VisualGPS: The latest creative trends

Stay ahead of visual creative trends with our latest reporting. Backed by data, these stories contain actionable insights that will elevate your campaigns and content, driving meaningful impact with today's consumers. Check back often as our ongoing research uncovers how sentiment and customer expectations shift over time—evolving the imagery that connects with your audience.

The latest

Little girl and her family sitting at a dining table waiting for Iftar
The Cultural Significance of Food in Visuals: A Shoot Spotlight on Ramadan › Enter photographer Nicky Lloyd and the power of Instagram. Nicky had been approached on Instagram (see @nlloyd_photography) by a model who had seen her work and liked what she was producing. Nicky suggested a shoot around Ramadan involving her family.
Touching virtual
Beyond a Binary: Metamodernism in Visual Culture › How brands can use elements of metamodernism to make visual choices that convey messages with more nuance.
Friends having fun doing piggyback outdoors
Exploring the Raw, Vibrant Aesthetic of Brazil’s Favelas › Discover the vibrant energy of Brazil's favelas with FGTrade’s latest shoot. From rooftop gatherings to lively funk beats, it captures the raw beauty, resilience, and connection of these thriving communities.
Asian Man Footballers Walking Across Field
Weekend Soccer in Thailand › A group of amateur male soccer players playing soccer on their weekend with realistic representation of men playing soccer as a hobby.
Senior woman without leg goes for a cold plunge
Diversity & Inclusion: Creative Brief Awards › This article highlights the winners of the Diversity and Inclusion Creative Brief Awards that were held in the Americas to capture modern and authentic content for our stock Collections regarding aging, disability, LGBTQ+, and Latine communities.
Group Of People Performing Indonesian Traditional Dance For Social Media
Get Ready for the Show: Traditional Dance in Indonesia › Representing the Indonesian traditional Gen Z dancers getting ready for the show and showcasing their pride, identity and connections between dancers.
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Celebrities posing at red carpet event
Behind the Velvet Rope: Crafting the Perfect Red Carpet Shoot › Dec 22, 2024 Starting way back in early 2023, an analysis of our evergreen subjects and top sellers highlighted a strong customer demand for red carpet content, with existing visuals shot many years ago still performing very well.
Content Spotlight
Video
Toasting to a Great Diwali
Bringing People Together: The Importance of Showing Social Gatherings › Dec 21, 2024 As advertising helps foster the holiday spirit, how can brands embrace togetherness more authentically in video storytelling?
EMEA
Diversity, Equity and Inclusion
Video
Happy Young Boy Outdoors with his Family
Get Lost with Travel Videos › Dec 20, 2024 Travellers crave discovery and wonder. Video can inspire wanderlust and encourage viewers to embrace the unknown.
Travel
Video
EMEA
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VisualGPS in the News

You should rethink using AI-generated images if you're in the trust-building business
You should rethink using AI-generated images if you're in the trust-building business ›

Getty Images released its latest VisualGPS report, "Building Trust in the Age of AI," which highlights perspectives from over 30,000 adults in 25 countries from 2022 to 2024 to provide insights into using AI‑generated content in marketing. The report overwhelmingly found that people yearn for "authentic content” with the definition of “authentic” varies from person to person.

Medium wide shot client looking at fabric samples in tailors workshop
Study: 66% of Aussie Men Believe Masculinity is Under Attack ›

This article highlights the latest VisualGPS research to highlight the complex shift in how people view masculinity in Australia and New Zealand and suggests that visual media needs to better reflect this changing landscape.

INSTAGRAM VS REALITY - HOW TRAVEL COMPANIES WIN OVER GEN Z CONSUMERS
Instagram vs Reality-How Travel Companies Can Win Over Gen Z Consumers ›

Jacqueline Bourke, Senior Director of Creative EMEA at Getty Images, breaks down VisualGPS data to highlight the impact of social media on travel content in the UK and how travel marketers need to adapt to the preferences of Gen Z travelers.