s second ever piano lesson today made me realize how this principle extends to education and most other kinds of knowledge transfer (writing, presentations, etc.). Her (generally wonderful) teacher spent 40 minutes teaching her notation, longer and shorter notes, practicing drawing clefs, etc. Despite his playful demeanor and her general interest in the subject, she was clearly distracted by the end of it.

It’s easy to dismiss this as a 5 year old’s short attention span, but I could tell what was going on: she did not understand why these were useful, nor how they connect to her end goal, which is to play music.

The codebar website has some excellent advice for coaches, like:

• Do not take over the keyboard! This can be off-putting and scary.
• Encourage the students to type and not copy paste.
• Explain that there are no bad questions.
• Explain to students that it’s OK to make mistakes.
• Assume that anyone you’re teaching has no knowledge but infinite intelligence.

Notice how so much of the advice focuses on getting the students to do things, rather than have them passively sit and absorb what the coach has to say.

Lea also gives some great advice:

1. Always explain why something is useful. Yes, even when it’s obvious to you.
2. Minimize the amount of knowledge you convey before the next opportunity to practice it. For non-interactive forms of knowledge transfer (e.g. a book), this may mean showing an example, whereas for interactive ones it could mean giving the student a small exercise or task.
3. Prefer explaining in context rather than explaining upfront.

It’s interesting that Lea highlights the advantage of interactive media like websites over inert media like books. The canonical fictional example of an interactive explainer is the Young Lady’s Illustrated Primer in Neal Stephenson’s novel The Diamond Age. Andy Matuschak describes its appeal:

When it wants to introduce a conceptual topic, it begins with concrete hands-on projects: Turing machines, microeconomics, and mitosis are presented through binary-coding iron chains, the cipher’s market, and Nell’s carrot garden. Then the Primer introduces extra explanation just-in-time, as necessary.

That’s not how learning usually works in these domains. Abstract topics often demand that we start with some necessary theoretical background; only then can we deeply engage with examples and applications. With the Primer, though, Nell consistently begins each concept by exploring concrete instances with real meaning to her. Then, once she’s built a personal connection and some intuition, she moves into abstraction, developing a fuller theoretical grasp through the Primer’s embedded books.

(Andy goes on to warn of the dangers of copying the Primer too closely. Its tricks verge on gamification, and its ultimate purpose isn’t purely to educate. There’s a cautionary tale there about the power dynamics in any teacher/student relationship.)

There’s kind of a priority of constituencies when it comes to teaching:

Consider interactivity over showing over telling.

Thinking back on all the talks I’ve given, I start to wonder if I’ve been doing too much telling and showing, but not nearly enough interacting.

Then again, I think that talks aren’t quite the same as hands-on workshops. I think of giving a talk as being more like a documentarian. You need to craft a compelling narrative, and illustrate what you’re saying as much as possible, but it’s not necessarily the right arena for interactivity.

That’s partly a matter of scale. It’s hard to be interactive with every person in a large audience. Marcin managed to do it but that’s very much the exception.

Workshops are a different matter though. When I’m recruiting hosts for UX London workshops I always encourage them to be as hands-on as possible. A workshop should not be an extended talk. There should be more exercises than talking. And wherever possible those exercises should be tactile, ideally not sitting in front of a computer.

My own approach to workshops has changed over the years. I used to prepare a book’s worth of material to have on hand, either as one giant slide deck or multiple decks. But I began to realise that the best workshops are the ones where the attendees guide the flow, not me.

So now I show up to a full-day workshop with no slides. But I’m not unprepared. I’ve got decades of experience (and links) to apply during the course of the day. It’s just that instead of trying to anticipate which bits of knowledge I’m going to need to convey, I apply them in a just-in-time manner as and when they’re needed. It’s kind of scary, but as long as there’s a whiteboard to hand, or some other way to illustrate what I’m telling, it works out great.

UX London 2024 is done …and it was magnificent!

It’s always weird when an event like this moves from being something in the future to something in the past. I’ve spent the year so far fixated on getting the right line-up, getting the word out, and nervously watching the ticket sales (for some reason a lot of people left it to pretty late in the day to secure their spots—not good for my heart!). For months, then weeks, then days, this thing was coming towards me. Then it was done. Now it’s behind me. It feels strange.

I’ve spent the past few days decompressing and thinking back on the event. My initial impression of it has solidified with the addition of some rumination—it was really, really good! The best yet.

I wish I could take the credit for that, but it was all down to the fantastic speakers and my wonderful colleagues who kept things moving flawlessly. All I had to do was get up and stage and introduce the speakers. Easy peasy.

I will say that I am very proud of the line-up I put together. I had a nice mix of well-known voices alongside newcomers.

With some of the speakers, I knew that they’d deliver the goods. I didn’t spend any time fretting over whether people like Emma Boulton, Tom Kerwin or Ben Sauer would be great. I never asked myself whether Brad Frost would have valuable insights into design systems. I mean, does the pope shit in the woods?

But what really blew me away were the people I didn’t know. I hadn’t even met Clarissa Gardner or Benaz Irani before UX London. They’re not exactly fixtures on the conference circuit …yet. They should be. Seriously, I go to a lot of events, and I see a lot of talks, so I don’t offer my praise lightly. Their talks were great!

There were numerous times during UX London 2024 when I thought “More people need to see this!” More people need to see Benaz’s superb talk on the designer alter-ego. More people need to see John’s superb presentation—he put a ton of work into it and it really paid off.

And everyone needs to hear Harry’s blistering call-to-arms. His presentation was brilliant and much-needed. Oh, captain, my captain!

Oh, and needless to say, the closing keynotes on each day were just perfect. Rama, Matt, and Maggie bestowed so much great brain food, it was almost like a mini dConstruct.

I’m so grateful to all the speakers for really bringing their A game. I’m grateful to all my colleagues, especially Louise, who did all the hard work behind the scenes. And I’m really grateful to everyone who came and enjoyed UX London 2024.

Thank you.

My stint as one of the hosts of CSS Day went very well indeed. I enjoyed myself and people seemed to like the cut of my jib.

During the event there was a real buzz on Mastodon, which was heartening to see. I was beginning to worry that hashtagging events was going to be collatoral damage from Elongate, but there was plenty of conference-induced FOMO to be experienced on the fediverse.

The event itself was, as always, excellent. Both in terms of content and organisation.

Some themes emerged during CSS Day, which I always love to see. These emergent properties are partly down to curation and partly down to serendipity.

The last few years of CSS Day have felt like getting a firehose of astonishing new features being added to the language. There was still plenty of cutting-edge stuff this year—masonry! anchor positioning!—but there was also a feeling of consolidation, asking how to get all this amazing new stuff into our workflows.

Matthias’s opening talk on day one and Stephen’s closing talk on the same day complemented one another perfectly. Both managed to inspire while looking into the nitty-gritty practicalities of the web design process.

It was, astoundingly, Matthias’s first ever conference talk. I have no doubt it won’t be the last—it was great!

I gave Stephen a good-natured roast in my introduction, partly because it was his birthday, partly because we’re old friends, but mostly because it was enjoyable for me to watch him squirm. Of course his talk was, as always, superb. Don’t tell him, but he might be one of my favourite speakers.

The topic of graphic design tools came up more than once. It’s interesting to see how the issues with them have changed. It used to be that design tools—Photoshop, Sketch, Figma—were frustrating because they were writing cheques that CSS couldn’t cash. Now the frustration is the exact opposite. Our graphic design tools aren’t capable of the kind of fluid declarative design we can now accomplish in web browsers.

But the biggest rift remains not with tools or technologies, but with people and mindsets. Our tools can reinforce mindsets but the real divide happens in how different people approach CSS.

Both Josh and Kevin get to the heart of this in their tremendous tutorials, and that was reflected in their talks. They showed the difference between having the bare minimum understanding of CSS in order to get something done as quickly as possible, and truly understanding how CSS works in order to open up a world of possibilities.

For people in the first category, Sarah Dayan was there to sing the praises of utility-first CSS AKA atomic CSS. I commend her bravery!

During the Q&A, I restrained myself from being too Paxmanish. But I did have l’esprit d’escalier afterwards when I realised that the entire talk—and all the answers afterwards—depended on two mutually-incompatiable claims:

1. The great thing about atomic CSS is that it’s a constrained vocabulary so your team has to conform, and
2. The other great thing about it is that it’s utility-first, not utility-only so you can break out of it and use regular CSS if you want.

Insert .gif of character from The Office looking to camera.

Most of the questions coming in during the Q&A reflected my own take: how about we use utility classes for some things, but not all things. Seems sensible.

Anyway, regardless of what I or anyone else thinks about the substance of what Sarah was saying, there was no denying that it was a great presentation. They were all great presentations. That’s unusual, and I say that as a conference organiser as well as an attendee. Everyone brings their A-game to CSS Day.

Mind you, it is exhausting. I say it every year, but it always feels like one talk too many. Not that any individual talk wasn’t good, but the sheer onslaught of deep dives into the innards of CSS has my brain exploding before the day is done.

A highlight for me was getting to introduce Fantasai’s talk on the design principles of CSS, which was right up my alley. I don’t think most people realise just how much we owe her for her years of work on standards. The web would be in a worse place without the Herculean work she’s done behind the scenes.

Another highlight was getting to see some of the students I met back in March. They were showing some of their excellent work during the breaks. I find what they’re doing just as inspiring as the speakers on stage.

In fact, when I was filling in the post-conference feedback form, there was a question: “Who would you like to see speak at CSS Day next year?” I was racking my brains because everyone I could immediately think of has already spoken at some point. So I wrote, “It would be great to see some of those students speaking about their work.”

I think it would be genuinely fascinating to get their perspective on what we consider modern CSS, which to them is just CSS.

Either way I’ll back next year for sure.

It’s funny, but usually when a conference is described as “inspiring” it’s because it’s tackling big galaxy-brain questions. But CSS Day is as nitty-gritty as it gets and I found it truly inspiring. Like, I couldn’t wait to open up my laptop and start writing some CSS. That kind of inspiring.

I haven’t spoken at any conferences so far this year, and I don’t have any upcoming talks. That feels weird. I’m getting kind of antsy to give a talk.

I suspect my next talk will have something to do with HTML web components. If you’re organising an event and that sounds interesting to you, give me a shout.

But even though I’m not giving a conference talk this year, I’m doing a fair bit of hosting. There was the lovely Patterns Day back in March. And this week I’m off to Amsterdam to be one of the hosts of CSS Day. As always, I’m very much looking forward to that event.

Once that’s done, it’ll be time for the biggie. UX London is just two weeks away—squee!

There are still tickets available. If you haven’t got yours yet, I highly recommend getting it before midnight on Friday—that’s when the regular pricing ends. After that, it’ll be last-chance passes only.

UX London is just three weeks away! If you haven’t got your ticket yet, dally not.

There’s a last-minute addition to the line-up: Peter Boersma.

Peter is kindly stepping into the slot that Kara Kane was going to be occupying. Alas, since a snap general election was recently announced, Kara isn’t able to give her talk. There’s an abundance of caution in the comms from gov.uk in this pre-election period.

It’s a shame that Kara won’t be able to speak this time around, but it’s great that we’ve got Peter!

Peter’s talk is perfect for day three. Remember, that’s the day focused on design ops and design systems. Well, Peter lives and breathes design ops. He’ll show you why you should maintain a roadmap for design ops, and work with others to get the initiatives on it done.

You can get a ticket for an individual day of talks and workshops, or go for the best-value option and come for all three days. See you there!

Alright, so last week I gave you the low-down on each day of this year’s UX London:

1. Tuesday, June 18th focuses on UX research,
2. Wednesday, June 19th focuses on product design, and
3. Thursday, June 20th focuses on design ops and design systems

But the line-up for each day wasn’t quite complete. There was a mystery slot at the end of each day for a closing keynote.

Well, I’m very happy to unveil the trio of fantastic speakers who will be closing out each day…

Rama Gheerawo is the closing speaker on day one. Rama will show you how to frame inclusive design in the context of UX.

I’ve been trying to get Rama for UX London for the past few years but the timings never worked out. I’m absolutely delighted that I’ve finally managed to nab him! His talk is guaranteed to be the perfect inspirational ending for day one.

Matt Webb is giving the closing keynote on day two. Matt will show what it’s like to live and work with AI. You know my scepticism on this topic but even I have to hand it to Matt; he’s finding ways to use these tools to create true delight.

Honestly it feels like a bit of a cheat getting Matt to wrap up the day—his talks are always incredibly entertaining so I feel like I’m taking the easy route. If you’ve seen his appearances at dConstruct you’ll know what I mean.

Maggie Appleton is the final speaker on the final day of UX London. Maggie will show you how to explore designing with large language models. Again, even a sceptic like me has a lot to learn from Maggie’s level-headed humanistic approach to AI.

I’m so happy to have Maggie speaking at UX London. Not only am I a huge fan of her website, but I also love her presentation style. She’s going to entertain and educate in equal measure, and she’s certain to leave us with some fascinating questions to ponder.

With that, the line-up for UX London 2024 is complete …and what a stellar line-up it is!

Grab your ticket if you haven’t already, either for the full full three days or if you can’t manage that, day tickets are available too.

Use this discount code to 20% of the ticket price: JOINJEREMY. I’d love to see you there!

UX London runs for three days, from June 18th to 20th. If you can, you should get a ticket for all three days. But if you can’t, you can get a one-day ticket. Think of each individual day as being its own self-contained conference.

The flow of the three-day event kind of mimics the design process itself. It starts with planning and research. Then it gets into the nitty-gritty product design details. Then it gets meta…

Day three, Thursday, June 20th is about design systems and design ops.

Maintenance matters, not just for the products and services you’re designing, but for the teams you’re designing with. You can expect a barrage of knowledge bombs on alignment and collaboration.

The bombardment commences with four great talks in the morning.

1. Brad Frost kicks things off with the question is atomic design dead? Brad will show you how to imagine what a global design system might look like.
2. Alicia Calderón is going to be talking about unlocking collaboration . Alicia will show you how to use a framework for creating lasting aligment between developers and designers.
3. Benaz Irani will be speaking about empathy overload. Benaz will show you how to strike a balance between compassion and confidence within your team.
4. Kara Kane is going to talk about why UX building blocks need standards. Kara will show you how to use standards to enable adoption and contribution to design systems.

After the lunch break you’ll have your pick of four superb workshops. It’s not an easy choice.

1. Brad Frost is not only giving a talk in the morning, he’s also leading an afternoon workshop on the design system ecosystem. Brad will show you how to unpack the many layers of the design system layer cake so you can deliver sturdy user interfaces and help teams work better together.
2. Stéphanie Walter is running a workshop on designing adaptive reusable components and pages . Stéphanie will show you how to plan your content and information architecture to help build more reusable components.
3. Tom Kerwin will be giving a workshop on multiverse mapping. Tom will show you how to pin down your product strategy and to align your team around the stuff that matters.
4. Luke Hay is running a workshop on bridging the gap between Research and Design. Luke will show you how to take practical steps to ensure that designers and researchers are working as a seamless team.

Finally we’ll finish the whole event with one last closing keynote. I’m very excited to announce who that’s going to be—I’ll only keep you on tenterhooks for a short while longer.

When step back and look at what’s on offer, day three of UX London looks pretty unmissable. If you work with a design system or heck, if you just work with other people, this is the day for you. So get your ticket now.

But be sure to use this discount code I’ve prepared just for you to get a whopping 20% off the ticket price: JOINJEREMY.

If you can’t make it to all three days of this year’s UX London, there’s always the option to attend a single day.

Day two is focused on product design. You know, the real meat’n’potatoes of working at the design coalface (to horribly mix my metaphors).

The day begins with four back-to-back practical talks.

1. John V Willshire gets the ball rolling with a big-picture talk on the product of design. John will show you how to think about futures rather than features.
2. Tshili Ndou follows on with her talk aboutvalidating features. Tschili will show you how to create high value products and avoid wasting money.
3. Wioleta Maj is up after the break with a talk on understanding the impact of design choices. Wioleta will show you how to identify who we are creating our designs for (and who we are not).
4. Harry Brignull closes out the morning with his call to action, Do Not Pass Go. Harry will show you how to get to grips with our industry’s failure to self-regulate when it comes to harmful design patterns.

After lunch, it’s decision time. Whereas the morning talks are sequential, the afternoon’s workshops run in parallel. You’ve got four excellent workshops to choose from.

1. Ben Sauer will be giving a workshop on the storytelling bridge . Ben will show you how to find your inner storyteller to turn your insights into narratives your stakeholders can understand quickly and easily.
2. Tom Kerwin will be giving a workshop on multiverse mapping. Tom will show you how to pin down your product strategy and to align your team around the stuff that matters.
3. Serena Verdenicci will be giving a workshop on behavioural intentions . Serena will show you how to apply a behavioural mindset to your work so you can create behaviour-change interventions.
4. Brad Frost will be giving a workshop on the design system ecosystem. Brad will show you how to unpack the many layers of the design system layer cake so you can deliver sturdy user interfaces and help teams work better together.

Finally there’s one last keynote talk at the end of the day. All will be revealed very soon, but believe me, it’s going to be a perfect finisher.

If a day of outstanding talks and workshops on product design sounds good to you, get your ticket now.

And just between you and me, here’s a discount code to get 20% of the ticket price: JOINJEREMY.

UX London is just two months away!

The best way to enjoy the event is to go for all three days but if that’s not doable for you, each individual day is kind of like a mini-conference with its own theme.

The theme on day one, Tuesday, June 18th is design research.

In the morning there are four fantastic talks.

1. Tom Kerwin kicks things off with his talk on pitch provocations. Tom will show you how to probe for what the market really wants with his fast, counterintuitive method.
2. Clarissa Gardner is giving a talk about ethics and safeguarding in UX research . Clarissa will show you how to uphold good practice without compromising delivery in a fast-paced environment.
3. Aleks Melnikova’s talk is all about demystifying inclusive research. Aleks will show you how to conduct research for a diverse range of participants, from recruitment and planning through to moderation and analysis.
4. Emma Boulton closes out the morning with her talk on meeting Product where they are. Emma will show you how to define a knowledge management strategy for your organisation so that you can retake your seat at the table.

After lunch you’ll take part in one of four workshops. Choose wisely!

1. Luke Hay is running a workshop on bridging the gap between research and design. Luke will show you how to take practical steps to ensure that designers and researchers are working as a seamless team.
2. Serena Verdenicci is running a workshop on behaviorual intentions. Serena will show you how to apply a behavioural mindset to your work so you can create behaviour-change interventions.
3. Stéphanie Walter is running a workshop on designing adaptive reusable components and pages. Stéphanie will show you how to plan your content and information architecture to help build more reusable components.
4. Ben Sauer is running a workshop on the storytelling bridge. Ben will show you how to find your inner storyteller to turn your insights into narratives your stakeholders can understand quickly and easily.

After your workshop there’s one final closing keynote to bring everyone back together. I’m keeping that secret for just a little longer, but trust me, it’s going to be inspiring—plenty to discuss at the drinks reception afterwards.

That’s quite a packed day. If design research is what you’re into, you won’t want to miss it. Get your ticket now.

Just to sweeten the deal and as a reward for reading all the way to the end, here’s a discount code you can use to get a whopping 20% off: JOINJEREMY.

The third Patterns Day happened yesterday. It was lovely!

The last time we had a Patterns Day was in 2019. After five years it felt very, very good to be back in the beautiful Duke Of York’s for another full day of design systems nerdery.

I wasn’t the only one who felt that way. A lot of people told me how much they enjoyed the event, which swelled my heart with happiness. I’m genuinely grateful to everyone who came—thank you so much!

The talks were, of course, excellent. I feel pretty good about the flow of the day. I tried to mix and match between big-picture talks with broad themes and nitty-gritty talks diving into details. The contrast worked really well.

In the pub afterwards it was fascinating to hear how much the different talks resonated with people. So many people felt seen, in the best possible way. It’s quite gratifying to hear that you’re not alone, that other people are struggling with the same kinds of issues with design systems as you are.

At the very first Patterns Day when it was still early days for design systems, there was still a certain amount of cheerleading, bigging up all the benefits of design systems. In 2024 there’s a lot more real talk about how much hard work there is. The design systems struggle is real.

There was another overarching theme at this year’s Patterns Day. Even though there was plenty of coverage of technical details like design tokens, typography and components, the big takeaway was all about people. Collaboration. Agreement. Community. These are the real foundations of a design system that works.

I’m so grateful to all the wonderful speakers yesterday for reminding us of what really matters.

Just look at who’s speaking at UX London this year! That’s a damned fine line-up, if I do say so myself. Which I do.

If you haven’t procured a ticket yet, allow me to gently remind you that early-bird ticket sales finish on March 14th. So if you want to avail of that bargain of a price, get in there now.

The event will be three days long. You can buy a ticket for all three days, or you can buy individual day tickets (but buying a three-day ticket works out cheaper per day).

The first day, Tuesday, June 18th, focuses on UX research.

The second day, Wednesday, June 19th, focuses on product design.

The third day, Thursday, June 20th, focuses on design ops and design systems.

Each day features a morning of inspiring talks and an afternoon of brilliant workshops. I’ll be adding titles and descriptions for all of them soon, but in the meantime, don’t dilly dally—get your ticket today!

It is now exactly five weeks until Patterns Day—just another 35 sleeps!

Everthing is in place for a perfect day of deep dives into design systems. There’ll be eight snappy 30 minute talks—bam, bam, bam!

Here’s the schedule I’ve got planned for the day:

9:00	Registration.
9:45	Jeremy introduces the day.
10:00	Jina delivers the opening keynote.
10:30	Débora talks about the outcomes, lessons and challenges from using design tokens.
11:00	Break.
11:30	Yolijn talks about the relay method for design system governance.
12:00	Geri talks about her journey navigating accessibility in design systems.
12:30	Lunch.
14:00	Richard talks about responsive typography in design systems.
14:30	Samantha talks about getting buy-in for a design system.
15:00	Break.
15:30	Mary talks about transitioning from a single to a multi-brand design system.
16:00	Vitaly delivers the closing keynote.
16:30	Jeremy wraps up the day.
16:45	Have a drink and a geek pub quiz at the Hare And Hounds pub.

I assume you’ve got your ticket already, but if not use the discount code JOINJEREMY to get 10% off the ticket price.

See you there!

Patterns Day is exactly six weeks away—squee!

If you haven’t got your ticket yet, get one now. (And just between you and me, use the discount code JOINJEREMY to get a 10% discount.)

I’ve been talking to the speakers and getting very excited about what they’re going to be covering. It’s shaping up to be the perfect mix of practical case studies and big-picture thinking. You can expect talks on design system governance, accessibility, design tokens, typography, and more.

I’m hoping to have a schedule for the day ready by next week. It’s fun trying to craft the flow of the day. It’s like putting together a set list for a concert. Or maybe I’m just overthinking it and it really doesn’t matter because all the talks are going to be great anyway.

There are sponsors for Patterns Day now too. Thanks to Supernova and Etch you’re going to have bountiful supplies of coffee, tea and pastries throughout the day. Then, when the conference talks are done, we’ll head across the road to the Hare And Hounds for one of Luke Murphy’s famous geek pub quizes, with a bar tab generously provided by Zero Height.

Now, the venue for Patterns Day is beautiful but it doesn’t have enough space to provide everyone with lunch, so you’re going to have an hour and a half to explore some of Brighton’s trendy lunchtime spots. I’ve put together a list of lunch options for you, ordered by proximity to the Duke of York’s. These are all places I can personally vouch for.

Then, after the conference day, and after the pub quiz, there’s Vitaly’s workshop the next day. I will most definitely be there feeding on Vitaly’s knowledge. Get a ticket if you want to join me.

But wait! That’s not all! Even after the conference, and the pub quiz, and the workshop, the nerdy fun continues on the weekend. There’s going to be an Indie Web Camp here in Brighton on the Saturday and Sunday after Patterns Day.

If you’ve been to an Indie Web Camp before, you know how inspiring and fun it is. If you haven’t been to one yet, you should definitely come along. It’s free! If you’ve got your own website, or if you’re even just thinking about having your own website, it’s a great opportunity to meet with like-minded people.

So that’s going to be four days of non-stop good stuff here in Brighton. I’m looking forward to seeing you then!

The line-up for Patterns Day is complete! You’ll be hearing from eight fantastic speakers on March 7th 2024 here in Brighton.

I really like the mix of speakers we’ve got…

Half of the speakers will be sharing what they’ve learned from design systems in their organisations: Débora from LEGO, Mary from the Financial Times, Yolijn from the Dutch government, and Samantha from University College London. That’s a good spread of deep dives.

The other half of the speakers can go broad across design systems in general: Vitaly on design patterns, Rich on typography, Geri on accessibility, and Jina on …well, absolutely everything to do with design systems!

I’m so happy that I could get the line-up to have this mix. If you have any interest in design systems at all—whether it’s as a designer, a developer, a product manager, or anything else—you won’t want to miss this. Early bird tickets are £225.

But wait! That’s not all. If you really want to dive deep into interface design patterns, then stick around. The day after Patterns Day, Vitaly is running a one-day workshop:

In this in-person workshop with Vitaly Friedman, UX consultant and creative lead behind Smashing Magazine, we’ll dive deep into dissecting how to solve complex design problems. Whether you’re working on a complex nested multi-level navigation or creating enterprise grade tables, this workshop will give you the tools you need to excel at your work.

Places are limited. There isn’t room for everyone who’s going to be at Patterns Day, so if you—and your team—want to learn design pattern kung-fu from the master, get your workshop ticket now! Workshop tickets are £445.

Put the dates in your dairy: UX London 2024 will be on June 18th, 19th, and 20th.

Better yet, grab a ticket right now. There are super early-bird tickets available until this Friday.

If you want a flavour of what to expect, check out the speakers that are already confirmed: Brad!, Ben!, Tshili!, and more!

It’s early days but I can tell you what to expect from each day. The first day will be themed around research. The second will have a focus on product design. The third day will be themed around design systems and design ops.

As usual, there’ll be a mix of talks and workshops: a single track of inspirational talks in the morning, followed by a choice of practical workshops in the afternoon.

We’ll be in a new venue next year too—right in the heart of London.

See you there!

It’s like a little mini conference season here in Brighton. Tomorrow is ffconf, which I’m really looking forward to. Last week was UX Brighton, which was thoroughly enjoyable.

Maybe it’s because the theme this year was all around creativity, but all of the UX Brighton speakers gave entertaining presentations. The topics of innovation and creativity were tackled from all kinds of different angles. I was having flashbacks to the Clearleft podcast episode on innovation—have a listen if you haven’t already.

As the day went on though, something was tickling at the back of my brain. Yes, it’s great to hear about ways to be more creative and unlock more innovation. But maybe there was something being left unsaid: finding novel ways of solving problems and meeting user needs should absolutely be done …once you’ve got your basics sorted out.

If your current offering is slow, hard to use, or inaccessible, that’s the place to prioritise time and investment. It doesn’t have to be at the expense of new initiatives: this can happen in parallel. But there’s no point spending all your efforts coming up with the most innovate lipstick for a pig.

On that note, I see that more and more companies are issuing breathless announcements about their new “innovative” “AI” offerings. All the veneer of creativity without any of the substance.