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Top 6: December 18th 2024
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Penny: Wonderful WorldTop 6: December 18th 2024
PENNY, the German discount grocery chain, has unveiled its traditional year-end campaign, continuing the legacy of impactful storytelling established by award-winning campaigns such as 'The Kids,' 'The Rift,' and 'The Wish.' Known for addressing significant societal issues, this year’s campaign, created by Serviceplan Neo, is no exception. The 2024 campaign, titled 'Wonderful World' shines a spotlight on the Förderpenny initiative, which has supported over 300,000 children and young people and 2,400 clubs since its inception in 2015, contributing more than €6 million in donations and prizes. PENNY has dedicated this year’s campaign entirely to celebrating the initiative and its contributors - volunteers, club members, and customers who round up their purchases to the nearest ten cents ('Stimmt-so'). Together, they’ve turned Förderpenny into a meaningful success story for young people across Germany.
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