 This week's guest judge is Ricardo Wolff, Executive Creative Director, Innocean Berlin. Favorite: Toyota's ' Naughty List'. Here's to a Christmas spot with humor. A story portraying a kid's misbehaviors instead of platonic friendships with inanimate objects to the sound of tear-jerking piano. Please note: This is the final review for 2024. The first review for 2025 kicks off on Monday, January 13 so make sure you have uploaded your work before then to be considered for the first round of judging next year.
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 months ago. The new integrated campaign, which breaks in December to run acrossnational TV, VOD, POS, CRM, radio, sponsorships and social including a bespoke TikTok filter.The TV campaign comprises three 20-second films, all featuring people browsing in a Wickes showroom, choosing designs, and visualising their new kitchens and thecompliments they will receive from their friends and family. The three films eachfocus on Wickes’ kitchen ranges, price, and the design and installation help they offer. VIEW THE SPOT
 Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO and titled 'Forte São Elas’ (‘Strong are the Women’), the initiative celebrates women's resilience and strength - which are so often questioned and proposes a toast to the efforts and achievements women have made this year, in the face of all adversities. VIEW THE SPOT
 Vodafone youth brand, VOXI Mobile, has launched a playful new campaign to introduce ‘Phoney Cases’, a range of phone cases cleverly designed to give you a reprieve from the often-overwhelming number of family obligations this festive season. VIEW THE SPOT
 GUT, in co-production with the audio-visual production company Primo and the animation studio Can Can Club, announce the upcoming launch of their animated short film “My Gut Friend”, based on an original idea by the agency's ECDs, José Mario Muñoz and Rodrigo del Oso. “My Gut Friend" is GUT’s first original content production initiative. VIEW THE SPOT
 The Golf GTI has always been a model that has invited its fans to enjoy the adrenaline. A car that embodies that attitude that helps you to make the most of it and break away from the established. Historically, these announcements have been a reflection of him and these navigations cannot be excluded. VIEW THE SPOT
 Last week in Britomart, New Zealand telecommunications business, 2degrees unveiled a 2-tonne ice sculpture entitled, “Answer the Call”. The concept, the brainchild of TBWA New Zealand, consisted of 49 frozen blocks of ice, some with mobile phones inside. Phone calls from Earth persistently rang out from within the ice, but no one answered. VIEW OUTDOOR
 Joe Public, in partnership with long-standing client, Nedbank, as well as POWA (People Opposing Woman Abuse) recently launched their latest campaign “Money Warnings” during this year’s 16 Days of Activism, in an attempt to highlight the very real issue of financial abuse against women. VIEW OUTDOOR
 UNICEF Norway and Accenture Song emphasise the lottery of birth in a new Christmas campaign to drive donations. Launching in Norwegian and English, the film uses regional versions of the widespread children’s counting rhyme, VIEW THE SPOT
 Mum Films and VML Thailand have teamed up to create an online film for the 2024 Road Safety campaign, "Reduce Speed, Reduce Risk," by the Thai Health Promotion Foundation. The story features a grandson and his grandma demonstrating what happens when riding a motorbike at 80 km/h to test if an accident might occur. The campaign challenges a common belief in Thailand that 80 km/h isn’t too fast and is easy to control—a misconception that often leads to accidents. VIEW THE SPOT
 Bluebird Foods has launched a new campaign and brand platform for Bluebird via Special New Zealand.The charming campaign, inspired by the Penguin love language of "pebbling", was directed by Jamie Lawrence through Scoundrel. VIEW THE SPOT
 We launched an epic collaboration between Netflix and McDonald’s with the Squid Game Meal Dalgona Candy Challenge, a true world-first inviting players to tackle one of four different candy shapes from the show’s iconic scene – only this time the greatest challenge is the Golden Arches M. This fully integrated experience campaign features custom packaging, an immersive mobile game, train station dominations, restaurant takeovers, activations and a Korean version of the Launch Film voiced by none other than Jeon Young-Soo (전영수) – the official Game Instructor from the Squid Game series. VIEW THE 2 SPOTS VIEW 3 OUTDOORS
 The holidays get a mischievous twist this year as McDonald's Canada unveils its much-anticipated new commercial for the Grinch Meal. Created by Wieden+Kennedy and directed by Jesse James McElroy through Alfredo Films, the ad brings the iconic Grinch front and centre for a feast that's equal parts festive and fiendishly fun. VIEW THE SPOT
 Gia's Renovations can transform your poor quality kitchen, into one of the highest quality. Translating this to audio was pretty straightforward. PLAY THE SPOT
 To raise desperately needed funds for Anglicare WA's child counselling service (Young Hearts); we wanted to highlight the huge difference in how Christmas is experienced by children and families who are victims of domestic violence. Young Hearts is a unique service, tailored specifically to the needs of children and young people who have experienced or witnessed family and domestic violence.https://donate.anglicarewa.org.au/ VIEW THE SPOT VIEW 3 OUTDOORS
 Save the Children Sweden Launches New Concept in First Collaboration with BBDO "What could be more important?" That is the message behind Save the Children Sweden's new creative concept, highlighting the organization's extensive efforts to ensure a safe and secure childhood for all children. VIEW THE SPOT
 Developed by Edelman and produced by CZAR Sao Paulo, the campaign, ‘Breaking Depression: Out of the Maze’, was co-directed by Pedro Giomi (represented by CZAR Amsterdam and CZAR Sao Paulo) and Leo Cosme (represented by CZAR Sao Paulo). The campaign film visually illustrates the often-overwhelming experience of navigating severe depression, comparing it to exploring a maze where those impacted, as well as their carers, may feel trapped with no clear path forward. Through this metaphor, Janssen Cilag International NV, a Johnson & Johnson company, aims to raise awareness of the complexities of severe depression and highlight the perseverance needed by those living with the condition VIEW THE SPOT
 Cornelius the cockerel, Kellogg’s beloved mascot since 1958, has been reimagined in a new integrated marketing campaign, See You in the Morning, developed in partnership with Leo Burnett, which celebrates Kellogg’s legacy of being the ‘OG of breakfast’. The new 3D Cornelius will now feature across more of Kellogg’s iconic cereals as part of a 360° full-funnel campaign for the Masterbrand. It will be supported by a £12m investment in the UK across TV, digital, social, OOH, retail and instore. VIEW THE SPOT
 Our print campaign celebrates Credit Report's 60th anniversary and highlights its history as a leading source of business information for B2B companies. For six decades, they have provided reliable data that allows companies to make decisions and close credit transactions with confidence. VIEW THE 2 ADS
 Mountains are the heart of life. From them come the vital resources that sustain our cities, and they are home to an incomparable biodiversity. They house the tapir, the architect of the forests, and the spectacled bear, the guardian of the páramos. This December 11th, on International Mountain Day, we raise our voice with a clear message: if the tapir disappears, ecosystems collapse; if the spectacled bear vanishes, forests and páramos cease to exist. To illustrate this pressing reality, we’ve turned the very geography of the mountains into a unique graphic that shows the dramatic decline in the populations of species that inhabit them. The mountain is not only at risk; it’s losing its shape. It’s time to act before what sustains all life begins to crumble. VIEW THE 2 ADS
 CHALLENGE Distracted driving accounted for one in three fatal road accidents in Chile, yet traditional awareness campaigns struggled to capture public attention.INSIGHTThe campaign drew inspiration from ‘animitas,’ Chile’s culturally significant roadside memorials, to deliver a poignant and culturally relevant message. IDEA"Social Wreaths" reimagined traditional animitas as floral representations of app logos like Instagram, WhatsApp, and TikTok—turning them into sobering reminders of the link between mobile phone use and road fatalities. VIEW OUTDOOR
 The end of the year brings much-needed holidays for many employees, but not everyone gets to clock out. For those stuck at their desks, battling the endless stream of Out-of-Office replies, KitKat has a sweet surprise. Partnering with creative agency Publicis Middle East, Kit Kat has transformed this workplace frustration into a moment of joy with their latest initiative, Auto Reply Break. VIEW THE CONCEPT
 The Marshall Islands Soccer Federation (MISF) and sports brand PlayerLayer have come up with a striking and innovative way to draw global attention to their national football team’s plight: a national football jersey designed… to disappear. The Marshall Islands, a small island nation in the Pacific, is the only one of the 193 UN member states without an officially recognised national football team. Despite having players, a federation, and a football field, the process of recognition has been slow. VIEW THE CONCEPT
Whilst full of enticing deals, the festive shopping period is also a prime target for fraudsters, with a spike in online credit card fraud. As millions of Kiwis prepared to take advantage of sales events such as Black Friday and Cyber Monday, ANZ’s innovative Dynamic Security Code offers a crucial line of defence against this rising online fraud. PLAY THE 3 SPOTS
"Ducks", in the colloquial sense, are an integral part of the game of cricket. This cricket season in Australia, there will quite literally be a whole new rhyme and reason to the term "scoring a duck".And very delicious it will be too, as this radio spot attests. PLAY THE SPOT
 Nowadays, various platforms are used for disseminating news, including social media. This trend is on the rise. Most of these news are sensationalised, without checking the facts, and giving away wrong information. VIEW THE 3 ADS
 A healthier way of resuscitating.Really if a shot of the best intenzo coffee with a high dose of caffeine can bring you back to reality with less stress and suffering than it seems. Proven by patients admitted to the hospital for excessive work or study stress. A parody to highlight the real proven and effective effect of the product. VIEW THE AD
 Through their 'It's Playtime' brand platform, Virgin Media brings moments of 'Play' into everyday life through entertainment. To transform the mundane daily commute, they turned a billboard into a demonstration of how their broadband brings playtime to commuters with Virgin Media's Playable Billboard. VIEW OUTDOOR
 This media-first campaign empowers smokers to shake the habit and take back control for good.With innovative binaural audio, the radio spot delivers a compelling message: smoking isn’t the friend you think it is. Listeners are then encouraged to shake their device, instantly connecting them to Quit.ie, where they can start their 28-day journey to freedom. VIEW THE CONCEPT
 In South Africa, June 16 (known as Youth Day) is a day that commemorates the fallen youth who defied apartheid laws on that day in 1976. They were protested for freedom. And now today, the youth are battered by the lack of economic freedom, stemming from a stagnant job market and high unemployment figures, leading to a sense of helplessness and hopelessness among them. VIEW THE CONCEPT
 Navy Submariners are everyday people who are trained to do the extraordinary. 'I AM A SUBMARINER' reveals their secret superpowers and what it takes to have a career where you gather intelligence on classified missions. Agency: VML Australia VIEW THE SPOT
 For the third year in a row, American Family Insurance, in partnership with TIME, is presenting its “Dreamer of the Year” Award, recognizing an individual or organization that works tirelessly to protect, restore and champion dreams, while inspiring others to reimagine what is possible. This year, three groups are being honored for their efforts in the face of natural disasters: Portland Fire and Rescue, Rebuilding Together Tampa Bay and American Family Response Team in Blair, Nebraska. VIEW THE 2 SPOTS
 Nobody in New Zealand knows tech like Noel Leeming, and it's the brand’s supreme NOELedge of all things technology that is brought to life through an amusing series by TBWANZ VIEW THE 3 SPOTS
 Building on the creative platform, Hello Chocolate Lovers, developed with Bastion Shine earlier this year, the new installment highlights the irresistible appeal of Whittaker’s Chocolate Pods, making them the ultimate Christmas gift - if you can bring yourself to give them away. VIEW THE SPOT
 We did it. We knocked the bastard off. We’re officially the best place in the world to have herpes.The world’s first ‘herpes destigmatisation campaign’ aims to lower the stigma surrounding the virus and raise national pride at the same time. New Zealand’s national pride may be waning—but the solution is obvious: herpes. VIEW THE SPOT PLAY THE 3 RADIO SPOTS
 Our new campaign to get people talking about rebranding. We decided to tease people by sharing the original names of famous brands. VIEW THE 3 ADS
 Transport for London (TfL) and creative agency of record VCCP London have launched a new campaign which brings awareness to the six newly-named London Overground lines, each of which aims to celebrate London’s diverse history and culture. This campaign builds on the announcement of the six new line names earlier this year. The changes were made to make the network easier to navigate. VIEW THE 7 ADS
 How do we tell the people up North that Ubers are available in their area? Well, by talking their language.An awareness campaign made just for them, playing off all the things that Northerners love the most… having a good time, going out, and the good old British weather. So next time someone up North gets caught out on the wrong side of a night out, without a coat, they'll know who to call... well, book VIEW 5 OUTDOORS
 Lipton Ice Tea is in the mood transformation business, so we've gone above and beyond to keep office workers grinning through that 9-to-5 grinding. We’ve taken Australia's most hated buzzwords and turned them into work-cleansing summer experiences, that can be won by collecting the soul-sucking jargon Aussies are forced to endure at work. VIEW THE CONCEPT
 World ID addresses data oversharing in campaign tied to Spotify Wrapped trend, by adam&eveBerlin World, the anonymous online identity network, is reminding consumers about the level of data they share with online companies in a poignant new campaign which launches to coincide with the 10th annual Spotify Wrapped initiative this month. Created by adam&eveBerlin, the campaign “Unwrapped” humorously riffs on the trend for annual round-ups of our personal listening habits by online streaming services like Spotify, Amazon Music and Apple, and lets people know that with World ID (which stores no personal data), they can prove they are a real human while staying anonymous in the digital world. VIEW THE CONCEPT
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Two new spots from Canva In House Australia 
